Strategy & Execution: Align campaigns with KPIs, monitor PPC performance daily, and optimize upper/lower funnel efforts.Reporting: Provide performance insights to stakeholders and the PPC team.Optimization: Identify growth opportunities, improve SEM traffic, increase ROAS, and conduct A/B tests, search query analysis, and keyword mining.Collaboration: Build workflows within the department and coordinate with multiple brand teams.Learning & Development: Enhance expertise in Paid Social, programmatic advertising, and data-driven CRM projects.Tools: Proficient in Google Ads, Marin, GA360, Kenshoo, analytics (Google Analytics, SiteCatalyst), retargeting (Criteo, RTB), app platforms (Taptica, Apple Search Ads), BI tools (Tableau, Power BI), and MS Excel.

Lead Generation: Generated 942+ monthly leads at 35 AED CPL for Service My Car, boosting lead quality and conversions.ROI Focused: Managed budgets to maximize ROI, aligning with business objectives.Creative Strategy: Developed video, reels, and brochures for promotions, enhancing brand visibility.Landing Page Optimization: Improved funnels, increasing lead quality by 90% through A/B testing.Collaboration: Coordinated with internal teams to align strategies globally.Team Leadership: Mentored teams on paid campaigns and market insights.

Develop Comprehensive Strategies: Create digital advertising plans aligned with business goals.Account Setup and Structure: Configure Google Ads accounts with well-organized campaign structures.Ad Copy Crafting and Testing: Create compelling ad copy and conduct A/B testing for optimal performance.Keyword Management: Monitor and adjust keyword bids, implement negative keywords, and analyze performance.Budget Oversight: Set and manage advertising budgets, ensuring optimal allocation for maximum ROI.Performance Analysis: Regularly analyze metrics, generate detailed reports, and use data-driven insights for optimization.Ad Extensions Utilization: Enhance ad visibility and engagement through strategic use of ad extensions.Quality Score Improvement: Focus on improving Quality Scores through enhanced ad relevance and landing page experience.Competitive Analysis: Stay informed about industry trends and competitors, adjusting strategies accordingly.Communication and Collaboration: Effectively communicate with stakeholders, provide updates, and collaborate for overall business alignment.

Planning digital marketing campaigns, including web, SEM and display advertising Maintaining their presence across all digital channels Measuring and reporting on the performance of all digital marketing campaigns Measure and report performance of all digital marketing campaigns, and assess againstGoals.  Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiplechannels and customer touch points Instrument conversion points and optimize user funnels Coordinate with the other team members and departments to optimize the effort  Any work-related assigned task