Leah Baker Email & Phone Number

Barnesville, Mn

• Develop and execute content strategy for campaigns, including blogs, videos, infographics• Devise and apply messaging framework, and alignment of company values, mission, and brand pillars• Build engagement and communication of a consistent brand message• Write award submissions and collaborate with senior leadership• Create corporate communications: news releases and media relations• Facilitate client communication support, write & edit client case studies• Manage website, SEO strategy, organic, and paid channel tactics

Barnesville, Mn

As Marketing and Communications Manager my responsibilities include overseeing content management, writing, editing, website maintenance, promotion of products and services, brand development, advertising, press releases, newsletters, automated marketing, customer relationship management, marketing campaigns and strategy, event planning, graphic design, and administration of social media accounts. As one of the first team members, I have worn many other hats throughout the fast-paced growth of the company, such as administrative roles such as office management, billing, HR assistance and client management.

Responsible for the sales, marketing and promotion of the Health, Tech & Trades Career Expo, a hands-on career exploration event for high school students. Duties include identification and recruitment of exhibitors, assistance in planning of hands-on exhibits, sponsorship sales, setting up event logistics, assisting in promotion to the community and schools and working in conjunction with the Health, Tech & Trades Expo steering committee.

Responsible for the coordination and execution of revenue generating association events such as: Red River Valley Home & Garden Show, Parade of Homes, Golf Outing, and Fall Home show. Duties included managing all details from proposed budgets, exhibit and sponsorship sales, booking headline speaker, organizing seminars, designing literature, advertising and media promotion to coordination of logistics for each event. Served as staff liaison to several volunteer committees.

Responsible for all association communications, advertising, press releases including print publications of monthly association newsletter and yearly membership directory, including editorial content and ad sales. Also responsible for Parade of Homes and association golf outing. Served as staff liaison to several volunteer committees.

Planned content calendar, wrote and edited articles, assigned stories to team of writers.