• Planned and executed online and offline commercial events, working cross- functionally with global marketing & sales teams• Led integrated field marketing campaigns to generate leads and increase brand awareness• Day-to-day event planning and project management for multiple national events, tradeshows, and webinars

• Developed strategic brand communications and events to maximize UPS’s portfolio of global sponsorships including Ferrari, the Masters, The Open, Ryder Cup, and two professional golf ambassadors• Planned and managed 20+ worldwide B2B events that annually engaged more than 650 total executive customers and UPS leadership• Developed and led B2B digital marketing campaigns to leverage partner assets against global and region-specific business objectives and revenue goals•Facilitated the content lifecycle workflow from creation through approvals, editing, distribution, paid media, A/B testing, measurement, optimization• Designed, wrote, and delivered program materials, content scripts, and high-profile event deliverables including speeches & reports for UPS executives• Collaborated with agencies, teammates (including managing a direct report), sales teams, and cross-functional stakeholders to ensure a seamless customer journey • Tracked and managed multimillion-dollar budgets; working with analytics teams to evaluate ROI of sponsorships impact• Introduced social media lead generation
 strategy that resulted in 2,000+ 
sales leads in US, UK, FR, DE• Chaired UPS’s Millennial Business Resource Group, a diversity initiative connecting 400+ employees through events, mentorships, and community involvement

• Developed strategies to drive fan attendance and advance club rebranding initiatives• Implement ticket sales and lead nurture campaigns in Salesforce CRM• On-site promotional activations at National Basketball League (NBL) games and events • Worked with regional schools, grassroots basketball organizations, and corporate sponsors to strengthen community initiatives to encourage youth basketball participation in Victoria

• Exceeded annual sales goal of $500K in revenue generated from new B2B and B2C Braves membership sales • Wrote marketing copy for various channels including: Braves.com landing pages, social media, gameday playbills, radio ads, and TV in-game reads • Managed more than 350 customer accounts, utilizing Microsoft Dynamics CRM to nurture leads, manage workflows, and ensure effective communication • Worked with cross-functional departments to execute field marketing events like: Braves Caravan, ballpark open houses, prospecting events, player and alumni appearances • Supervised two teams of trainees with ideating and implementing two new game day theme nights

• Produced revenue by selling of all Turner Field inventory including season memberships, partial plans, group sales, suites, hospitality patios, and premium seating. Top revenue producer with sales totaling $165,000 against a goal of $125,000• Served as team captain of a group initiative to create, plan, and execute a new ticket sales event, which generated more than 500 tickets sold and $15,000 in revenue• Provided exceptional customer service and responded to a high volume of front office requests

• Assisted in execution of gameday events at Turner Field like pregame ceremonies, hospitality programs, corporate partner events, and post-game concerts• Supported the ticket sales department by promoting sales initiatives and conducting in-game market research surveys with fans

• Contributed to overall brand strategy and PR efforts for BGCA headquarters and their national corporate partners• Monitored and analyzed media coverage to support the launch of major partner events like the opening of the LeBron James Clubhouse and BGCA activations during MLB All-Star Week • Developed press materials and communication deliverables to amplify partners’ brand reputation and CSR campaigns

• Collaborated on a team to develop and implement a full-scale public relations campaign for “The Voice” radio station and multimedia center at Children’s Healthcare • Created graphical elements of the campaign utilizing Adobe Suite software• Designed, conducted, and analyzed qualitative and quantitative research to understand campaign impact• Implemented inaugural "Open Mic Week" utilizing key events, media, local guests, and social media to generate awareness