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Co-Founder of plant-based food producers Origin Kitchen Ltd. We specialise in using cashews to create naturally healthy and seriously delicious chilled spreads and desserts.
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Director Of OperationsOrigin Kitchen Jun 2020 - PresentLondon, England, United Kingdom -
Assistand Director, Marketing, Student Recruitment And Widening ParticipationQueen Mary University Of London Apr 2019 - Jun 2020 -
Head Of Marketing And Communications, Summer School, Executive Education And International ProgrammeThe London School Of Economics And Political Science (Lse) Aug 2018 - Jun 2020London, United KingdomReporting to the SSEIP Unit Director, hired to assess operational needs and build a marketing operation to support the unit’s future growth ambitions.Achievements• Undertook advertising agency procurement process resulting in the awarding of a new 4-year contract • Restructure of the marketing team including the development and recruitment of 2 new specialist digital marketing and comms roles• Induction and up-skilling of 2 newly appointed senior marketing managers• Overhaul of the marketing process to improve delivery across lead generation, CRM and sales funnel management, insight, comms, planning and performance monitoring • Developed a collaborative partnership approach to working with the University of London and international teaching centres and agents to improvement recruitment outcomes• Undertook a comprehensive assessment of the Asian region to identify new market opportunities for the international programmes portfolio • Commenced implementation of CRM and marketing automation solution using the ActiveCampaign platform for Summer School and Executive Education recruitment, admissions and student services teams -
Head Of Marketing And Student Recruitment (Sales)Pearson Sep 2017 - Jun 2019Harlow/LondonReporting to the Vice President, UK University Partnerships, managing a 48 strong sales and marketing team providing student acquisition and customer experience support for a portfolio ofonline programmes for King’s College London, University of Leeds, University of Sussex, Manchester Metropolitan University and Pearson College.Achievements• Developed operations level marketing and recruitment (sales) strategy to deliver corporate strategy, underpin growth in market share and deliver against revenue targets. • Reconfigured the marketing function including the implementation of a new organisational structure and roles to support rapid scalability and improve the quality and quantity of output. • Instigated major overhaul of approach to customer experience/life cycle management including the implementation of SalesForce Pardot marketing automation and lead nurture system, and the development of university specific micro-sites.• Working in collaboration with Pearson insight team, overhauled approach to international market selection and the development of go to market strategies for each programme.• Instrumental in the development of integrated sales and marketing activity planning and performance reporting framework to improve visibility and drive agile decision making• Implemented overhaul of recruitment (sales) team performance tracking and management tools, and sales incentive plan, resulting in a net performance uplift. -
Head Of Recruitment (Sales)Pearson Aug 2015 - Sep 2017London, United KingdomReporting to the Vice President, UK University Partnerships, hired as part of initial UK startup team to establish recruitment (sales) and admissions services for flagship online programmes management business.Achievements• Establishment of recruitment (sales) services including building team, processes and SLAs including agile reconfiguration in response to continuous rapid growth. • Key participant in the development of customized SalesForce Sales Cloud instance for Pearson global transnational education groups.• Led the development of a collaborative approach to needs and behaviors-based segmentation and targeting to maximize effectiveness of all acquisition activity across the sales funnel.• Created full admission service for University of Sussex and Manchester Metropolitan Online including the development of an admissions portals with third party vendors.• Instrumental in developing lead to sales conversion methodology to underpin activity forecasting and budgeting. foundations for appropriate lead generation and agency management.• Improved sales team productivity through the deployment of comprehensive monitoring, training and quality control mechanisms. -
Student Recruitment (Sales) ManagerAcca Sep 2013 - Aug 2015London, United KingdomReporting to the Head of UK Acquisition, hired to develop a robust strategy and framework for student acquisition. Lead the student recruitment sales team and development of B2B partnerships with senior decision makers in higher educationAchievements• Created customer-centric student recruitment strategy to deliver against corporate 2020 strategy.• Designed and executed HE market segmentation exercise including criteria and methodology.• Drove development of a UK sales funnel to increase lead capture and provide compelling nurture activity to improve conversion and monitor prospects through to registration.• Influenced Member Services team to collaborate in the development of the Member Advocacy programme, leveraging members to participate in acquisition activity and build a supporting infrastructure for the future. • Launched ACCA Advantage, Europe's biggest online accountancy careers online fair to provide pipeline rich engagement activity and pipeline of qualitied prospects.• Launched the University Work Experience programme, in collaboration with 5 strategic partnership universities, engaging 95 members and placing 25 students in the first phase -
Marketing Manager, Business School And School Of LawMiddlesex University Feb 2012 - Sep 2013HendonBusiness Partner and member of School Management Teams with responsibility for recruiting circa 8000 students annually across 98-degree programmes, brand development and student experience. Reporting to the Director of Marketing and Recruitment and Faculty Deans.• Implemented multi-channeled student recruitment campaigns in the UK and international markets including Europe, Africa, Asia and the Middle East. Channels included digital and social media, outdoor, print, virtual and traditional events and tele-sales. • Increased international and UK postgraduate applications over the prior year by 46% by creating exclusive VIP stands within the university-wide student retention campaign.• Overhauled working relationships with regional offices (India, Western Europe and Middle East) to map customer journeys, integrate and improve the effectiveness of sales pipeline activity including tele-conferencing, webinars, virtual open days and CRM comms. -
Marketing Manager, Work Based LearningMiddlesex University Sep 2010 - Feb 2012HendonHired to develop and market a portfolio of distance learning programmes for B2B and B2C markets in the UK. Reporting to the Business Development Director.• Collaborated with academic staff to develop and launch the flagship Beyond Training portfoio. • Envisioned and executed all marketing communications including the work-based learning area of the website, rich content CRM comms and tele-sales processes and scripts.• Mapped B2B and B2C customer journeys and created sales funnel with targeted nurture activity.• End to end responsibility for campaigns including print, digital, social media and events.• Marketing support for the B2B business development team. -
Uk Marketing And Recruitment ManagerCognita Schools Apr 2009 - Sep 2010Milton Keynes, United KingdomUK Marketing & Recruitment Manager (April 2009 to September 2010)Appointed to provide maternity leave coverage, leading marketing and recruiting for a group of 43 Cognita schools.Reported to the Marketing & Admissions Director whilst overseeing 24 school-based Marketing and Administrative staff.Led the development of a Cognita-wide marketing planning framework to include recruitment and retention strands, audience segmentation and project KPIs.Delivered strategic marketing consultancy services to key schools within the group.Standardised marketing across schools and cultivated a more commercial strategy.Developed a list of preferred suppliers including design, photography and printing services, advertising and SEO agencies, data and mailing houses and market research / CMS providers.Led group website project encompassing the development of a new corporate website and 45 school-based sites, within budget and on schedule.Initiated a cross-departmental project to create reporting protocol to enhance forecasts and improve the effectiveness of tactical marketing activity.Maximised conversions by establishing a centralised admissions and visa process in accordance with Tier 4 UKBA regulations. -
Marketing ManagerCognita Schools Oct 2007 - Sep 2010Milton Keynes, United KingdomInitially hired as Marketing & Admissions Manager for a Cognita private school (Hendon Preparatory School) and earned promotion to Interim UK Marketing & Student Recruitment Manager for Cognita based on prior marketing and recruiting successesUK Marketing & Recruitment Manager (April 2009 to September 2010)Appointed to provide marketing and recruiting support for a group of 43 Cognita schools.Reported to the Marketing & Admissions Director whilst having business partnership responsibility for 24 school-based Marketing and Admissions staff.• Led the development of a Cognita-wide marketing planning framework to include acquisition, nurture and retention strands, audience segmentation and project KPIs.• Led the rollout of the £200K annual scholarship programme within the acquisition strategy.• Standardised the recruitment activity cycle across schools and cultivated a more commercial, insight driven approach to school level acquisition and retention strategies.• Lead a £300k group website project encompassing the development of a new corporate website and 45 school-based sites, within budget and on schedule.• Initiated a cross-departmental project to create standardized reporting protocols across all schools to enhance forecasting and planning.• Launched sales pipeline improvement initiative to up-skill school-based marketing managers to maximise CRM and improve targeted nurture activity. Group wide conversion rates improved by 18% in first year of implementation.• Maximised international student conversions by establishing a centralised admissions and visa process in accordance with Tier 4 UKBA regulations -
School Governor (Voluntary Post)St. Mary'S Cof E High School Jun 2004 - Jun 2007Hendon
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Equity Partner With Responsibility For Business Development/MarketingChurchman Catering And Events Mar 1992 - Jul 1997Hammersmith, London
Leah Brown Skills
Leah Brown Education Details
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Marketing -
Flagstaff College, Melbourne, AustraliaBusiness Administration, Management And Operations -
National College Of School Leadership - Manchester UniversityBusiness Management
Frequently Asked Questions about Leah Brown
What company does Leah Brown work for?
Leah Brown works for Origin Kitchen
What is Leah Brown's role at the current company?
Leah Brown's current role is Co-Founder and Director of Operations.
What is Leah Brown's email address?
Leah Brown's email address is le****@****son.com
What is Leah Brown's direct phone number?
Leah Brown's direct phone number is +4420344*****
What schools did Leah Brown attend?
Leah Brown attended Chartered Institute Of Marketing, University Of South Wales, Flagstaff College, Melbourne, Australia, National College Of School Leadership - Manchester University.
What skills is Leah Brown known for?
Leah Brown has skills like Marketing Communications, Marketing, Marketing Strategy, Digital Marketing, Higher Education, Event Management, Social Media, Recruiting, Management, Online Marketing, Social Media Marketing, Business Strategy.
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Leah Brown
Cipd Level 3 Foundation Certificate In People Practice & Currently Studying Cipd Level 5 Associate Diploma In People Management.Dursley1rmt.org -
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Phd Researcher In Cancer Immunology And Immunotherapy At The University Of BirminghamBalloch
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