Leah Ho Email & Phone Number

Singapore

Singapore

Singapore

Mindful Supply contains 2 business arms; Craft Gins Co (beverage import & distribution) and Kindmakers (corporate giftings solutions)As co-founder, I worked largely on increasing sales both online and offline. Here’s what I worked on: 1. Marketing analytics - keyword research, evaluation and analysis of pasts year data to determine best product combis to increase basket size 2. Increased leads from B2B clients and B2C orders3. Negotiated and closed over $70,000 in deal sizes from clients e.g. NCS, NTUC, GovTech, Singapore Pools within 6 months.4. Digital marketing - increased brand exposure through social media, achieved positive ROI through digital marketing campaigns and ads across Google Adwords, Facebook, Instagram. Developed both websites and optimised for SEO to increase awareness and allow for online sales5. Constant tweaking and improvement of UI/UX based on monthly Hotjar evaluations

I was hired largely to increase B2C sales and B2B leads of Boxgreen’s F&B companies. Sales achievements: 1. Boxgreen sales : Increased monthly revenue by 100-300% month on month2. Juicy Folks: Increased revenue by 300%-800% month on monthHere’s a summary of what I did to increase sales: 1. Analysed sales performance data from the past 3 years to determine the % of sales from certain products, device bought2. Analysed ad performance from previous campaigns, keyword targeting, website analytics (traffic, bounce rate, adds to cart etc.) to determine strategy.3. Updated the UX of the website for poorer performing pages, high bounce rates and product descriptions4. Created new product offerings based on bestselling products and run ads on these5. Created ads targeting the more successful Meta keywords and google ads: A/B testing marketing promotions. Achieved ROAS between 2 - 6 across 10 campaigns. Ad spend between 5-10% of monthly revenue.6. Optimised for a certain device as a large proportion of customers shopped via this method (confidential info)

Managed and grew 5 online F&B businesses; managed of a team of digital marketers and served as a bridge between F&B operation leads- Planned & strategised business plans and marketing strategies through analysis of sales data, web traffic, google analytics, product sales, digital ads.- Achieved 3x-5x growth in sales via insights gathered from data analysis of various business verticals to execute effective ads through digital means - Facebook ads, SEM, EDMs. Achieved sales growth of 2x - 3x across 5 businesses.-Bridge between communications among operations and marketing; management of a team of Digital Executives

Singapore

- Improved business efficiency via data analysis of sales and customer feedback - reduced production costs by 5%, optimised production & bestselling snacks and increased online revenue by 10%- Piloted Boxgreen’s online publication (The Pantry) and increased traffic from 0 to 400,000 page impressions and maintained 15,000 monthly unique visitors through SEO, content planning and creation of 110 articles.- Improved content quality and planning via analysis of web analytics and keyword planning on The Pantry.- Initiated digital marketing campaigns and strategies such as media and influencer partnerships to drive conversion via social media channels (Instagram, Facebook) e.g. ran successful influencer marketing campaign and acquired 500 followers in 1.5 month with over 200 000 impressions.- Established nutrition guidelines, designed and delivered informative nutrition workshops for 16 B2B clients such as Uber and AOL. - Innovated and procured new snack products, and worked with local and international food suppliers to increase the variety of snacks to cater to both b2b and b2c customers, thus boosting customer retention.

Singapore

Developed customised content with high-ranking keywords to increase Helpguru’s SEO ranking.Analysed top performing home solutions article with high SEO ranking to inspire content, thus driving traffic organically with an average of 1000 views per article.

Singapore

Contributed fresh ideas, up-to-date health related news and wrote informative nutrition, fitness and wellness articles for LiveWell, LiveWell Baby, and LiveWell Women.Increased awareness of important health related issues such as cervical cancerEvent management team for magazine related events International conference planning team. Assisted with coordination of delegates, speakers, VIP, etc. and logistics.

Singapore

Awarded distinction for the internship programmeImproved the work efficiency of dietitians by updating food databaseProvided innovative ideas and designed nutrition and health related programmes in the hospital to increase health awarenessIncreased the nutrition knowledge of the elderly and raised awareness of the importance of healthy eating at the later stages of life, through interactive and engaging nutrition programmes at elderly day care centres

Singapore

Awarded A for the internship programmeContributed to lesson ideas and plans for students thus improving the work efficiency of teachersConducted lessons for students and improved active participation and engagement with the subjects at hand

Business & Data Analytics, Data Analyst Track, Distinction

Rapid & Immersive Skill Enhancement (RISE) 6-month programme designed to build a foundation of key skills necessary to be effective.

Food And Human Nutrition, Bsc(Hons) In Food And Human Nutrition

Activities and Societies: Executive Committee for the Food and Human Nutrition Degree Programme, Peer mentor, Music group band leader

Diploma, Nutrition, Health, And Wellness

Activities and Societies: Food and Nutrition Executive Committee Member, Singapore Polytechnic Rotaract Club - Committee Member,