Peat's Original Cider is a hard cider company that aims to be the beer-drinker's cider of choice. Headquartered in Paw Paw, Michigan, we use only local apples and minimal sugar to create a clean and crisp craft cider. Find us on shelf and on tap throughout Southwest Michigan. 2 weeks before the pandemic, we opened a combination taproom and bowling alley. And we’re still here. Follow our progress at: Facebook.com/PeatsCiderSocial or instagram.com/PeatsCiderSocial

Building effective creative teamsMentoring and managing all levels of creatives within our groupPartnering with Account / Strategy / Tech to drive creative innovation for JennAir and KitchenAid brandsNew Business

Focused on the growth, mentorship and creative output of Aisle Rocket's expanding copy department made up of 9+ talented writers and directors. I also oversee content creation on multiple accounts underneath the Whirlpool Corporation umbrella with varying degrees of involvement — dependent on the needs of the business and the team.- Ecomm / D2C- Everydrop® water and ice filtration - Gladiator® Garageworks- JennAir brand- KitchenAid brand - Maytag brand

Oversee creative direction of product launches for multiple brands under the Whirlpool umbrella, primarily Maytag and KitchenAid, with a direct emphasis on content creation—product videos, .com assets, e-comm initiatives, and a breadth of moment-of-purchase tactics Mentor and manage all levels of copywriters to ensure continued growth and creative output that exceeds expectationsPartner with strategy team to align on user experiences and expectations throughout the entire consumer journey—from initial consideration to ownership/post-purchase

Direct concepts, content and strategy for videos across multiple brands for use on various mediums, including web and in-store materials.Mentor and manage writers to grow their video writing knowledge. On set presence ensures the creative output matches the vision.

ACD with a local and national client roster.Currently leading projects from a creative/copy standpoint for brands under our training, promotions and studio umbrellas. Clients include Whirlpool and Maytag, Boys and Girls Club, UFCU and more.

Concepting, copywriting, proofreading and presenting for national and regional clients, including Whirlpool and brands under the Whirlpool umbrella, like Amana, Maytag and more.

Before and after being promoted to Sr. Copywriter, I've been an integral team member and lead writer on interactive projects for Cooking With Kraft and O-Cedar, including full website redesigns, emails, Facebook/Twitter posts, mobile and Facebook apps and more. In addition, I've led brainstorms for everything from one-off promotions to the launch of new products and been involved in IMC planning for brands under the Kraft Foods umbrella, including Miracle Whip, MilkBite Milk & Granola Bars and Kraft Naturals Cheese.Other duties have included:• Concepting and copywriting for digital WOM programs targeting mom influencers• Managing multiple projects, including overseeing and editing copy from junior and mid-level writers• Taking the lead presenting both in person and over the phone• Concepting and presenting for new business pitches

I concept and write in-store promotions, web content and print for Kraft, brands under the P&G umbrella and a few others. Responsibilities have included:• Traditional advertising, including region-specific radio and national print ads—published in Self and People Magazine• In-store pieces, including shelf-talks, free standing inserts, shippers and floor graphics• Concepting and white paper write-ups for sampling events, both in-store and out-of-store• CMS (Content Management System) data creation, entry and ongoing management

I'm a full-time freelance copywriter at Upshot, working on the Kraft account as well as some word of mouth campaigns for products under the P&G umbrella.

I concept, write and edit copy for integrated campaigns as they relate to association marketing on as needed basis. I also write for AssociaDirect's marketing blog regarding social media as it applies to association marketing.

I work with Symmetri on an as-needed basis concepting and copywriting for B2B and B2C campaigns, which include micro-sites, flash videos, and print and promotional pieces for dental and manufacturing clients.

ENRG Fitness Chicago is a brand new fitness company launched in January of 2009. From inception, I have helped them with their branding and tone development and their startup marketing materials, both online and in print.As they keep growing, I continue to provide copywriting/editing, social media consultation and PR on an as needed basis.

Tasty CMS wanted an outside perspective when it came to their website. As a freelance copywriter, I worked with Tasty CMS to edit and rewrite sections of their site, so that their content could be more quickly digested by potential customers.

Edited and proofread seven postcard series of a children's learning product. After printing, I helped market the company/product through traditional marketing and social media initiatives. Was able to acquire first account in a premiere hospital market.

Helped the Joffrey Ballet generate interest for their subscription campaign for the 2009-2010 season.

I wrote, proofed and edited copy for a variety of media for integrated marketing campaigns. Campaign pieces ranged from direct mail, to email, e-newsletters, promotional videos, micro-sites, sales scripts and more. I also lead a small team in charge of creating an online presence for Pepper Global. This included exploring how social and professional networking can be beneficial to Pepper as opposed to just fun for our employees.Pepper Global is a full-scale integrated marketing agency focusing on B2B communications. We believe in proving our impact by providing our customers with strategic, analytical and creative marketing that brings the right message to the right target to get the right results. Actions speak louder than words, but at Pepper, our results speak for themselves.

As a marketing department intern, I was involved in direct mail and sell sheet design/copywriting for films released under the Facets label, along with proofreading/editing of internet based news articles, and a 500 page DVD catalogue.I also performed movie chapterization, subtitle screening and film quality assurance for films released under Facet's label and researched movie databases to aid in director biographies and copy for DVD jewel cases.

General customer service duties, including tailoring a purchase to fit a customer's needs. I also pushed special promotions, along with discount cards and other add ons and was consistently recognized as a top monthly seller.

Managed the promotions, programs, inventory and special orders for an independent bookstore. In just two years, we expanded enough to warrant moving to a larger location. We also increased program membership, such as book club, chess club, and young readers club, significantly.