Leah Mclean Email & Phone Number

Copenhagen, DK

Denmark

Denmark

• Orchestrated marcom strategies across new markets in Europe and APAC, leading to consistent positioning towards key stakeholders.
• Ran targeted, hyper-local integrated campaigns across markets in North America, Europe, and APAC to position Ørsted's key value propositions in business development endeavors.
• Drove narrative building and key messaging development across bid documents to increase effectiveness of key sales documents.
• Led competitor intelligence collection efforts to inform strategic decision-making.

Copenhagen Metropolitan Area

• Ran targeted, hyper-local integrated campaigns across markets in North America to position Ørsted's key value propositions in business development endeavors.
• Integrated public affairs and commercial perspectives to ensure impactful messaging.
• Led project teams of +10 specialists across various disciplines such as video production, copywriting, paid media, SEO, analytics, and web to support business development for Offshore Wind.

Copenhagen Area, Capital Region, Denmark

• Project management and account management for a major North American airline.
• Managed maintenance and development projects in the client's Adobe Campaign platform.
• Planned and oversaw technical specialists to ensure delivery of projects.
• Successfully project managed the email marketing aspect of the brand's new customer loyalty program.

Copenhagen Area, Capital Region, Denmark

• Drive cross-functional strategy setting and implementation process for Marketing, Communications, Public Affairs, and Sustainability departments.
• Established a performance and insights dashboard using NLP to track performance and generate insights for optimization opportunities.
• Increased department efficiency and impact at Vestas by unlocking systematic, data-driven decision-making.

Copenhagen Area, Capital Region, Denmark

• Managed internal sales and marketing optimization projects at Vestas, driving efficiency and increasing platform usage.
• Led ongoing training and change management initiatives to enhance platform offerings and user experience.

Copenhagen Area, Denmark

• Led content creation for Vestas' unique capabilities, collaborating with subject matter experts to define proof points.
• Developed digital experiences for Vestas Customer Experience Centre and trade shows.
• Incorporated content into showcase screens, apps, and VR experiences.

Copenhagen Area, Denmark

• Supported the digital marketing team at Vestas, focusing on website and social media channels.
• Successfully implemented a new Digital Asset Management Solution (DAM) to drive efficiency. The system was thereafter anchored with me.
• Collaborated with the Global Marketing team to enhance digital presence and engagement.
• Assisted in the replacement of the media bank, contributing to improved efficiency and organization.

Toronto, Canada Area

• Led content planning and campaign management for partnerships with WWF, ICFC, and David Suzuki Foundation.
• Managed budget and provided marketing reports focusing on website analytics and cost performance trends.
• Developed and implemented content strategies to drive engagement and brand awareness.

1 Mount Pleasant Road Toronto

• Managed social media for Chatelaine Magazine, a leading women's magazine in Canada.
• Represented the brand at media events, conducting interviews and reporting via photography and articles.
• Increased online engagement by 25% through first ever social media strategy.

Master’S Degree (Msc), International Development And Business Studies

Bachelor Of Arts (B.A.) Honours, Sociology With Minor In History

Activities and Societies: FLIRC, Habitat for Humanity