Lead social strategy for Adobe's Brand and consumer-focused business.

Lead social strategy for Creative Cloud and Document Cloud businesses.

Lead global social strategy for Creative Cloud Design segment (including product channels for brands like Adobe Illustrator, Adobe InDesign, Adobe Muse, Adobe Experience Design); Manage community managers and agency/production partners to ensure cohesive consumer experience across channels; Oversee social content strategy, programs, and production including video, creative assets, influencer marketing, and blog/thought leadership; Align and integrate social strategy and objectives with larger Communications team and other global marketing teams (including CRM, Display, .com); Create strategy and manage paid social campaigns driving engagement, traffic, and conversion; Establish relevant KPIs for social programs/campaigns and ensure targets are met; Develop social strategy and GTM plans for new product launches including Adobe Experience Design

Own and oversee all Lumia US social channels, editorial/content strategy, community management, and influencer/advocacy marketing program; Directly manage social & influencer agency; Develop KPIs for all campaigns/activities and optimize to meet targets; Localize creative and campaign guidance from global team to ensure US market relevancy and engagement; Co-manage paid social campaigns and contribute to CRM strategy; Evaluate and leverage social media tools (analytics, listening, influencer identification); Create and execute social video/Vine content strategy and production; Oversee alignment with ATL to optimize consumer journey from top to bottom of sales funnel; Work with product group teams, internal and external PR/comms teams, and carrier partners to amplify social programs and content; Create and manage a holistic editorial calendar across stakeholder groups (marketing, PR/comms, retail/channel, etc.) to ensure strategic alignment in terms of both timing and messaging

Strategized, planned, and oversaw social media for clients including Kimberly-Clark (U by Kotex, Kotex, Depend, Poise, GoodNites, Pull-Ups), Smucker’s (R.W. Knudsen, Santa Cruz Organic), Quaker, and Nature’s Way; Managed a team of community managers, contract writers, eight brand advocates; Leveraged social listening and publishing tools to hone strategy and analyze competitors; Developed Organic’s social media discipline with white papers, POVs, and case studies

Developed brand voice, advocated for consumers, and led social community of U by Kotex; Improved engagement metrics across all U by Kotex social channels (Facebook, Twitter, YouTube, Tumblr); Managed a team of contract writers and brand advocates; Created and published content for UbyKotex.com and all U by Kotex social channels

Wrote, edited, and designed blog with 2,000 posts and over 100,000 followers on Tumblr; Featured on Glamour.com, Yahoo! Shine, Olympus PEN Ready Project, Tumblr Featured Bloggers; Developed blog brand into a personalized nutrition consulting service; Coached over 50 paid clients in first year

Conceived and wrote feature stories/content for Dividend magazine and Ross website; Wrote and edited web, social media, and print content; Interviewed students, alumni, and faculty for creative feature stories; Created and edited videos, podcasts, and blogs to be used in marketing materials and social media

Copyedited web content, transcripts, live copy for on-air hosts, and development materials; Researched feature stories concerning public policy and environmental health issues