Leah Kirby Email & Phone Number

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Work with clients to provide clear, targeted, error-free messaging and content that attracts, informs, and compels.• Research, write, edit, and design various projects, including webpages, blog posts, newsletters, articles, training materials, print ads, brochures, and high-level corporate pieces. • Evaluate website content and provide recommendations to improve clarity, increase effectiveness, and improve user experience.

Raleigh-Durham, North Carolina Area

Supported corporate marketing goals for engineering consulting firm LJB by promoting its services, thought leadership, and value as a trusted partner and award-winning employer. • Crafted and edited a range of marketing content, including webpages, news releases, social media posts, internal and external blog posts, technical articles and proposals, sales collateral, and award submittals.• Developed and executed social media strategy and calendar. In two years, nearly doubled LinkedIn… Show more Supported corporate marketing goals for engineering consulting firm LJB by promoting its services, thought leadership, and value as a trusted partner and award-winning employer. • Crafted and edited a range of marketing content, including webpages, news releases, social media posts, internal and external blog posts, technical articles and proposals, sales collateral, and award submittals.• Developed and executed social media strategy and calendar. In two years, nearly doubled LinkedIn followers and more than doubled engagement rate.• Established and executed methodology for measuring and reporting social media success; trained junior marketer.• Integral partner in website redesign. Ensured regular updates and continuous improvements using WordPress, Elementor, and HTML. Improved on-page SEO.• Ensured consistent messaging and adherence to brand standards across the firm. Partnered with management to provide internal communications training. • Improved process for developing sales collateral. Developed style sheets and guidelines, and trained corporate marketing team.• Created PR opportunities with local business press. • Oversaw Garner office expansion to accommodate growth. Show less

Raleigh-Durham, North Carolina Area

Communicated and promoted the value of public power and the benefits that North Carolina public power communities offer businesses and residents.• Researched, coordinated, and wrote on a variety of electric utility, government, and local community topics. Included interviewing city and town officials, economic developers, and other subject matter experts to get varied insight. • Developed copy for a wide range of projects, including news releases, brochures, newsletters, PowerPoint… Show more Communicated and promoted the value of public power and the benefits that North Carolina public power communities offer businesses and residents.• Researched, coordinated, and wrote on a variety of electric utility, government, and local community topics. Included interviewing city and town officials, economic developers, and other subject matter experts to get varied insight. • Developed copy for a wide range of projects, including news releases, brochures, newsletters, PowerPoint presentations, bill inserts, print advertising, newspaper feature articles, calendars, posters, promotional items, infographics, websites, and social media.• Developed social media content calendar and created content and campaigns for ElectriCities social channels, including Twitter, Facebook, YouTube, and Instagram. In 18 months, grew Facebook followers by 96 percent and Twitter followers by 52 percent and increased engagement on both.• Developed editorial calendar and created content for quarterly newsletter.• Partnered with coworker to produce educational and promotional videos.• Helped maintain the corporate style guide.• Fostered and strengthened relationships with ElectriCities members and industry peers. Show less

Cary, Nc

At Global Knowledge, I had the opportunity to work with some excellent team members with varying skill levels and expertise. As the team evolved, so did my role and responsibilities, which included:• Working with team members to support internal clients, including product managers, product marketing managers, instructors, and executives, by providing creative consulting, information organization and presentation, and production services.• Consulting with internal clients to write… Show more At Global Knowledge, I had the opportunity to work with some excellent team members with varying skill levels and expertise. As the team evolved, so did my role and responsibilities, which included:• Working with team members to support internal clients, including product managers, product marketing managers, instructors, and executives, by providing creative consulting, information organization and presentation, and production services.• Consulting with internal clients to write, edit, and provide recommendations for various customer touch points, including webpages, emails, promotions, print and online advertising, news releases, blog posts, social media, events, and webinars. • Managing news release production and distribution, including developing and maintaining content calendar.• As corporate blog editor, editing, scheduling, and publishing daily posts in WordPress.• Contributing to increased online search ranking using effective on-page SEO.• Training and supervising junior writers and editors on style, process, and product technical accuracy.• Improving customer experience, ultimately improving brand perception and increasing brand value, by proactively providing customer-centric options for presenting information.Marketing Communications Specialist - Editor/Desktop PublisherFebruary 2006 – August 2011• Managed online content for all courses, including editing course descriptions and supporting information to ensure accuracy, clarity, and a consistent format with a unified voice and style.• Refining and maintaining a content management process that reduced production time and enabled product information to be easily accessed and distributed.• As an integral part of the print production team, wrote, edited, formatted, and provided merchandising recommendations for core print collateral pieces. Show less

Raleigh, Nc

When I joined MATRIX Corporation, it was a small engineering and manufacturing company with approximately 65 employees. As half of a two-person marketing communications department, I gained invaluable experience and skills across marketing communications, including web content management, copywriting and editing, desktop publishing and graphic design, public relations, advertising, and event support.Through mergers and acquisitions, MATRIX Corporation became Cetia, and soon after… Show more When I joined MATRIX Corporation, it was a small engineering and manufacturing company with approximately 65 employees. As half of a two-person marketing communications department, I gained invaluable experience and skills across marketing communications, including web content management, copywriting and editing, desktop publishing and graphic design, public relations, advertising, and event support.Through mergers and acquisitions, MATRIX Corporation became Cetia, and soon after, Thales Computers, a global embedded computing company with headquarters in France. That evolution provided me with opportunities to learn new things as I adapted to the organization’s changing needs.• Designed, edited, produced, and maintained inventory of corporate marketing materials, including data sheets, news releases, event graphics, and presentations.• Managed corporate e-newsletter content, editing, production, approvals, distribution, and scheduling.• Managed website revisions, updates, upgrades, etc., using Dreamweaver, HTML, Contribute, and other web resources.• Performed copy editing, photo research and preparation, and image editing. Created computer-generated artwork as needed.• Managed and maintained tracking system for online advertising.• Coordinated and reported on leads for print ads, events, news releases, and website. Show less