Leah Ferguson Email & Phone Number

I help people find their way.For over a decade, I have specialized in signage and wayfinding through user experience in both the digital and built environment. I thrive on understanding complex systems and spaces to design a simplified experience for the end users.I'm a volunteer leader with the Society of Experiential Graphic Design (SEGD), currently serving as the Chapter Chair Liaison Assistant, where I help with (and advocate for) our Chapter Chairs around the world. Prior to that, I served as the San Francisco Chapter Chair from 2020 to 2023… despite being in Canada! (Pandemics are weird…)In my spare time, I'm a moderator with Obsidian.md and support an active community of over 140,000 users. I help the community find their way through the intersection of personal knowledge management and technology, not just discussing the “how” of technology, but the “why” of knowledge management. I find there is a lot of alignment between the information architecture in how we manage our digital lives and knowledge management, and how we can think about information architecture in our built world around us.Before returning to school for my Master of Design, I was an Associate at Gensler in their San Francisco office, and lead Environmental Graphic Designer on Harvey Milk Terminal 1 at San Francisco International Airport. As a part of the larger team, I brought a combination of strategy, research, and creativity into my wayfinding design practice, helping to open the first main phase of the check-in hall, baggage claim and security process. I was honoured to redesign the feature facade sign commemorating civil rights icon Harvey Milk, but was laid off due to the pandemic shortly after it was installed. (As I say, pandemics are weird!)Prior to San Francisco, I worked at Entro Communications in Toronto as a Senior Designer, where I largely focused on experiential opportunities at airports, and other large-scale multi-user complexes. I love analyzing and understanding complex systems, and reducing the complexity for the end user through strong design and planning.I’m interested in the intersection between technology and a holistic view of user experience through the lens of wayfinding, master planning, and service design. My career has been specializing in large and complex wayfinding experiences, and I look forward to the next challenge of personalizing and individualizing the wayfinding experience, leveraging smart technology.

Listed skills include Typography, Graphics, Corporate Identity, Graphic Design, and 23 others.