Marketing And Advertising Director, Digital Media
Current
Webstar Marketing Group
Greater Los Angeles Area
Design and implement creative marketing strategies utilizing several media platforms including print, online, editorial, social media and events which increased client base. Proactively develop, maintain, and nurture small, medium and top-tier client relationships to ensure advertising needs and objectives are achieved. Collaborate monthly with the editorial department on magazine layout, editorial features, advertising layouts and in-house marketing.Introduce new products by developing time-integrated plans with sales, advertising, and promotion for print, online, social media and events.Successfully maintaining and exceeding revenue goals annually. Oversee the social media department to apply various marketing plans for attendee recruitment, sponsorship branding for B2B webmaster conferences and awards in Los Angeles, Miami, and Berlin. Identify, negotiate and oversee media trade opportunities in North America, Latin America, and Europe.Spearhead internal and external focus groups to identify market trend growth opportunities to expand company revenues. Organize annual Women Empowerment networking and mentorship events in Los Angeles, Miami, and Berlin.