Leah Russo Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

New York, Ny, Us

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GTM Partners is on a mission to make go-to-market simple. As an ambassador, I'll be sharing the latest research and insights for all things GTM.

Atlanta, Georgia, Us

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San Francisco, California, Us

New York, Ny, Us

Driving global marketing efficiency and effectiveness; providing visibility into marketing performance by focusing on technologies, reporting and analytics; and instituting best-in-class operational processes. Collaborating with a variety of stakeholders within marketing and across other functions to maintain alignment on lead management, underlying technical infrastructure, and complex lead life cycle projects that impact prospect acquisition and customer retention as well as expansion efforts. Managing the marketing operations budget oversight as well as identifying and sourcing outside agencies, technology partners, and contract SLAs for agency/vendor relationships. Growing a large cross-functional team of marketing operations professionals to support all go-to-market activities including multiple large scale acquisitions year-over-year. Directing efforts surrounding data management and integrity while building a solid foundation and scalable infrastructure to uncover insights and organize data into meaningful decision-making intelligence. Guiding discussions with Finance and Marketing to determine performance, ROI, and business impact of marketing activities by using Multi-touch Attribution modeling. Leading change management and enablement efforts to support go-to-market shifts, M&A activity, and new products, solutions, and business units.

Raleigh, North Carolina, Us

Manage and evolve a robust MarTech stack including Engagio, Everstring, Demandbase, ZoomInfo, Terminus, Bombora, PFL, Conversica, Uberflip, Drift, Oktopost, Bizible, ON24, CVENT, Sigstr, BrightTALK, LeanData, Outreach, Salesforce, and over five Marketo Instances. Direct a team of highly skilled Marketing Operations individuals, consultants, and MarTech vendors. Align Marketing and Sales to ensure airtight leads process from inquiry to closed revenue. Drive the MarTech roadmap for data cleansing, predictive analytics, and account- based programs. Build and maintain dashboards and reports leveraged by marketing and sales showing the impact of marketing and BDR activities on the business and provide insights and recommendations for optimization. Oversee the merge of 5 companies into one, including standing up all new company branding and consolidating 5 sets of systems. Provide solid guidance to leadership regarding shifting priorities, adjusting timelines, and/or hiring freelance support.

Atlanta, Georgia, Us

Provide guidance on Eloqua/Marketo best practices on implementation, systems integration, data management practices and reporting on both externally with clients as well as internally with the Chief Strategy Officer and Strategy team.Manage the technical aspects of Marketing Automation platform implementation and solutions including designing Demand Generation architecture/logic, lead management, progressive profiling, CRM integration, MAP configuration and any other technical integrations to support client needs.Develop Marketing Automation solutions including, but not limited to win/loss analysis, closed loop reporting, data management practices, execution cross- channel programs – including websites, webinars, events/tradeshows, whitepapers, multiple data providers, social media, newsletters, direct mail, PPC, SEO.Support strategy team members in support of executing strategy requirements in Eloqua/Marketo and lead efforts in designing overall Eloqua/Marketo technology solutions to support strategic initiatives.Develop Demand Generation programs within Eloqua/Marketo, manage and assign tasks to Eloqua/Marketo practice team members.Communicate with clients to manage expectations, deliverables and modifications to their existing CRM and Marketing Automation Platform Contribute to the development of training materials as needed for client projects to support post Go-Live efforts.Mentor Junior Eloqua/Marketo practice team members on Demand Generation Marketing Automation fundamentals, process, project planning, execution and client service.

Washington, Dc, Us

Meet with clients in person and remotely to define business requirements and architect complex solutions leveraging Marketing Automation (MA) systems (Pardot, Marketo, or Eloqua), recommend best practice solutions to clients, and configure MA systems. Including presenting to and discussing solutions with CXOs, and VPs.Manage the technical design, configuration, implementation, and customization of MA systemsConfigure MA systems to integrate with various systems including the following CRMs: Salesforce.com, Oracle, Siebel, Microsoft Dynamics.Set up, update, and test campaign assets such as emails, landing pages, and forms. Mentor and coach Junior Consultants and work closely with them to complete project tasks in a timely fashion through effective delegation.Assist in sales efforts including scoping services recommended for clients, managing assigned clients through renewal, and creating SOWs.Guide clients on campaign and individual asset (email, form, landing page) testing strategy such as A/B testing.Work with clients to understand and provide guidance on reporting strategy, inside and outside of Eloqua, to include key performance indicators, dashboards, and closed loop reporting to track campaign activity, effectiveness, and profitability.Analyze marketing and/or sales operational processes to identify and recommend efficiencies.Ensure timeliness and quality of all project deliverables and manage multiple projects that are delivered on time and on budget.

Atlanta, Georgia, Us

Develop collateral to support field marketing, marketing tools management & training (Ad Builder and Eloqua) and planning, implementation and monitoring technical solutions for marketing automation and integration with Salesforce. Also, lead the coordination and execution of ad-hoc marketing projects from conceptualization through deployment.

Atlanta, Ga, Us

Identify, develop, and evaluate channel marketing strategy, based on knowledge of CRM and MA market characteristics as well as the channel sales pipeline. Organize the partner enablement program including onboarding and product certifications in sales and services. Create, administer, and analyze all partner related drips, nurtures, landing pages, and event-triggered campaigns in Salesfusion including custom reportings developed for partners and internal stakeholders. Plan, execute, and analyze all tradeshows and events for both channel and direct marketing while managing the event budget. Designed and implemented the Salesfusion partner newsletter and webinar series for both US and EMEA.

West Middlesex, Pa, Us

Design and development of print and electronic materials including templates for marketingcampaigns. Update web copy & web images using content management system. Administrator of email campaign software. Develop templates and deploy email campaigns.Create/update Social Media Channels and Content including Facebook, Linkedln, Twitter, and YouTube. Copy write and edit for print and web-based materials. Create and deploy effective internal communications. Support business development by creating effective sales communications and tool kit.Product marketing and product launch planning and implementation. Develop newsletters, case studies, and testimonials for both print and video.Creating and implementing marketing standards including brand and product. Maintaining the marketing and brand library. Analytics and survey development using customer satisfaction assessment tools.Coordination of company events, activities including trade shows, events that support sales and marketing.

Atlanta, Ga, Us

Work with clients, Account Executives, On-Air Personalities and Program Directors to ensure a smooth promotion.Work with local and national clients to get the word out about their service via on-air and the web. Create copy for on-air liners. Organize giveaways and on-site events.Keep listeners up to date on station events with social networks and email newsletters to the listener database. In charge of social networking - Facebook, Twitter, etc. Contact for label reps and artists coming into the station for listener based promotions. Photographer for all station events.Organize events - paperwork, load and unload equipment, facilitate set-up and breakdown, client contact, provide recaps of events.Head of 50/50 Spectacular which runs on all 8 stations (WQXK, WHOT, WYFM, WWIZ, WBBW, WSOM, WPIC, WLLF) - a major source of income for Cumulus Broadcasting.Director of Cumulus Youngstown's Internship Program for all 8 stations (WQXK, WHOT, WYFM, WWIZ, WBBW, WSOM, WPIC, WLLF). Working with interns to establish their knowledge of radio broadcasting and prepare them for a career in the marketing & promotions field.Graphic Designer and Web Master for all 8 stations (WQXK, WHOT, WYFM, WWIZ, WBBW, WSOM, WPIC, WLLF). Design ads for both local and national clients as well as station specific displays and apparel. Developed websites, forms, applications, and contests.Organized, conducted, and distributed all station contest and prize giveaways both locally and nationally. Coordinated with concert venues for concert giveaways and backstage access.

Us

Worked as part of a promotions team, with a very heavy street presence in the market, helped develop marketing and promotional ideas, set-up and tear-down of remotes, called listeners for prize pickup and distribution of prizes, and implemented other various tasks and assignments.