Leah Sorto Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

-Developed and implemented multi-platform paid social campaigns, using market research to align strategies with business objectives and budgets from $2.5K to $1M+.-Analyzed market trends, conducted market research, and evaluated campaign performance daily to optimize digital advertising strategies for agency client's campaigns across social, search, OOT, CTV, and other platforms. -Utilized in-depth industry market knowledge to deliver value reports, daily data summarizations, and maintained campaign pacing documentation while providing optimization recommendations for budgeting, paid efforts, geo-targeting, and remarketing.-Assisted the search advertising team with keyword strategies, documentation on budget management, optimization techniques, and report generation.

-Created marketing strategies that increased unique attendance from 2,000 to 4,100 between 2018 and 2019 and further to 7,000 with 12,000 turnstiles in 2021.-Project managed teams using Softr and Airtable Integrations for tracking marketing projects including organic social campaigns, print, signage, and advertising. Facilitated weekly planning sessions, administrative departmental planning, and supported teams through projects to ensure budget and schedule.-Developed and optimized advertising campaigns on small budgets to ensure maximum ROI (e.g. $165 on 8 posts over 60 days to achieve 11,500+ reach and 1,700+ unique engagements on Meta platforms).-Built quantifiable data from campaigns and market research, presenting it to the board of directors with implementation plans for growth, enhancing event experiences, and online presence.-Raised $26,000 for Greater Charlotte Rise as part of greater staffing efforts in 2021

-Collaborated with guest relations, vendors and artists, and programming-Wrote B2C social content for posts to inform attendees of resources available at the event (e.g. publishing relevant ADA information, inclusivity policies, and staff offices)-Partnered with local creators to create video content for advertising and web content as part of the QCAC Media Department-Pushed online engagement with attendees during the covid-19 pandemic for a free virtual event to keep relevancy

Charlotte, North Carolina, United States

-Managed relationships among corporate entities, agents, investors, and vendors. Ensured the quality and inventory of 50+ prepared marketing items and within a budget of $500-$5,000 per item.-Coordinated with third-party email marketers to design and distribute effective email campaigns, reaching audiences of 400+ internal investors. Conducted A/B tests and multivariate tests with automated groups to gather data on target audience click rates, optimizing future email content and strategies.-Designed and evaluated digital ad content, including still images, videos, and GIFs, implementing improvements based on performance analytics for campaigns with budgets of approximately $7,500.-Develop InDesign templates for repeated use in print for investors and submit all following items for FINRA review.

-Managed relationships with new and existing clients, understanding business needs to provide tailored digital marketing solutions. Directly managed 4 client accounts with monthly budgets ranging from $5,000 to $15,000.-Provided weekly and monthly performance updates with growth strategy recommendations and actionable items, utilizing Excel and platform analytics to track data and inform clients of KPIs for spend, leads, and recommendations for growth.-Wrote copy for LinkedIn campaigns with sponsored content, sponsored messaging, lead gen forms, and text and dynamic ad types.

Mooresville, North Carolina, United States

-Designed print and digital marketing materials for the North Shore office and 15+ top producing agents in the North Shore area-Produce blog posts 2 times monthly with relevant SEO keywords to increase visibility and established weekly internal office newsletter for 20+ agents and staff members-Utilized MLS to sort home listings to promote in blog posts, on social media, and in print publications-Formed contracts with 2 local publications, design publication ads, and track budgets per publication between firm and agent costs-Founded and operated the Ivester Jackson North Shore Facebook and Instagram and developed daily content to increase brand awareness as well as buyer and seller engagement (e.g. first 30 days: 258 Instagram account follower growth with 326 (552%) reach, 36 Facebook page likes with 84 (147.1%) reach-Developed content and executed campaigns with budgets of approximately $150 weekly to increase brand value for multiple social channels targeting multimillion dollar clients looking to relocate to the Charlotte region

Mooresville, Nc

-Market and product research to ensure all signage and circulars had the correct images and item specifications during proofing-Copywrite external product description and internal product notes-Communicate with brand representatives about upcoming products and sales to prepare for advertisements-Write copy for all new Labor day and Halloween products and incorporate into upcoming circulars and signages

Hickory, North Carolina

-Facilitated graduate level streaming courses between 3 campuses (Hickory, Asheville, and Columbia), professors, and IT Interns-Scheduled, trained, and supervised all IT interns-Updated and maintained computers and printers across the Hickory campus

Newton-Conover, Nc

-Designed social media posts, brochures, and booklets in InDesign-Blog posts highlighting faculty and events-Coordinated community involvement

New Bern, Nc

-Designed graphics and posts for social and print usage-Event coordination

Capm, Project Management

Bachelor’S Degree, Digital Communication And Media/Multimedia

Activities and Societies: Upsilon Chi, Playmakers, SARA Club-Honors: Dean's List Spring 2016, Dean's List Fall 2017, Lambda Pi Eta, Cum.

Education record

-25 hours of college credit while in high school -GPA: cumulative GPA of 3.38