Play a key role in developing a communications narrative for the CMO to propel her vision and strategy with employees (within the function and across the enterprise), share her perspective with key stakeholders, and amplify Marketing's most compelling stories to internal and external audiences.Develop content for company-wide events (e.g., Town Halls, field conferences), all-hands presentations, leadership communications, keynotes, newsletters, social media and other cadenced… Show more Play a key role in developing a communications narrative for the CMO to propel her vision and strategy with employees (within the function and across the enterprise), share her perspective with key stakeholders, and amplify Marketing's most compelling stories to internal and external audiences.Develop content for company-wide events (e.g., Town Halls, field conferences), all-hands presentations, leadership communications, keynotes, newsletters, social media and other cadenced communications.Coordinate Marketing's departmental operating rythms, collaborating with functional leads to ensure the communications around near-term delivery is connecting into the long-term vision and strategy. Partner with key stakeholders to develop internal culture-building experiences (e.g., annual Marketing Summit, Marketing Engagement Committee, etc.)Manage Marketing’s summer internship program + mentor and develop OCMO intern. Show less

Led projects that ensured strong, open, and transparent engagement between MLT and our field force. Developed and implemented formal processes and guidelines for MLT field visibility and engagement. Managed planning process for Field Marketing Committee meetings.Wrote briefing documents, talking points, memos and presentations to support executives and leadership in alignment with business strategy and corporate communications messaging/materials.Tracked field engagement… Show more Led projects that ensured strong, open, and transparent engagement between MLT and our field force. Developed and implemented formal processes and guidelines for MLT field visibility and engagement. Managed planning process for Field Marketing Committee meetings.Wrote briefing documents, talking points, memos and presentations to support executives and leadership in alignment with business strategy and corporate communications messaging/materials.Tracked field engagement activities and manage field engagement calendar. Show less

Helped drive the company's multi-year strategy forward by supporting and executing integrated plans that reach a variety of stakeholders in NM's exclusive distribution system and home office.

Aligned key messages, generated by multiple stakeholders, to create clear communications for a variety of audiences across a dozen society programs and initiativesWrote compelling copy for multiple channels, including web; press releases; collateral; social; email; etc.Engaged and directed resources to execute complex campaigns, including creative staff and external vendorsAnalyzed and reported on metrics to senior leadership to demonstrate program results and effectiveness

Conferred with the agency's top client on all aspects of their trade show planning i.e. design, deliverable expectations, show service needs, and approvalsLed planning calls and delegated follow up tasks to team members to bring projects to fruitionManaged program installation, including on-site support, problem-solving, directing event set-up, communicating with production teams, organizing vendors, and ensuring client was satisfied Reviewed and prepared final program invoices for… Show more Conferred with the agency's top client on all aspects of their trade show planning i.e. design, deliverable expectations, show service needs, and approvalsLed planning calls and delegated follow up tasks to team members to bring projects to fruitionManaged program installation, including on-site support, problem-solving, directing event set-up, communicating with production teams, organizing vendors, and ensuring client was satisfied Reviewed and prepared final program invoices for client processing Show less

-Company closed in June 2018- Project managed trade show booths for over a dozen clients across a variety of industries Partnered with and advised internal teams, including Design, Graphics, Logistics, and AccountingTraveled to shows, as necessary, to oversee the installation and dismantle of booth propertiesReviewed and prepared final project invoices

Conceptualized and executed promotions that achieved and often exceeded engagement goals for Fortune 500 brands, including Google, PepsiCo, Comcast and HumanaBuilt out accurate program estimates and precise project timelinesDrafted Official Rules, Terms and Conditions, and DisclaimersFacilitated legal reviews with GMR legal resourcesPrepared prize acceptance documents, including affidavits, liability and publicity releases, etc.Contacted, notified and confirmed promotion… Show more Conceptualized and executed promotions that achieved and often exceeded engagement goals for Fortune 500 brands, including Google, PepsiCo, Comcast and HumanaBuilt out accurate program estimates and precise project timelinesDrafted Official Rules, Terms and Conditions, and DisclaimersFacilitated legal reviews with GMR legal resourcesPrepared prize acceptance documents, including affidavits, liability and publicity releases, etc.Contacted, notified and confirmed promotion winners on behalf of brands and collaborated with a variety of internal teams to fulfill prizes Show less

Developed and implemented strategic tactical plans for Xfinity's digital and social initiatives Assembled creative briefs and reviewed production-ready assets to ensure they were on brand Drafted copy, managed asset bank, and compiled reporting for web and social channelsMonitored analytics against KPIs, and made real-time recommendations to optimize campaignsManaged and supported the execution of organic and paid media plansConducted internal and client-facing program… Show more Developed and implemented strategic tactical plans for Xfinity's digital and social initiatives Assembled creative briefs and reviewed production-ready assets to ensure they were on brand Drafted copy, managed asset bank, and compiled reporting for web and social channelsMonitored analytics against KPIs, and made real-time recommendations to optimize campaignsManaged and supported the execution of organic and paid media plansConducted internal and client-facing program status meetings Collaborated with a variety of internal GMR support teams Show less

Collaborated with AOR on press releases, TV, print, radio and digital ad campaignsLead website and social media content management and distribution effortsOrganized and promoted Dining Week, Employee Appreciation Week, and Holiday Lights FestivalCultivated annual sponsorship support from corporate partners and community organizationsGenerated event recaps, social dashboards, and accomplishments reports for Board of DirectorsPartnered with diverse business/community leaders… Show more Collaborated with AOR on press releases, TV, print, radio and digital ad campaignsLead website and social media content management and distribution effortsOrganized and promoted Dining Week, Employee Appreciation Week, and Holiday Lights FestivalCultivated annual sponsorship support from corporate partners and community organizationsGenerated event recaps, social dashboards, and accomplishments reports for Board of DirectorsPartnered with diverse business/community leaders on various initiatives Show less