Lea Johnson Email and Phone Number
Colorado Springs, CO, US
Lea Johnson's Location
Greater Colorado Springs Area, United States, United States
Lea Johnson's Contact Details
Lea Johnson work email
- Valid
- Valid
- Valid
Lea Johnson personal email
n/a
About Lea Johnson
Data-driven, customer obsessed digital marketer experienced in development of integrated marketing campaigns for B2B and B2C within healthcare, wellness and community development. Expert content creator of email, web, social and print communications. Team player skilled at building cross-functional relationships within matrixed organizations to achieve goals.
Lea Johnson's Current Company Details
Amazon
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Channel Marketing Manager, Amazon Health
Colorado Springs, CO, US
- Website:
- amazon.com
- Employees:
- 734811
Lea Johnson Work Experience Details
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Channel Marketing Manager, Amazon HealthAmazonColorado Springs, Co, Us
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Senior Marketing ManagerAmazon Oct 2024 - PresentSeattle, Wa, Us
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Marketing Manager, Amazon HealthAmazon Sep 2022 - Oct 2024Seattle, Wa, UsDevelop and execute go-to-market strategies for email and paid media channels, translating business objectives and product benefits into compelling campaigns and customer experiences, reaching 100M customers/monthAutomate multi-touch email SalesForce Marketing Cloud to engage customers from consideration to adoption. Increased potential customer touch points from one to nine, driving 8% increase in impressions and 15% increase in acquisitionManage $10M annual paid media budget, driving customer demand, increasing YoY customer acquisition by 213% and decreasing CPA by 77%Plan and execute ongoing A/B experimentation to increase customer engagement and conversion, analyzing performance data to drive ongoing optimizationDevelop customer segmentation in partnership with customer insights. Create personalized, dynamic email content based on segmentation, resulting in 213% increase in CTR and 14% increase in CVROwn reporting process end-to-end, from assigning KPIs, defining benchmarks and presenting key insights and updates to senior leadership, VP levelManage cross-functional relationships with brand, product, customer insights, finance, data science and business intelligence teams to remove roadblocks and prioritize business critical projects, using data to demonstrate impact and drive decision making
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Channel Marketing Manager (Amazon Care)Amazon Apr 2022 - Sep 2022Seattle, Wa, Us
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Marketing Manager, Member ExperienceCvs/Caremark Oct 2020 - Apr 2022UsDeveloped benefit campaign strategy and creative to increase member adoption and adherence of Rx plan benefitsDeveloped digital adoption and engagement strategies to increase member education and utilization of benefits and digital properties during key lifecycle moments (new plan year, plan year transitions, new members, new to therapy)Executed A/B test & learn agendas to continue improvement on member outreach and behavior changeDeveloped acquisition campaign strategies that drives ~8% growth conversionAdvanced campaign analytics capabilities through Adobe Analytics email tagging enhancementsDeveloped and updated email and web content in response to ongoing COVID-19 developments (vaccines, testing) -
Digital Marketing SpecialistCvs/Caremark Jul 2020 - Oct 2020UsDeveloped and evaluated ongoing performance of email and digital marketing campaigns. Collaborated with organization partners and external vendors to ensure alignment with business strategy and email best practices.Created test and learn strategies, measurement plans and standards for reporting.
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Marketing AssociatePs Lifestyle Jul 2017 - Jun 2020Cleveland, Oh, UsDevelop and execute campaigns to promote both B2B and B2C products and services across three brands utilizing email, social and print collateralWrite and edit promotional content for social media, website, newsletter and press releasesCreate and analyze performance of PPC campaigns on Google, Facebook and LinkedInOversee trade show schedule and logistics for 20+ industry shows a yearWrite and distribute internal communication/newsletters for 1,700+ employees in 37 statesImplemented marketing internship program. Manage the schedule and responsibilities of students on semester-long internships -
Marketing Manager- The Villages At BelvoirThe Michaels Organization Apr 2015 - May 2017Camden, New Jersey, UsWrote promotional content for social media, website and newsletterPlanned and managed annual marketing budgetTracked and reported analytics for website, social media and other paid marketing campaignsCoordinated and executed monthly events for 8,000+ residents -
Work And Family Life ConsultantZeiders Enterprises, Inc. Jul 2013 - Mar 2015Woodbridge, Va, UsConducted training for service members and their families. Topics ranged from deployment support, relocation assistance, suicide prevention and resiliencyOrganized information events, coordinating with Fleet and Family Readiness and other local support agencies Created and distributed a quarterly newsletterAdministered the Naval District Washington Ombudsmen Facebook Group for internal marketing of programs -
Staff WriterColorado Springs Business Journal Jul 2011 - Mar 2013Colorado Springs, Co, UsInterviewed subject matter experts. Wrote and edited articles for weekly publication of Peterson Space ObserverEdited and fact check articles of external contributorsPhotographed base events -
Managing Editor/Editor In ChiefSouthwestern College Aug 2010 - May 2011MANAGER: Oversaw a staff of 12 writers. Met twice a week to delegate story assignments and establish deadlines for editing and posting to the website. Assigned page design responsibilities. Edited the paper before it left for printing.WRITER: Contributed an average of 2 articles a week covering news, sports, features, and editorials. Conducted interviews with students, professors, and school administrators. MULTIMEDIA COORDINATOR: Photographed events to create multimedia projects for the online newspaper. Managed postings to the website. Oversaw the use of social media accounts and coordinated with team members to create and implement an effective social media communication strategy.
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Editorial InternColorado Springs Independent May 2010 - Aug 2010Colorado Springs, Colorado, UsWRITING: Contributed articles for arts and entertainment and news sections of the weekly paper ranging from 100-word briefs to 700-word feature stories. Submitted regular blog posts about local activities and news clips. Collaborated with fellow interns to design a “Student Survival Guide” for college freshmen in the fall. This involved pitching story ideas, conducting research and interviews, writing articles and designing art.
Lea Johnson Skills
News Writing
Copy Editing
Editorial
Newspaper Design
Project Management
Photojournalism
Associated Press Style
Digital Photography
Photoshop
Creative Writing
Writing
Microsoft Word
Newsletters
Adobe Creative Suite
Wordpress
Google Analytics
Google Adwords
Mailchimp
Event Planning
Marketing
Social Media
Social Media Marketing
Leadership
Microsoft Office
Microsoft Excel
Teamwork
Customer Service
Public Speaking
Copywriting
Digital Marketing
Public Relations
Journalism
Strategic Communications
Marketing Strategy
Management
Lea Johnson Education Details
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Johns Hopkins University Advanced Academic ProgramsGeneral -
Southwestern CollegeEnglish
Frequently Asked Questions about Lea Johnson
What company does Lea Johnson work for?
Lea Johnson works for Amazon
What is Lea Johnson's role at the current company?
Lea Johnson's current role is Channel Marketing Manager, Amazon Health.
What is Lea Johnson's email address?
Lea Johnson's email address is le****@****lth.com
What schools did Lea Johnson attend?
Lea Johnson attended Johns Hopkins University Advanced Academic Programs, Southwestern College.
What are some of Lea Johnson's interests?
Lea Johnson has interest in Animal Welfare, Children, Education.
What skills is Lea Johnson known for?
Lea Johnson has skills like News Writing, Copy Editing, Editorial, Newspaper Design, Project Management, Photojournalism, Associated Press Style, Digital Photography, Photoshop, Creative Writing, Writing, Microsoft Word.
Who are Lea Johnson's colleagues?
Lea Johnson's colleagues are Michael Y., Patrice C., Sonay A. Parker, Ashish Ranjan, Sakshi Kakkar, Melvin Young, Harpreet S..
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