Lea Johnson Email & Phone Number

Colorado Springs, Co, Us

Colorado Springs, Co, Us

Seattle, Wa, Us

Seattle, Wa, Us

Develop and execute go-to-market strategies for email and paid media channels, translating business objectives and product benefits into compelling campaigns and customer experiences, reaching 100M customers/monthAutomate multi-touch email SalesForce Marketing Cloud to engage customers from consideration to adoption. Increased potential customer touch points from one to nine, driving 8% increase in impressions and 15% increase in acquisitionManage $10M annual paid media budget, driving customer demand, increasing YoY customer acquisition by 213% and decreasing CPA by 77%Plan and execute ongoing A/B experimentation to increase customer engagement and conversion, analyzing performance data to drive ongoing optimizationDevelop customer segmentation in partnership with customer insights. Create personalized, dynamic email content based on segmentation, resulting in 213% increase in CTR and 14% increase in CVROwn reporting process end-to-end, from assigning KPIs, defining benchmarks and presenting key insights and updates to senior leadership, VP levelManage cross-functional relationships with brand, product, customer insights, finance, data science and business intelligence teams to remove roadblocks and prioritize business critical projects, using data to demonstrate impact and drive decision making

Seattle, Wa, Us

Us

Developed benefit campaign strategy and creative to increase member adoption and adherence of Rx plan benefitsDeveloped digital adoption and engagement strategies to increase member education and utilization of benefits and digital properties during key lifecycle moments (new plan year, plan year transitions, new members, new to therapy)Executed A/B test & learn agendas to continue improvement on member outreach and behavior changeDeveloped acquisition campaign strategies that drives ~8% growth conversionAdvanced campaign analytics capabilities through Adobe Analytics email tagging enhancementsDeveloped and updated email and web content in response to ongoing COVID-19 developments (vaccines, testing)

Us

Developed and evaluated ongoing performance of email and digital marketing campaigns. Collaborated with organization partners and external vendors to ensure alignment with business strategy and email best practices.Created test and learn strategies, measurement plans and standards for reporting.

Cleveland, Oh, Us

Develop and execute campaigns to promote both B2B and B2C products and services across three brands utilizing email, social and print collateralWrite and edit promotional content for social media, website, newsletter and press releasesCreate and analyze performance of PPC campaigns on Google, Facebook and LinkedInOversee trade show schedule and logistics for 20+ industry shows a yearWrite and distribute internal communication/newsletters for 1,700+ employees in 37 statesImplemented marketing internship program. Manage the schedule and responsibilities of students on semester-long internships

Camden, New Jersey, Us

Wrote promotional content for social media, website and newsletterPlanned and managed annual marketing budgetTracked and reported analytics for website, social media and other paid marketing campaignsCoordinated and executed monthly events for 8,000+ residents

Woodbridge, Va, Us

Conducted training for service members and their families. Topics ranged from deployment support, relocation assistance, suicide prevention and resiliencyOrganized information events, coordinating with Fleet and Family Readiness and other local support agencies Created and distributed a quarterly newsletterAdministered the Naval District Washington Ombudsmen Facebook Group for internal marketing of programs

Colorado Springs, Co, Us

Interviewed subject matter experts. Wrote and edited articles for weekly publication of Peterson Space ObserverEdited and fact check articles of external contributorsPhotographed base events

MANAGER: Oversaw a staff of 12 writers. Met twice a week to delegate story assignments and establish deadlines for editing and posting to the website. Assigned page design responsibilities. Edited the paper before it left for printing.WRITER: Contributed an average of 2 articles a week covering news, sports, features, and editorials. Conducted interviews with students, professors, and school administrators. MULTIMEDIA COORDINATOR: Photographed events to create multimedia projects for the online newspaper. Managed postings to the website. Oversaw the use of social media accounts and coordinated with team members to create and implement an effective social media communication strategy.

Colorado Springs, Colorado, Us

WRITING: Contributed articles for arts and entertainment and news sections of the weekly paper ranging from 100-word briefs to 700-word feature stories. Submitted regular blog posts about local activities and news clips. Collaborated with fellow interns to design a “Student Survival Guide” for college freshmen in the fall. This involved pitching story ideas, conducting research and interviews, writing articles and designing art.

Master'S Degree, Communication, General

Bachelor Of Arts (B.A.), English