Erick Leal Email & Phone Number

State Of Ceará, Brazil

Fortaleza, Cerá, Brasil

• Management of distribution channels in the North and Northeast;
• Restructuring of all commercial processes, with implementation of the management model, routines and processes;
• Responsible for the entire brand positioning strategy in the market and identifying competitive differences and advantages for repositioning;
• Development of branding strategies in the online and offline market, designing campaigns and managing resources to maintain the company's exposure and market leadership;
• Analysis of KPIs for decision making with the management body to adjust strategies to boost business and structure strategies with the areas;
• Direct action with prospecting and attracting new customers (hunter);

Fortaleza E Região, Brasil

• Management of the Direct Sales team in B2B and B2C channels;
• Development of a project to build loyalty with the main retail market chains; regional;
• Analysis of KPIs for decision making with the management body to adjust strategies to boost business and structure strategies with the areas;
• Direct action with prospecting and attracting new customers (hunter);
• Development of sales incentive campaigns to attract customers to the network;
• Presentation to customers of all the market intelligence that Dotz brought to attract and retain customers;

Fortaleza, Ceará, Brasil

• Responsible for managing the states of CE, PI, MA, PA, AM, AP, RR;
• Implementation and commercial management, B2B2C;
• Monitoring performance indicators (KPIs) and profitability targets by region;
• Development of strategic planning and action plans to increase the brand's representation in new regions;
• Forecast management, CRM and S&OP tools; Main results: 10% growth in service in the cash & carry market in the AM region 15% growth in sales in the region and opening of channels with the main wholesalers, such as.

Fortaleza

• Responsible for managing the Farm and Food Retail Channel, being responsible for beauty, feminine and children's hygiene items;
• Management of the commercial team, with 7 business managers;
• Expansion of the sales and distribution portfolio in the CE region;
• Management of investment forecast in product campaigns, aligning all campaigns and sales strategies with marketing and trade;
• Management of campaigns and sell out of main products; Main results: Management of the Pague Menos network, this being the largest account in the NE Retail channel and management of Premium customers

Fortaleza E Região, Brasil

• Management of the Direct Sales team in the states CE, PI and MA;
• Development of a project to build loyalty with the main regional retail market chains;
• Analysis of KPIs for decision making with the management body to adjust strategies to boost business and structure strategies with the areas;
• Development and creation of sales routines and processes, strategic planning for the northeast region;
• Monitoring of trade actions and introduction of new sku's on the market with a focus on the main regional networks and associations;
• Management of the Logistics CD together with the logistics coordinator, managing stock, supply and negotiations;

Fortaleza E Redondezas, Brasil

Reporting directly to the Territorial Manager, I developed and coordinated Trade Engagement and Trade Consumer actions, together with 16 sellers in CE markets, mainly in Premium retailers and in the Key Account area. Developed and monitored the team through control and management tools, working in different market niches, focusing on brand construction and.

Teresina E Redondezas, Brasil

Reporting directly to the Territorial and Regional Manager, I supervised 12 resellers within the PI, implementing the IT system, creating sales incentive campaigns for the end consumer and internal team, Marketing strategies according to the area of ​​activity of each Reseller. Prospecting for new resellers and applying resale standardization. Monitoring.

Mba, Gestão Comercial

Mba, Marketing

Bacharel, Economia