Leandro Macedo Email & Phone Number

São Paulo, Brasil

Donnu is a digital marketing consultancy specializing in the acquisition and conversion of business opportunities.We work with strategic management of paid traffic, inbound outbound, social selling and automation to generate consistent and scalable growth.Do you need a transparent, results-oriented service that fits your business? Let's chat!

- Growth of 7x in YoY revenue from solutions in fraud prevention, credit risk modeling, and professional services in big data (consulting and implementation of data lakes, architecture definition, technologies, and construction and implementation of dashboards and monitoring systems).- Business and new product development, involving the creation of custom machine learning models for large banks and data tech companies, including application definition, test hypotheses, product roadmap, and result validation for companies such as Banco Pan, Daycoval, Nubank, Quod, Big Data Corp, Twilio.- Training the entire sales team at Vivo, consisting of more than 4000 salespeople, in new business lines of IoT, Machine Learning, and Big Data across various segments, leading to a drastic increase in the pipeline and converted opportunities.- Participating in the entire process of consultative demand gathering, solution formatting, commercial proposal, and negotiation with clients from various segments, with a focus on the banking, technology, data tech, and industrial markets.- Monitoring the development of features for digital applications and machine learning models with a team of developers and data scientists.

Sales consultant for energy management projects in large utilities of clean generation (wind, solar, hydro), data centers, and industries. Achieved a 3x sales growth within the managed portfolio.

Experience leading Six Sigma projects to increase productivity, increase sales and redesign processes- Redesign strategy to increase End User and Channel saturation, by leading cross functional internal and external (end user and channel) stakeholders. By influencing and convincing these different stake holders, planning and executing Sell In/Out campaigns, performing commertial and technical trainnings and marketing materials the team managed to drive 8% growth on the product lines that took part of the project;- Mapping and redesigning process for indirect costs controling involving all the 3M’s production plants in Brazil. Though influentional leadership of factory operators and managers and the purchase and maintenance department, the team implemented digital tools and the proper governance to allow more predictable cost control and supplier management, bringing good yearly saving

Support on a significant number of activities focused on Channel Marketing for Brazil, Argentina, Chile, Paraguay and Uruguay.Summary of key responsibilities and duties:• Management of Leads, projects opportunities and goods shipping, allowing enhancement of monthlysales effectiveness ;• Active participation on project management, by assuring that actions were delivered on time and leading activities of my own;• Constant participation on the Sales Team, providing internal support and fulfilling their needs so thebusiness could grow (Development of new customers and recuperation of old ones);• Leadership on designing a new way to import products to be sold locally. Leading to a cost reduction and a more organized process;•Support on Market Analysis, Expansion and Product Alignment: -Study and report socio and economic activity in new regions and markets -Evaluation of local characteristics, competitors and their market strategy and identification of new potential partners -Support in the consolidation of the go to market strategy, product portfolio and marketing campaigns•Support on the development of Marketing Programs;•Inventory Management ;•Elaboration of Sales, Marketing, Channels' Performace and some other reports;

Bachelor Of Control And Automation Engineering

Marketing

Business