Leandro Monteiro Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil / Los Angeles, Usa

Advisory Board Member / Digital / Tech / International Retail for latam.

Sao Paulo

Responsible for the P&L of the Americas and Latam (In Natura and Processed), designing and ensuring the implementation of general strategies in all markets in the region (Canada, USA, Mexico, Central America, Caribbean and South America, with the aim of selling through of various channels for the region. Leader of the Digital Transformation Project and Americas roll out. Opening new markets, overseeing new investment opportunities, including potential greenfield and M&A plans, ensuring consistent and profitable growth for the region. Responsible for the development of all markets in the region developing sales initiatives and tools to ensure financial results.

São Paulo, Brazil | Santiago, Chile | Medellin, Colombia | Los Angeles, Usa

(Axxis is a global consultancy company in digital transformation (digital commerce, data insights, costumer engagement, digital architecture) for clients such as OfficeMax, KFC, Sodimac, Wal-Mart, McDonalds, Black & Decker, Falabella and others).Direct team: 23 people• Management of all company commercial strategy and identification of new opportunities for current and new clients in Brazil, Mexico, Argentina, Colombia and Chile.• Responsible for project sales in digital transformation (digital commerce, data insights, customer engagement, digital architecture) to major clients in Retail such as Netshoes, C&A, Wal-Mart, McDonalds, KFC, Pizza Hut, Black&Decker, Lupo, Track&Field.Main Results:- 137% sales increase in the first year (2017) and 37% in the second year (2018);- Increased profit margin in existing contracts (6%).

São Paulo, Brazil / Miami, Florida

(Swiss/German beverage group, the number 1 infant beverage brand in the world and the 4th largest global juice brand).Direct team: 35 people• Startup, expansion and management of sales and new business in Latin America in various channels: national/regional self-service, wholesaler, distributors (dealerships/importers), franchises, e-commerce.• Responsible for all strategy in Sales, market-share increase, market coverage and segmentation, budgetary planning, margin, pricing strategy, sales targets and control.• Responsible for all Marketing strategy: branding, market research, development of new products, packaging, launches, promotions, merchandising, promotional actions, Nielsen market-share control and event planning.• Responsible for establishing innovative strategic partnerships for regional expansion, development of new business models and collaboration among global teams. Partnership with Wal-Mart ceding product exclusivity for 2 years in Brazil.• Member of the Company Innovation Council.• Responsible for the company Global Ecommerce project.• Implementation of the project to change dealerships (better business plan).• Management of the master franchisee project for sales through franchise chains.• Introduction of new Capri-Sun brands and flavored water.Main Results:- 32% sales volume increase in Brazil through an exclusivity partnership with Wal-Mart;- Import-cost reduction, optimizing imports within Mercosur;- Recognition for the best global marketing strategy in launching the Capri-Sun BR product;- Best innovation strategy –Fun for Kids / Trust for Moms Project and Ecommerce Project.

São Paulo, Brasil

Gestão da estratégia de Vendas, aumento de share, cobertura e segmentação de mercado, planejamento orçamentário, margem, estratégia de preços, metas e controle de vendas. Gestão da estratégia de Marketing: branding, pesquisa de mercado, desenvolvimento de novos produtos, embalagens, lançamentos, promoções, merchandising, ações promocionais, controle de market share Nielsen e planejamento de eventos.

São Paulo E Região, Brasil

Direct team: 30 people• Responsible for all commercial strategy (budgetary planning, pricing, logistics, volume, stock, coverage, numerical and weighted distribution).• Responsible for in-house Distributors (DCs), Regional Self-Service and Outsourced Distributors (Dealerships) in São Paulo State Capital, ABC, Ribeira Valley and São Paulo Coast.• Control of market-share, segmentation, promotional actions, sales incentives, marketing (promotions, market research, events, branding, marketing agencies, merchandising material and event planning).• Restructuring all trade-marketing strategy and asset allocation (refrigerators, containers, luminous signs etc.) through business-plan policy.• Creation and implementation of a scaled table of progressive discounts and better service for major clients (promoters, execution, merchandising).• Creation of specific self-service support materials, driving sales volume and new orders from stores.• Implementation of the Special Beer project in São Paulo (Primus and Baden-Baden beers), market segmentation project, Telesales project, and Seasonal projects (summer on the beach project).• The best performance of all regional managers in Brazil.Main Results:- Second place for the Nova Schin brand in São Paulo (Nielsen) by way of intensive commercial and trade marketing strategy targeting non-buyer clients;- Management of the Nova Schin Can in the Self-Service segment (7.8% in relation to 2007), development of special activities to drive volume, and reduce 20% of expired products in inventory;- Conquest of 3 market-share points (Nielsen) on the São Paulo coast, taking Nova Schin to leadership in some cities in the region, which represented 60% sales growth in the self-service segment;- Reductions in logistic costs in West, South and Center of São Paulo through the New Routing project.

São Paulo, Brasil

Gestão de toda área de trade marketing, segmentação de mercado, gestão de market share, promoções, incentivos de vendas, posicionamento de produtos no varejo, gestão dos materiais de trade (geladeiras, vasilhames, banners, cartazes e material promocional).

São Paulo, Brasil

Controle de revendas terceiras, programa de puxada de produtos da fábrica, controle de estoque, precificação, gestão de margem, gestão de vendas e cobertura, Incentivo de vendas para equipes das distribuidoras, Treinamentos de vendas e Eventos regionais.

São Paulo / Campinas / Salvador / Abc Paulista E Litoral

Programa Trainee turbo para formação de Gerentes. Treinamento Comercial, margem dos produtos, Logística, produção, marketing, merchandising, trade marketing, exportação e negociações com o varejo.

Presidente e líder da Federação Nacional dos Estudantes de Administração.Maior Federação voltada ao Empreendedorismo e Projetos Sociais de estudantes do Brasil.

Mestrado, Digital Business

Master Of Business Administration - Mba, Retail Management

2004, Business Adminstration

Short Term Course, Business And Marketing

Activities and Societies: Course: "Consumer Statistical Analysis".

After Graduation, Business And Marketing

Activities and Societies: B to B for B to C (Marketing Consumer).

Guest Speaker, Marketing

Activities and Societies: Guest speaker; "Challenges of Latin America young market".

Top Ceo, Liderança Exponencial

Activities and Societies: Visão Futurista Liderança humanitária Tecnólogo InovaçãoConvidado para participar do curso no Brasil junto com.

Imersão No Vale Do Silício - California, Startups / Technology / Future Trends, Uma Experiencia Incrível!!

Activities and Societies: Imersão no Vale do Silício estudando e conhecendo as empresas mais inovadoras do planeta.