- Lead sales and strategic growth initiatives for Samsung Brandshop across North, Northeast, and parts of São Paulo, overseeing performancein Smartphone, Wearables, and Accessories categories to maximize revenue and market share.- Develop and execute tailored sales strategies for each region, leveraging deep market insights to drive growth and surpass targets, whileconsistently enhancing customer experience and satisfaction.- Focus on driving innovation and competitive advantage by introducing forward-thinking solutions and identifying emerging opportunitiesacross key categories.- Build and maintain strong client relationships, delivering exceptional service and product offerings that align with customer needs andstrengthen Samsung’s brand position in the market

- Identified and capitalized on growth opportunities within the ME (Wearables & Accessories) category to drive revenue and market share. - Fostered high-impact collaboration between Product Management and Senior Account Managers to strategically align goals and drive performance across Carriers, Premium, and M&M channels within the ME category, enhancing market positioning and contributing to revenue growth. - Provided critical support to Account Managers in executing daily activities, ensuring alignment with overall business objectives. - Collaborated cross-functionally with Pricing, Operations, Sales, Product Management, and SCM teams to streamline processes and drive operational efficiency. - Analyzed Sell-Out performance to identify and capitalize on Sell-In optimization opportunities across managed accounts, leading quarterly deal negotiations and supporting new product introductions (NPIs) to expand market reach and drive revenue growth. - Drove demand accuracy and availability through CPFR meetings with key customers, fostering collaborative planning, forecasting, and replenishment strategies. - Prepared and analyzed sales reports to guide executive decisions, while overseeing weekly demand execution to ensure optimal stock levels and timely product availability for the ME category.

- Developed and executed a 360° strategy and GTM execution for technology products in Brazil, including smartphones, tablets, feature phones, and accessories, for Nokia and Multi Brands.- Definition of portfolio roadmap based on the main competitors in the Brazilian market and on the needs of consumers and Retailers/Carriers.- Responsible for Cost, Pricing and RPP structure of Nokia devices.- Manage sell-in, sell-out, sales margin (KPI's) along with inventory management and purchases of new products based on market demand and internal goals.- Negotiation with our partners HMD Global Oy and ODM's suppliers, on the FOB of the product and payment of Purchase Order and Letter of Credit.- Manage the process from the early stages of the portfolio negotiation until the devices delivery to retailers shelves, managing the logistics teams, supplies (China and Brazil), operations, engineering, regulatory, homologation tests, factory configuration (Manaus and Extrema), schedule manufacturing, tax, marketing, trade marketing, designers, public relations and inside sales to launch Nokia devices.- Responsible for internal and external presentations to clients.- Ensure, together with our partner, the correct communication and marketing strategy for NPIs and tropicalize based on the main competitors and personas in Brazil.- Always with a focus on innovation in search of constant improvement and to be more efficient in all stages of the processes.

- Managed Retail, Tim, and Oi Brazil accounts, providing technical support for new product homologation, new features, Customers Technology Roadmap and validating monthly software releases to enhance customer experience. - Collaborated with Product Integration and Field Engineering teams to address product issues and new requirements. - Conducted sell-in presentations and approved product-related materials in coordination with sales, marketing, legal, and localization teams. - Served as the company spokesperson at launch events, press releases, website announcements, and technical training sessions.

- Managed carrier accounts (Oi and Nextel) for new feature implementations and device homologations. Oversaw the validation and approval of retail software while testing new products. Supported the NPI internal program and collaborated effectively with sales, design, marketing, trade, finance, and teams in Chicago HQ and China.

- Led productivity and quality control for analysts handling Reclame Aqui complaints, Reconciliation, and PS&C teams, creating a foundation for further advancement to the Motorola office. Delivered bilingual reports to streamline client coordination and developed a complaint classification program that improved client ratings from 'Not Recommended' to 'Good.'