Leandro Barbosa Email & Phone Number

State Of São Paulo, Brazil

Brasil

Sales Brand Ambassador for Buffalo Trace, Eagle Rare, 1792 and Southern Comfort in Brazil. • Responsible for management and execution of the Brand Plan and Marketing budget in Brazil territory reporting to Sazerac Regional Sales Manager.• Responsible for On Premise route to market, brands visibility and activation plan execution.• Responsible for brands’ relationship with brand advocates and brand lovers.• Responsible for brands’ digital presence.• Curatorship, briefing and… Show more Sales Brand Ambassador for Buffalo Trace, Eagle Rare, 1792 and Southern Comfort in Brazil. • Responsible for management and execution of the Brand Plan and Marketing budget in Brazil territory reporting to Sazerac Regional Sales Manager.• Responsible for On Premise route to market, brands visibility and activation plan execution.• Responsible for brands’ relationship with brand advocates and brand lovers.• Responsible for brands’ digital presence.• Curatorship, briefing and supervision of brand activations and proprietary events execution. Show less

Brasil

• Development, management of the Brand Plan and the Marketing Budget in Brazil. Responsible for planning and leading execution of all marketing agenda reporting to Area Management - Latin America. More than 60 activations delivered in 2 years.• Strategic role in the brand owner & local importer relationship. Stock management and pricing strategy during severe exchange rate variations and retail sales price crisis. Increase of 40% brand's Off Trade distribution.• Lead Red Stripe digital… Show more • Development, management of the Brand Plan and the Marketing Budget in Brazil. Responsible for planning and leading execution of all marketing agenda reporting to Area Management - Latin America. More than 60 activations delivered in 2 years.• Strategic role in the brand owner & local importer relationship. Stock management and pricing strategy during severe exchange rate variations and retail sales price crisis. Increase of 40% brand's Off Trade distribution.• Lead Red Stripe digital plan creation and implementation. Direct coordination of the digital agency, approving the creation of local content to ensure brand awareness increase to the correct target. Brazil's digital content considered the best of all markets by Red Stripe/Heineken Global Marketing Management in 2018;• Route to market supervision and support for distributor's On Premise, Off Premise, Trade Marketing and Merchandising teams to ensure brand´s perfect execution. 120% depletions increase 2017 x 2018. 34% increase YTD 2019. Show less

Brasil

• Responsible for Hendrick's Gin and Sailor Jerry national “On Trade platform”, managing the year budget and customers relationship. Support for 80 active customers.• Responsible for developing, implementing and managing Hendrick's Gin Consumer Driven Platform andInfluencers Program. About 30 events delivered each year, generating more than 5.900 trials and more than 18.000 consumers reached online and offline.• Co-responsible for Sailor Jerry launch in Brazil; Creation of the 360°… Show more • Responsible for Hendrick's Gin and Sailor Jerry national “On Trade platform”, managing the year budget and customers relationship. Support for 80 active customers.• Responsible for developing, implementing and managing Hendrick's Gin Consumer Driven Platform andInfluencers Program. About 30 events delivered each year, generating more than 5.900 trials and more than 18.000 consumers reached online and offline.• Co-responsible for Sailor Jerry launch in Brazil; Creation of the 360° plan focused on brand’s right presentation to fans and potential consumers. Co-creation and lead production of “Sailor Jerry Finally in Brazil” video (see link below);• Research, definition, negotiation and implementation of brand’s On Trade and Of Trade route to market. Responsible for staff trainings fensuring brand visibility, consistent drink strategy with right price.• Influencers Program leader: brand's main platform in Brazil. Direct contact, approach and relationship with core Influencers and events, amplifying via brand’s digital channels.• Responsible for all Sailor Jerry events' curatorship and production. 40 events in two years, generating approximately 9.000 trials and impacting more than 20.000 fans, brand lovers and potential consumers online and offline.• Responsible for lead, brief and execute all communication and digital marketing in Brazil via agencies direct coordination, for both brands. Show less

Brasil

• Responsible for all contact, negotiation and production of artists for branded content activations produced by Vice Brasil. Main projects: Ray Ban - Order of Never Hide; Skol Beer - Skol Beats Factory; Volvo - Volvo XC 90; Absolut Vodka - Absolut Nights

São Paulo

Head of T.A.M. (talent and music) Department: • Responsible for managing successful relationships with artists, managers, and independent record labels, locally and internationally; • Curatorship, booking and artists’ production for all MTV shows, special projects and events.• Project leader regarding Talent, Music and Artists Relations for: Video Music Brasil awards (VMB); Rock Gol campeonato; MTV ao vivo Tributo à Legião Urbana com Wagner Moura, Dado Villa Lobos e… Show more Head of T.A.M. (talent and music) Department: • Responsible for managing successful relationships with artists, managers, and independent record labels, locally and internationally; • Curatorship, booking and artists’ production for all MTV shows, special projects and events.• Project leader regarding Talent, Music and Artists Relations for: Video Music Brasil awards (VMB); Rock Gol campeonato; MTV ao vivo Tributo à Legião Urbana com Wagner Moura, Dado Villa Lobos e Marcelo Bonfá; MTV ao vivo Gaby Amarantos; Grêmio Recreativo Arnaldo Antunes; Acústico MTV Luiz Melodia; Show Na Brasa. Show less

Communications, Planning And Media Convergence

Bachelor'S Degree, Social Communication - Advertising