Leanne Williams Email & Phone Number

Geneva, Switzerland

Key member of the TTC Tour Brands Global Marketing team’s content powerhouse, producing fresh, SEO optimised, engaging articles, emails and marketing materials for leading global travel brands: Specialism in: first person interviews, long-form articles, travel, cuisine, luxury goods, sustainability.Areas of expertise:- Copywriting for brochures, emails, blogs, website, travel itineraries and corporate communications. Targeting the budget, value, premium and luxury consumer. - SEO optimised content creation including researching and crafting blog content, articles, landing page content and email copy to targeted audiences to help increase conversions.- Editorial planning- Editorial guidance, direction and proofreading. - Image selection and video scripting.Skills: Copywriting, content creation, video scripting, SEO optimization, content management systems, editorial planning, creative planning, web content, engagement

Geneva, Switzerland

Marketing and communications lead for Eurovision Sport, a division of the EBU, representing Europe’s Public Service broadcasters. Working across a multi-layered portfolio, including 17 sports, 30+ federation contracts, across 116 Member organisations in 56 countries. Led strategic communications supporting institute wide business objectives. Created and implemented high visibility campaigns, with a focus on brand positioning content creation, social media and digital engagement. Responsibilities:- Developing and leading Marketing and Communications strategy. - Editorial leadership and strategic guidance on best practice for marketing materials, publications and internal documents. Maintaining brand identity, messaging and tone.- Content planning and creation - web articles, interviews, newsletters, social media assets, advertising copy. - Commissioning, scripting and producing videos and presentations.- Internal and external communications lead.Skills: Corporate communications, social media, video scripting and production, photography, web content, media relations, copywriting, analytics, project management, content management systems, branding, marketing.Achievements: - Developed social media identity for Eurovision Sport, creating campaigns, branding and content for all platforms.- Project managed communications for the EBU/public service media (PSM) role in the multi-sport 2018 European Championships. Secured a high level of media coverage and brand recognition for EBU/PSM’s role in the success of this inaugural event.- Launched PSM Women in Sport initiative, developed brand identity, led media and member outreach, editorial calendar, produced and commissioned content.

Lausanne, Switzerland

Managing communications and media relations for the global governing body of Equestrian sport, including corporate, stakeholder and internal comms. Liaison with national federations spanning 134 territories worldwide. Content planning and creation for multiple audiences. Extensive multi-cultural working, including producing and translating communications for international audiences.Responsibilities:- Leading proactive and creative PR campaigns to promote and increase engagement with the main FEI Competition series and all areas of governance.- Crisis management, risk management and animal welfare communications to a global audience. - Communication of complex and sensitive information to multiple audiences including working with scientific studies, data analysis, legal procedures and the Court of Arbitration for Sport.- On-site management of media and media operations at major FEI events.- Content planning, creation and distribution across multiple audiences and platforms. Copywriting, press releases, images and videos.- Managing external agencies and consultants – PR, design, copywriting, photographers and translators. - Budget management including forecasting, projecting, annual submissions, strategic resource planning.Skills: Social media, media operations, risk management, budgeting, finance, translation, managing external agencies, cross-cultural working, writing, crisis management, media training, media relations, digital communications.Achievements:•Wrote and produced comprehensive media guides for Equestrian sport at Rio 2016 Olympics in English, Russian, Chinese, Japanese, French and Spanish.•Key part of FEI Rio 2016 #TwoHearts award-winning digital campaign, working with multiple stakeholders worldwide to create unified social media content, and amplifying campaign through media relations.•Reviewed crisis comms documents and practices, implemented training, produced guidelines for social media.

Mediacityuk, Salford

Managing communications for a busy portfolio of 24/7 broadcast output (TV, radio and online), including BBC Sport, Religion & Ethics and daily breakfast news programming. Leading a team of four publicists, ensuring the delivery of high impact publicity campaigns to build brand, enhance reputation and achieve business objectives. Extensive reputation and crisis management. Responsibilities: - Developing and managing comprehensive communications campaigns and activities.- Strategic planning, including budget and resource management. Media operations for live television events.- Crisis management and leadership, working with sensitive topics and issues. Strategic guidance on best practice, anticipating and advising on issues, preparing briefing documents and responses.- Developing content ideas for tv and radio programmes in support of major events.Skills: Leadership, multi-tasking, project management, media operations, risk management, translation of complex information for multiple audiences, liaison with large influential stakeholder groups, storytelling.Key achievements:• Project managed multi-layered campaign to take sport outside of the sport media, through the creation of tailored editorial content for non-sport BBC programmes (music, news, religion, childrens). Designed to extend coverage of major events and reach new audiences, increasing value for rights holders. • Played a key role in delivering the BBC’s charter renewal strategy (2015) through strategic communications activity including media training, identifying and briefing spokespeople, securing talent ambassadors, briefing stakeholders for interviews and government appearances. • Positioning BBC as broadcast leader for Women’s sport: Designed and implemented Women’s sport communications campaign (2015), centred around the 2015 FIFA Women’s World Cup. •Extensive first-hand crisis management experience, dealing with major reputational issues.

London, United Kingdom And Mediacityuk, Salford

Lead publicist across a varied BBC portfolio, including live music events, news and sport, delivering high impact publicity campaigns for major events and ongoing programming. First point of contact for media enquiries, providing advice on media issues and managing reputation, all working to overall business and communications objectives. Events included: Music - Live 8, Glastonbury, Radio 1's Big Weekend, Creamfields. Sport - Formula 1, Wimbledon, Six Nations, Match Of The Day, Euro & World Cup Football, Horse Racing, Rugby League World Cup, The Open Golf and flagship TV show BBC Sports Personality of the Year.Skills: Press launches, conferences, opinion-former events and screenings, media relations, press office management, securing, briefing and facilitating interviews across print, tv, radio and online, issues management, crisis communications, reputation management, writing of press releases, strategies and documents, strategic communications, media operations, on-site media management, resilience, team work, talent management, relocation and cultural change.

London, United Kingdom

Publicity/Communications team support for BBC Proms (the World's largest classical music festival) for three seasons and publicity lead for BBC Proms in the Park, Young Musician of the Year, BBC Music Live (11 day music festival) and all Classical Music TV output (Opera, Jazz, World Music plus ballet and dance)Skills: Ensuring the highest level of media visibility for live events, writing press releases, programme content, articles and biographies, on-site media operations planning and management, artist liaison, media relations, learning new genres fast, attention to detail, team work

London, United Kingdom

Full support to busy office managing athletes and media personalities, gaining full experience of talent management and an invaluable understanding of the needs and priorities of personalities, agents, sponsors, broadcasting and publishing deals, media relations and fan management.Skills: Marketing, communications, administration, diary management, writing, community management, negotiation skills, discretion and diplomacy

Full support to boutique B2B PR Agency, developing skills across all aspects of Public Relations.Skills: Press release writing, media relations, selling in news, articles and features, client meetings, reports and documentation, business devopment, presentations, pitching, diary management, time management, billing, computer skills.

Post Graduate Diploma, Global Politics

Politics of Globalisation, Global Governance, Foreign Policy, Religion in Politics and Society.

Ba (Hons), Equine & Business, 2.1

Marketing, PR, Finance, Business Strategy and Management, HR, Technology, Law, Anatomy and Physiology, Genetics, Agricultural Management.