Leanne Kershaw Email & Phone Number

Norwich, England, Gb

Key accountabilities:- Use insight and data to identify, prioritise and design priority audience journeys to improve the supporter experience- Facilitate the design of high quality and innovative end-to-end journeys, bringing together the right functions and capabilities from across the organisation to ensure a holistic and aligned approach to journey design and delivery- Use a test and learn approach and work closely with the Insight team to identify and implement journey improvements- Manage the content and creative production for new journeys, ensuring assets across all associated channels are fully aligned with Brand messaging and other communications themes

Highlights: The London Marathon took place in October 2022 and April 2023, and surpassed its target by £382,000.Key responsibilities:- Responsible for project managing a portfolio of third-party events including the 2022 and 2023 TCS London Marathon and the London Landmarks Skyscraper Challenge, including stewardship and marketing journeys, and event logistics. - Responsible for an income budget of over £1million, reporting on performance and trends. Income targets were exceeded due to high fundraising per head across charity place runners and ballot runners.- Devise and implement participant supporter journeys using data segmentation to provide an excellent participant experience, from welcoming through to thanking, and beyond- Wrote highly personalised thank you letters that demonstrated impact of supporters fundraising in a meaningful way- Work with the PR team to capture and generate case studies to shine a spotlight on the work of Breast Cancer Now- Work with marketing colleagues to develop multi-channel marketing campaigns, generate new leads and connect with existing supporters- Line manage an Events Executive and Events Coordinator

I lead on the supporter journey and stewardship aspects of events fundraising, and was responsible for all fundraised income across owned, third party and virtual events. I was also responsible for the marketing and recruitment of participants for third party events.Highlights:- Established the 'Together We' brand using Facebook Fundraising/GivePanel. Together We Ride raised £30k, Together We Run raised £19k, Together We Walk raised £31k.- Developed an extensive stewardship plan for EAAA's Trek 24 events which raised a collective total of over £103k in 2021.- Recruited and managed EAAA's most successful team of London Marathon runners (classic and virtual) which raised in excess of £50k.- Worked with MarComms to establish a new charity-wide newsletter schedule. I was responsible for the Get Involved newletter covering events, communtiy fundraising, volunteering and gifts in wills. The open rate increased every month from 29% in July 2021 to 40% in April 2022.

I supported the creation and development of bespoke challenge events from conception through to delivery, two of which generated a combined total of over £300,000 in 2019. I have seen the way the Challenge Events industry has evolved, the obstacles still to overcome, and the new opportunities that have arisen as a result of changes in supporter motivations and expectations due the covid-19 pandemic.Highlights:- Cancelled our major owned events while mainintaining the great reputation of the charity and supporter trust. Also worked with event partners to implement postponememt plans.- Developed and lead on the launch of EAAA's first virtual event, Together We Run in September 2020 which raised over £18k against a target of £5k.- Supported the delivery of a virtual Carol Concert at the height of the pandemic in December 2020.

My main responsibilities include assisting with the successful planning and delivery of events, including bespoke mass-participation events, third party events and special events, ensuring they are delivered on time and within budget.My role includes driving effective supporter engagement, managing the database for events, producing reports, monitoring fundraising pages, banking and thanking supporters for their sponsorship.The stewardship and recruitment of participants includes sending out fundraising packs, completing welcome and stewardship calls, dealing with general participant enquiries and managing the event social media pages.Highlights:- Supported the stewardship and delivery of Only The Brave which raised over £209k andrecruited over 1860 participants against a target of £180k in 2019.- Supported the stewardship and delivery of the first Trek 24 in September 2019 which raised £101k against a target of £25k.- Secured multiple Gifts in Kind to support two events, each with 2000 participants.

Norwich, United Kingdom

Fakenhham, Norfolk

I have developed a creative and imaginative work ethic throughout the growth of my family’s business. This is particularly shown by my marketing work in designing The Norfolk Sloe Company brand image, the iconic Black Shuck. I am also involved in the sale of products at food and drink festivals throughout the year. The business has been recognised by the UK Government as one of the country’s top food and drink entrepreneurs.

Norwich, United Kingdom

In my role of Volunteer Coordinator, I assisted with the recruitment and management of approximately 140 volunteers who supported the delivery of Norfolk & Norwich Festival 2017. As part of the recruitment process, I took the lead on organising several events including a 'Speed Meet' and a careers workshop at the local university. I created spreadsheets and databases to record and produce a master schedule of volunteering shifts across the Festival programme. This is mostly done on Excel, on which I am becoming increasingly confident.During the festival, I assisted with the management of the volunteers which involved briefing them at the beginning of every shift, dealing with last minute shift cancellations, looking out for safeguarding and health and safety issues, and being a general point of contact.My role will also involved organising and coordinating the end of Festival volunteer and staff party, for which I was given a budget to manage.As the Volunteer Coordinator intern, I believe that despite my contract being fixed term for 4 months, my actions made a lasting impact on the way volunteers are managed at future Festivals. In order to improve the selection process and general experience for a volunteer, I was been involved with the designing of several surveys and Focus Group studies. After the Festival, I was involved in the analysis of the feedback we received.

Madagascar

I assisted with the running and management of the camps at which I was based during the 2016 season in the dry forest of North West Madagascar. I organised and scheduled the weekly activities of the school groups and volunteers and ensured they were kept updated and aware of the schedule at all times. This was done by liaising with the local Malagasy staff and with the field scientists. The activities included herpetofauna, invertebrate and lemur surveys, bird point counts, bird mist-netting and forest plot surveys. I acted as a first point of contact for the volunteers, gathered feedback and ensured that relevant information was passed onto the senior staff and necessary improvements were made. I was also responsible for conducting forest plot surveys twice per day, which involved setting up a 20m x 20m sample area, measuring tree diameter, estimating tree height, measuring canopy cover and sampling saplings. This data collected will be used to design and implement Community Forest Management schemes such as REDD+ in the Mahamavo forest region.I had one day off per week and my favourite activity to take part in was the bird mist-netting. I enjoyed watching the scientists handle and take measurements of a wide variety of bird species, including species endemic to Madagascar.

Cambridge, United Kingdom

My main responsibility on a daily basis was to plan and book travel arrangements for a diverse range of clients. I researched destinations and drew upon personal knowledge to advise my passengers on how to make the most of their trip. I provided assistance for my passengers once they had left the UK by acting as a point of contact should they have any concerns or questions while travelling. By liaising with airlines and other product suppliers, I created itineraries in an efficient and timely manner.

Norwich, United Kingdom

I dealt with a wide range of customers with a positive and friendly attitude. I took pride in my ability to make every shopper feel valued in the store by using my initiative to provide the best customer experience. When working on the Customer Services desk, I confidently dealt with telephone enquiries.

Norwich, United Kingdom

I confidently interacted with a range of visitors, and answered questions on the spot whilst making them feel welcome. I talked to large groups of people with ease in this role during Open Days and other university events, and acted as an adaptable and effective team player when organising and running educational workshops, such as ‘ice-breakers’, for young people. I also worked as an Ambassador with the university admissions team, which involved handling telephone enquiries from prospective students.

Wells-Next-The-Sea

My proactive work ethic was important to minimise the risk of injury in the pool environment by dealing with dangers before they arose. As a trustworthy member of staff, I was responsible for the safety of the elderly, pregnant mothers, the disabled and young people. I can accurately handle cash and have excellent mental math ability. I have had experience of using a basic till and was responsible for cashing up at the end of shifts on a regular basis.

Bachelor'S Degree, Environmental Geography And International Development, 2:1

Activities and Societies: UEA Sub Aqua UEA WaterAid Env Soc Dev Soc

Education record