Leanne Lund, Mba Email & Phone Number

Vancouver, British Columbia, Canada

Remote

In this director role, I championed a data-driven approach to inform marketing channel prioritization, B2B/B2C demand generation plans and sales direction that aligned with growth objectives in the Canadian market. I also fueled growth through digital product partnerships in the US.Strategic Market Growth: I led market research that informed omni-channel.

Remote

In this director role, I spearheaded a strategic ecommerce initiative and secured innovative partnerships, creating a new revenue channel. I hired a team of 4 marketing professionals in 5 months, focused on pioneering new growth channels and expanding global ecommerce capabilities. E-commerce Launch: I orchestrated the planning and successful launch of a.

During a pivotal transition period, I was entrusted with the leadership of a revitalized B2C strategy across the Americas for a brand poised to capture a $30 million e-commerce market opportunity. In this Director role, I guided a diverse team of six professionals spanning the US, Canada, and Mexico, fostering a collaborative environment that was pivotal.

Vancouver, Canada Area

In this multi-faceted role, I spearheaded both upstream product optimization and downstream marketing strategies for a B2B SaaS product, alongside the expansion of B2C digital channels in the North American market. My leadership was pivotal in collaborating with both internal teams and external stakeholders, ensuring the seamless management of the product.

Burnaby, BC

In this role, I spearheaded the go-to-market strategy and commercialization for an innovative SaaS product tailored for the healthcare industry. My strategic vision was centered on not just introducing a new product but transforming how digital health solutions are perceived and adopted across Canada. I led the evaluation of new business models, novel.

As an interim leader covering a maternity leave, I was tasked with a crucial role in aligning the OneTouch North America marketing strategies for both consumer and healthcare professional segments with the executive leadership’s vision. My responsibilities extended beyond strategic oversight to include meticulous management of demand generation plans and.

Vancouver, Canada Area

• Promoted to lead a team of marketers responsible for Brand, Paid Media and CRM strategy and streamline execution for the OneTouch brand and product launch processes in North America. *Established NA launch strategy and.
• Led brand & media planning activities for NA region; cross-channel coordination of plans; development & implementation of marketing plans for consumer/digital channel (paid media, social media, CRM)
• Responsible for media mix and BME optimization supporting local business priorities;
• Set CRM strategy and plans for US & CA (web and email) and championed backend standardization that included both markets migrating to global database (SFDC) and web (Canvas) platforms
• Led local activation of global programs, ensuring ongoing awareness and alignment of local stakeholders
• Managed team of 5; focus on driving efficient resource allocation and knowledge sharing Show less

• Promoted to evolve the OneTouch brand strategy and develop a unifying global brand for the Johnson & Johnson Diabetes Care Franchise portfolio.
• Led the global Johnson & Johnson Diabetes Solutions corporate identity rebranding: included gathering stakeholder input, development of style guide and roll out to stakeholders across the four J&J diabetes companies.
• Led team responsible for OneTouch brand strategy development: global category audit, ethnographic research, brand architecture… Show more Promoted to evolve the OneTouch brand strategy and develop a unifying global.
• Led team responsible for OneTouch brand strategy development: global category audit, ethnographic research, brand architecture development, new packaging design and brand campaign creation.Additional accomplishments.
• Led a team of global & regional marketers to establish the global brand idea and create integration plans for new product launches & regional marketing programs
• Consulted on branding, positioning and messaging for multiple products including devices and software

• In this role, I was responsible for leading new product initiatives with expanded responsibility and leading commercial launch teams for the Canadian diabetes business.
• Led a cross-functional Canadian commercial team through launch strategy development & commercial planning for the launch of four new blood glucose monitoring devices and a new diabetes management software platform.
• Led development of Canadian portfolio architecture, product positioning, pricing research &… Show more In this role, I was responsible for leading new product initiatives with expanded responsibility and leading.
• Led development of Canadian portfolio architecture, product positioning, pricing research & packaging.
• Country point person working with global core team on all launches
• Responsible for performance planning and evaluation of 3 direct reports. Show less

Master Of Business Administration (Mba), Consulting & Strategic Management

Certification, Human Resources Management And Services

Ba, Communications & Kinesiology

Activities and Societies: Varsity Softball Team, NAIA Championship '99