I'm currently Business Development Lead at CHOMP - an award-winning app that's on a mission to fight food waste and create a more sustainable food ecosystem in Hong Kong. I'm eager to connect with F&B businesses of all kinds and help identify ways in which CHOMP can support with meeting your sustainability goals whilst connecting you with a community of savvy eco-conscious consumers. I'm also responsible for driving CHOMP's marketing strategy.Previously, I was a Senior Manager at Sinclair, an integrated communications agency based in Hong Kong, with reach across Asia Pacific. I managed a number of accounts spanning both B2C and B2B, including Marriott International Luxury Brands, Shangri-La Hong Kong, Havaianas, OATSIDE oat milk, K11 ARTUS (part of New World Development) and Sino Group (property sector). I was also responsible for Sinclair's awards strategy and entry development.Before moving to Hong Kong in July 2018, I held the position of Press Officer at IKEA UK & Ireland for over two years, specialising in consumer PR. Prior to joining the in-house team at IKEA, I was an Account Executive at London-based PR agency Hope&Glory working on brands in a variety of sectors, including Virgin Active, O2, IKEA, Heathrow Airport and BEAR Nibbles. With both agency and in-house experience, I bring a holistic approach to building effective communications strategies for my clients - strategies that are based on delivering real business results and powerful brand messaging. In 2013 I graduated from Loughborough University with a 2:1 in BSc International Business. Part of the four-year course included a placement year where I worked as a PR Intern for TUI UK & Ireland.