Leanne Mullineux Email & Phone Number

Hong Kong

Hong Kong Sar

Hong Kong Sar

I am currently specialising in F&B and hospitality, collaborating with esteemed brands to craft strategies that are centred on building their businesses. I work with my clients to not only uphold their coveted positions as industry leaders but also to captivate fresh audiences and foster loyalty among existing clientele.

Hong Kong Sar

In my role as Senior Manager, I lead a number of client accounts within the agency, spanning both corporate and consumer brands with B2B and B2C remits. Through integrated communications strategies, I help brands build reputation, grow their audience, launch their businesses, enter new markets, change opinion and inspire action. I support the agency with new business development by generating proposals and pitching for potential clients. I am also responsible for Sinclair's awards strategy - in this role, I manage the agency award budget, identify industry awards to enter spanning agency, people, and campaigns, and craft the entry documents and presentations.

Hong Kong

Press Officer for IKEA UK & Ireland.My role is to manage the IKEA press office, with a particular focus on IKEA products and ranges/collections. I am responsible for launching new vitality collections to the media in a creative way; proactively pitching products, designers, product-stories and spokespeople to the media; dealing with reactive press enquiries; organising interviews and briefing spokespeople; press release and statement writing; identify press trip opportunities and host journalists. I am also manage events including collection launches and seasonal trend events. To compliment launches and events I also produce media materials and look-books.Working within the wider communications function means I also support help the corporate PR team with expansion, crisis issues, sustainability messaging and CSR issues. I also support the internal comms team by making sure employees are aware of and understand what we are sharing with the press.

Hope & Glory is a fast-paced, award-winning, creative PR agency.Over the past two years I have worked on brands including Virgin Active, IKEA, O2, O2 Think Big, Wiggle Honda, Honda, BEAR Nibbles, Urban Fruit, Heathrow Airport and Meantime Brewing.The broad range of clients I have worked with means I have an understanding of media titles across a whole host of sectors, and have built strong media-relationships in areas including; Consumer Lifestyle (male and female), News, Business, Health & Fitness, Travel, Tech, Food, Homes & Interiors, Charity and Sustainability.Whilst working at Hope & Glory I have been involved in a number of campaigns and events, most notably; IKEA Bed & Breakfast Cafe (May 2015), the launch of IKEA Veggie Balls (June 2015), IKEA's Soft Toys For Education Campaign (2013, 2014), IKEA's Christmas in July event (July 2014); Virgin Active Commuter Calories (Jan 2014), Butt Clench Pants (April 2014), Virgin Active's partnership with Tough Mudder (2015) and variety of new class launches throughout 2014 and 2015 including ZUU, NOVA, Burn 360, Fitness 5 and Mudder Maker; launch of Wiggle Honda's Pro-Cycling Team (2014); Meantime Brewing's 'Beer Box' and Urban Hop Garden (both 2014); O2 Eureka Gallery (Jan 2015) and O2 Haunted House (Oct 2014).My responsibilities included press release writing, event organisation and hosting, selling-in and pitching to media, handling of reactive media enquiries, brainstorming of creative ideas, building relationships with the media and other stakeholders.

Loughborough

Responsibilities:- Manage, organise and co-ordinate dancers to perform at the Students Union (one of the largest venues in the East Midlands, with the capacity for 3000 people)- Be enthusiastic, confident, communicate well and be motivational towards the other team membersSkills:- Leadership- Time Management- Teamwork and Communication- Budgeting

During my industrial placement with TUI UK, I was working within a fast-paced and dynamic business environment, being involved with both team-based and individual assignments. The wide range of responsibilities I held and the professional training I received has contributed and strengthened my skill-set, allowing me to successfully progress my career within a Public Relations function.Responsibilities: - Writing press releases & reactive press statements- Organisation of press trips including hotels, flights, and excursions- Handling daily press enquiries encompassing information, comment and image sourcing- Assisting with the organisation of media events & launches such as Platinum Cruises & Dreamliner 787Training:- PRCA Good Media Relations Course- PRCA Strategic PR Planning Course- TUI Crisis Communications- TUI Press Writing Course- Gorkana and Durrants Systems TrainingSkills:- Media Relations- Event Management- Crisis Management- Reputation Management

Worked at events for Schell Petrol, Mantis Cars, and festivals

Sales assistant, till work, and stock-taking

International Business, Marketing, Management, Accounting, Economics, Sociology, Organisational Behaviour, Data Analysis

Activities and Societies: Dance Society, Drama Society

A-Level And As-Level, Psychology, English Literature, Business Studies, And Classics, A, A, B, C

Activities and Societies: Dance clubs