Leanne Tan Email & Phone Number

Singapore

Singapore

Web Development and Helpdesk Support• Generated US$ 1 million in online donations within 3 months of launching TWR’s new global website (twr.org) containing segmented user journeys, developed and maintained in consultation with internal and external stakeholders• Developed product expertise in a new content management system (CMS), becoming 1 of only 2 CMS experts across the organization responsible for site building and advanced troubleshooting • Independently and collaboratively triaged, resolved and escalated 300+ web support tickets, reducing issue resolution time by 20%• Advocated to key leaders for optimizing website functionality on behalf of users Content Development and Marketing• Gathered, analyzed and synthesized information from numerous sources to create 100+ insightful, coherent and engaging written and visual pieces across 6 print and digital channels, several of which were re-featured by external entities in the U.S. and Europe• Exercised creativity and resourcefulness in identifying credible sources of information for lesser-known topics • Conceptualized and designed 40+ ad creatives for a Meta acquisition campaign, resulting in 300 contacts being added to our database• Reviewed an average of 5 regional reports per month to uphold high information security and editorial standards• Researched and developed targeted audience personas to optimize an audience engagement strategy for a radio showEvent Planning• Coordinated across teams and time zones to plan and facilitate logistics for 17 local and regional events, including but not limited to equipment, schedules, venue preparation, presentation materials and marketing collaterals • Created questionnaires to collect feedback from event participants• Liaised with 11 national partners to identify and analyze skill needs and gaps to facilitate relevant trainingOffice Engagement• Organized and executed office-wide activities alongside the team-building committee to boost staff morale

Cary, North Carolina, United States

• Researched and wrote stories on culture, student life, and sports for The Swinging Bridge Magazine and Pulse Online• Identified and contacted subject matter experts for interviews, building trust and rapport before and during the interviews to facilitate authentic sharing• Developed thoughtful and targeted questions to clarify complex topics and enhance storytelling

Mechanicsburg, Pennsylvania

• Delivered exceptional customer service while preparing and serving 50+ food and beverage orders per shift • Trained and guided new employees to maintain high standards of service, cleanliness, and food safety

• Managed the sorting and distribution of 30,000+ pieces of campus-wide mail and packages at Messiah University• Assisted customers with mailing requests, stamp purchases, and locating missing packages

Mechanicsburg, Pennsylvania

• Crafted alumni profiles and student success stories for The Bridge, Messiah University's alumni magazine• Demonstrated meticulous attention to detail while proofreading magazine layouts• Organized and compiled class notes for efficient publication

Dillsburg, Pennsylvania, United States

• Applied user-first communication strategies to draft press releases, online articles, letters and social media posts

Cary, North Carolina, United States

• Conducted in-depth research and interviews to source accurate information for 10 TWR-centric articles• Tailored interview questions to elicit specific responses from interviewees• Leveraged creative storytelling techniques to transform existing copy into compelling pieces that inspire action• Assisted with photography and multimedia production projects

Mechanicsburg, Pennsylvania

• Enhanced The Collaboratory's visibility by contributing articles to its biannual newsletter • Simplified technical information for easy understanding• Authored a comprehensive interview guide to improve the team's overall information gathering process

• Maintained cleanliness and order in shared spaces for 20,000+ staff, students, and guests at Messiah University• Executed setups and teardowns for 100+ large- and small-scale events to ensure smooth operations

Ipoh, Malaysia

• Covered 30 stories on education, sports, tourism, lifestyle, culture, and heritage in Ipoh• Conducted interviews with members of the Ipoh community, demonstrating strong oral communication skills and building rapport• Translated 15 news stories from Malay to English with clarity and accuracy