Leanne Cordes Email & Phone Number

New York, NY, US

New York City Metropolitan Area

Focused on the development of customer marketing strategies for clients to drive long term value and loyalty.

Responsible for setting and maintaining a strategic vision and roadmap for Retail Marketing at Humana based on enterprise needs and insights, current enterprise capabilities, business strategy and brand purpose. Partnering with stakeholders across the organization to align transformational strategies and drive implementation of modern, best-in-class.

New York City Metropolitan Area

• Consulted with various clients across healthcare, IT, finance and hospitality:
• Guiding the design and implementation of the omni-channel content marketing calendar for a large Telehealth company; ensuring continuous brand alignment and consistency across the member journey
• Maintaining an excellent standard for storytelling and brand positioning while delivering results for a company disrupting the hospitality industry
• Partnering with a company focused on customer response model development to sign new clients and deepen relationships with existing clients

Greater New York City Area

Responsible for the Global Acquisition and Customer Engagement Strategy for SPG. Led complex marketing and branding programs designed to drive customer activation, engagement and retention to drive increase of topline sales and growth. Led the development of a sophisticated customer segmentation program with the acheived objective of delivering the right.

Greater New York City Area

Managed the co-branded credit cards with American Express in the US, Canada and United Kingdom. Responsibilities include: card acquisition, loyalty, and engagement initiatives. Worked across all divisions in coordinating both internal and external partners, ensuring that each initiative achieves specified goals and meets the company's financial expectations.

Greater New York City Area

I was responsible executing a variety of global initiatives with the goal of acquiring new members, increasing room night demand, and driving long term loyalty among our best members through recognition efforts and best in class communications.

Responsible for all branding and communications for TrueBlue, JetBlue’s Loyalty Program. Managed the multi-channel communication strategy for the relaunch of new members benefits in 2009; followed by a multimillion dollar advertising campaign. Designed robust marketing strategies and execution tactics to recognize high value members. Created a member event.

Bridgehampton And New York City, New York

Bridgehampton Tennis and Surf Club serves as an exclusive summer getaway for families in the heart of the Hamptons. As the Club Manager I was responsible for Membership Sales, Private Event Planning and Sales, along with all the programming and scheduling throughout the season.

Ba, Marketing And Communications

Activities and Societies: Member of Women's Soccer Team 2000-2003 Student Athlete Mentor 2000-2003

International Business