Leanne Taylor Email & Phone Number

Remote

Remote

Eagleville, Pennsylvania, United States

• Wrote copy for all new product launches including landing pages, organic social media, paid Facebook and Google campaigns, email blasts, communications and press releases.• Created content for all social channels including day-to-day management of the digital agency that executes all.• Owned the packaging development process across 8 product platforms including packaging materials, tray designs and artwork creation with out-of-house designer.• Launched 10 new products at industry-leading trade show through 45+ press meetings with writers, editors, publishers and influencers.

Malvern, Pa

• Wrote unique search engine optimized copy for facility pages using keyword research.• Developed content for multimedia campaigns across various touchpoints including print advertisements, social media, video commercials and radio spots.• Managed and executed local multichannel marketing campaigns including print and digital advertising, social media, and events. • Collaborated cross-functionally to define, manage and implement new internal marketing objectives.

• Managed launch campaigns across all touchpoints including messaging decks, print and digital ads, social media, email blasts and web content for 40 platforms across 20+ countries; developing creative concepts and direction to both in and out-of-house creatives, including graphic designers, photographers and videographers.• Collaborated cross-functionally to define product positioning, naming, features, lexicon and messaging for new platforms and their launch-to-market strategies.• Planned and forecasted all international and domestic lifestyle, product and in-use photo and video shoots for car seats and pack and plays including location and vehicle scouting, casting of 10-50 models per shoot, shot list development, art direction, photo selection and budget ownership. • Owned packaging artwork development and upkeep for car seats and pack and plays. • Developed copy and content across a 100+ page brochure created for the leading international annual trade show, all within an aggressive 3-month turnaround time.

Morgantown, Pennsylvania

• Directed the creation of 150+ integrated marketing campaigns and brand strategies for 65 product platforms across 20+ countries annually.• Owned wardrobe styling and prop curation for 40+ international and domestic lifestyle, product and in-use photo and video shoots annually with 10-50 models per shoot.• Managed the global and 20+ regional WordPress websites including content creation and uploading within the CMS, technical support and assisting in site re-designs.• Supported the development, launch and maintenance of a mobile website and two microsites across 20+ countries, resulting in a 42% increase in users and 64% increase in page views for global.• Facilitated the launch of 12 new platforms across 20+ countries annually through copyediting, proofing and reviewing the visual content of messaging decks, print and digital ads, social media and web content.• Served as a key contributor to the team by supporting the creation of all assets, helping improve efficiency, organization and overall timelines and output.• Assisted with the coordination and preparation of the annual international trade show materials, including show attendance and participation.

Royersford, Pa

• Assisted in re-design, content creation and upkeep of WordPress website and blog.• Developed promotional photo shoot catalogs from inception to execution.• Improved efficiency through the creation of customer communication templates. • Managed social media content creation and scheduling.

• Assisted customers with product selection and queries• Greeted customers and determined their needs and wants• Operated cash register as and when necessary• Managed shelf stocking and pricing activities

• Recognized and responded effectively in emergencies• Enforced all facility policies, rules, and regulations• Inspected facility daily and reported any unsafe conditions or equipment to my supervisor• Completed records and reports of chemicals and attendance