Leanne Smith Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Planning and delivery of multiple events throughout the calendar year, including the largest B2B industry focussed event in the UK. In the first three months of this role, I was able to increase exhibition revenue by over 60% by building better relationships with previous clients, simplifying booking processes and through targeted marketing. Most recently, I have managed our virtual events portfolio for conferences, meetings and development courses, utilising platforms such as Zoom & Whova. Responsibilities:Event Management• Event strategy planning including budget management• Venue sourcing, and vendor tender and negotiations• Exhibition conception through to implementation including creative designs and logistics• Ownership of both pre-event and onsite event operations• Point of contact for sponsors, exhibitors, and external suppliers throughout the event timeline• Fulfilment of all agreed sponsor/exhibitor deliverables• Management of concurrent events• Working closely with PESGB membership and communication teams to achieve event targets• Health, Safety and Risk Assessments• Virtual event planning and implementation, including training programmes, conferences and social eventsMarketing• Design and delivery of event concepts and themes• Creation of event marketing content for raised event awareness and attendee interest• Targeted communications through direct mailing, print and social media platforms• Use of CMS software as part of communications strategy• Ongoing monitoring of marketing analyticsBusiness Development• Design of innovative sponsorship opportunities for each event• Sales of exhibition stands and sponsorship for each event (c.£450,000.00 for largest event)• Identification and communication with potential stakeholders• Networking at relevant industry events (Exhibiting/Attending)• Diversification of member event offering; virtual events, training and networking opportunities

Annual delivery of a c.3, 000 delegate international conference and exhibition held around the UK. Responsibilities:Conference and Exhibition Management• Principal contractor research and tender liaison• Pre-event design and planning of exhibition floor plans, key builds including registration desk, and feature areas as required for the event• Design of exhibition manual and interactive booking forms• Key contact with event venue team, caterers, logistics support and security• Key liaison with sponsors, exhibitors and suppliers• Fulfilment of all agreed sponsor benefits and exhibitor requirements• Onsite supervision of conference/exhibition key builds• Onsite health and safety supervision including during CDM phases• Onsite point of contact for all exhibitors, sponsors and suppliers• Supporting the academic conference teamMarketing• Design and phase planning of event website (Adobe Dreamweaver & Creative Suite)• Concept and design of event branding• Event marketing planning and design, through print and social media channels• Event app provider research and tender liaison• Event app conception and delivery including working with the CMS• Design of onsite graphics and key messages• Sourcing print suppliersBusiness Generation• Design of annual sponsorship packages in line with company budgets• Research of potential, industry relevant exhibitors and sponsors• Negotiation and sales of exhibition stands, sponsorship and advertising packages (c.£250,000.000)

Accountable for day to day management of a growing portfolio of rental properties and newly acquired 70-bedroom hotel. Responsibilities: • Operational management across all sites • Streamlining of all hotel processes • Instrumental in new reservation system install and training • Key contact for all supplier accounts • Financial auditing

Margate

Charged with managing all aspects of the boutique hotel, two rosette awarded restaurant, bar, function space and ice-cream subsidiary; reporting directly to the hotel owner and director. Responsibilities (along with those listed below in Events and Marketing Manager Role): • Operational lead across all hotel departments• Supporting HR and H&S policies/procedures for the site • Negotiation of supplier accounts • Budget management • Marketing, communication and promotion across all media platforms • Design and delivery of key calendar events • Project management of website upgrade and off-site mobile food outlet

Margate

Delivery of a variety of corporate and private events. Tasked with increasing event revenue and improving brand awareness. Responsibilities: • Overseeing multiple client accounts from initial quotation through to completion • On-site event management• Communication across all departments • Working to annual budgets • Organisation of venue promotion across relevant platforms • Exhibiting at relevant shows/event• Improving community involvement and working with local attractions

Canterbury, United Kingdom

Canterbury, United Kingdom

Responsibilities included: • Internal and external event management, including graduations, training days, summer conferences and weddings• Sales and negotiation of conference, meetings and events packages • Liaison between facilities teams, including caterers, housekeeping and logistics providers• Organisation of international summer groups including 1000+ bedrooms lettings • Financial accounting under university guidelines • Conducting informative talks with event management students

Canterbury, United Kingdom

Canterbury, United Kingdom

Bachelor Of Science - Bs Honours, Business Studies And Marketing, 1St Class Degree

Activities and Societies: Netball Team Member, 4th Team Captain

Gcse

9 GCSEs at A*- B grade including: English Literature - A* | English Language - B Maths - A Science - Double Award - B/B