Leann Kispert Email & Phone Number

Greater Minneapolis-St. Paul Area

Responsible for planning, development, and implementation of all of MEDA’s marketing strategies, both external and internal, to secure brand and market positioning.• Responsible for creating, implementing, and measuring of: o an overall branding strategy, o comprehensive, integrated marketing campaigns to raise awareness and increase engagement with MEDA, o a holistic content strategy including stakeholder communications, public relations and website.• Develop audience segments, conduct market research and competitive analysis.• Hire and manage an integrated MarComm team that supports cross-functional initiatives throughout MEDA.• Collaborate with leadership to develop priorities, strategies, annual work plans and budgets.

Greater Minneapolis-St. Paul Area

Responsible for all aspects of marketing Minnesota's unique travel opportunities to target audiences throughout the U.S. and select Canadian markets. • Manager of cross-functional internal team and agency partners to develop, execute, and evaluate complex marketing campaigns. • Led brand communications and content strategy across various platforms including PR, social media, and influencers. • Managed research functions, including market analysis, marketing performance, and audience segmentation.• Oversaw implementation of marketing partnerships with media outlets, public and private organizations, sports teams, and signature events. • Built and led high-performing marketing team.• Ownership of allocation and management of division budgets. • Member of senior management, collaborating with executive leaders to align marketing strategies with business goals and contribute to agency policies, strategic direction, and program priorities.

Greater Minneapolis-St. Paul Area

• Account management for numerous political campaigns, public affairs organizations, causes, and State of Minnesota agencies. • Account supervisor for CPG client Malt-O-Meal. Directed advertising for trade & consumer audiences, cold cereal and oatmeal products, new product launches, in-store promotions, & packaging redesign, attaining market share gains against competitors.• Directed branding initiatives, strategic planning, creative development, production, media planning and legal details for all advertising.• Managed public relations, including media relations, special events, press conferences, etc. • Participated on the new business development team for the agency.• Oversaw vendor relationships, client budgets, project estimates, and billing details.

Greater Minneapolis-St. Paul Area

Sole communication strategist responsible for: • Media relations and marketing of education programs, municipal affairs, membership, and chapter development. • Event planning, including annual meeting, golf tournament, and annual awards program - increasing revenue generated from sponsorships, entry fees & banquet attendance year-over-year.• Engagement and activities for multiple volunteer committees.

Master Of Arts (M.A.), Mass Communication/Media Studies

Bachelor Of Arts (B.A.), Communication, General