Leann Kispert Email & Phone Number

Greater Minneapolis-St. Paul Area

• Responsible for planning, development, and implementation of all of MEDA’s marketing strategies, both external and internal, to secure brand and market positioning.
• Responsible for creating, implementing, and measuring of: o an overall branding strategy, o comprehensive, integrated marketing campaigns to raise awareness and increase engagement with MEDA, o a holistic content.
• Develop audience segments, conduct market research and competitive analysis.
• Hire and manage an integrated MarComm team that supports cross-functional initiatives throughout MEDA.
• Collaborate with leadership to develop priorities, strategies, annual work plans and budgets.

Greater Minneapolis-St. Paul Area

• Responsible for all aspects of marketing Minnesota's unique travel opportunities to target audiences throughout the U.S. and select Canadian markets.
• Manager of cross-functional internal team and agency partners to develop, execute, and evaluate complex marketing campaigns.
• Led brand communications and content strategy across various platforms including PR, social media, and influencers.
• Managed research functions, including market analysis, marketing performance, and audience segmentation.
• Oversaw implementation of marketing partnerships with media outlets, public and private organizations, sports teams, and signature events.
• Built and led high-performing marketing team.

Greater Minneapolis-St. Paul Area

• Account management for numerous political campaigns, public affairs organizations, causes, and State of Minnesota agencies.
• Account supervisor for CPG client Malt-O-Meal. Directed advertising for trade & consumer audiences, cold cereal and oatmeal products, new product launches, in-store promotions, & packaging redesign, attaining market.
• Directed branding initiatives, strategic planning, creative development, production, media planning and legal details for all advertising.
• Managed public relations, including media relations, special events, press conferences, etc.
• Participated on the new business development team for the agency.
• Oversaw vendor relationships, client budgets, project estimates, and billing details.

Greater Minneapolis-St. Paul Area

• Sole communication strategist responsible for:
• Media relations and marketing of education programs, municipal affairs, membership, and chapter development.
• Event planning, including annual meeting, golf tournament, and annual awards program - increasing revenue generated from sponsorships, entry fees & banquet attendance year-over-year.
• Engagement and activities for multiple volunteer committees.

Master Of Arts (M.A.), Mass Communication/Media Studies

Bachelor Of Arts (B.A.), Communication, General