Leao Carvalho Email & Phone Number

Cary, Nc, Us

Cary, Nc, Us

Responsible for all of Epic Games' publishing efforts in Brazil and Latin America

Los Angeles, Ca, Us

• Pioneer unique, player-centric integrated marketing and product development strategies that extend the IP of Riot Games’ League of Legends across entertainment categories including animation, music, film/TV, comics, novels, board games, and more, successfully reinvigorating the brand among its multi-million global player base • Lead team in developing interactive marketing campaigns from ideation through execution across social, digital, web, and experiential events, achieving millions in engagements, while increasing user retention and acquisition YOY• Devise targeted go-to-market strategies, pricing, and channel/distribution plans for 40+ new branded products a year • Advocate for the development of a more robust data tracking and KPI system, pitching and winning approval from key stakeholders to implement the first-ever dashboard that will translate fandom into tangible business metrics • Collaborate closely with global teams to set and optimize big-picture strategies with tailored local executions • Manage annual campaign budget, efficiently allocating resources and cutting costs where possible to achieve targets KEY ACHIEVEMENTS: • Streamlined, refined, and focused company’s approach to product development, producing a more strategic, consumer-driven methodology that has resulted in stronger products, market positioning, and brand messaging • Launched first-ever board game that targeted existing players within board gaming communities, exceeding sales expectations and earning recognition from multiple industry outlets• Ideated story concept and oversaw execution of campaign that promoted a previously underperforming fictional territory, resulting in a 50% increase in brand affinity and transforming region into top 5 location post-campaign

Los Angeles, Ca, Us

• Leveraged consumer data and in-depth knowledge of LATAM and Brazil consumer behavior to deliver cutting-edge experiential campaigns that resonated with audiences and championed double-digit growth in both territories • Developed large-scale marketing activation and event in LATAM region during the 2014 World Cup that powerfully integrated gaming and sports cultures, becoming a best practice and similar activation each year due to success • Instilled Riot’s collaborative culture with cross-functional teams across Brazil and LATAM, empowering team members to contribute innovative ideas while providing opportunities for continued personal and professional growth• Responsible for driving several efforts from strategy to execution, including Player Behavior Initiatives, Business Analytics, Growth and Acquisition, Merchandise, etc.

Los Angeles, Ca, Us

• Launched and scaled Brazil location, establishing sustainable and optimized operations and strategic positioning that paved the way for rapid and steady growth, enabling the region to become a key player in the gaming world • Selected to lead entire business unit, overseeing seven Senior Managers and 50 staff as Interim Country Manager, with responsibility for setting and owning P&L, recruiting, and hiring

Los Angeles, Ca, Us

Created sophisticated prediction model that accurately estimated box office sales at independent film financing firm, which earned significant industry praise and is still used today

New York City, Ny, Us

Evaluated marketplace trends to identify new, opportunistic strategic partnerships for NBCUniversal

New York, Ny, Us

Planned, outlined, and presented strategy allowing Sony to expand existing IP and music catalog

Rio De Janeiro, Rio De Janeiro, Br

Managed commercial break prices at renowned TV network in Brazil, developing comprehensive data and prediction model that optimized advertisement pricing and enabled Sales teams to improve negotiations with high-profile clients LEADERSHIP: Won Best Practices Award two years in a row for innovative ideas on how to improve the business

Br

Developed strategic corporate projects, e.g. planning of corporate HR policyAssisted on budget and goals preparation Coordinated development of performance indicatorsPresented strategic studies, e.g. Wage Study, Bonus Study to directorsHighlight: Participated in two main HR projects: Climate Survey Project and Performance Analysis

São Paulo, Sp, Br

Produced and organized recreational events for the children Created "Marketing Manual" with actions to protect and enhance the ONG brandNegotiated with companies on supplies, transportation, catering, and sponsoring companies

Mba, Business

Digital Marketing Nanodegree, Digital Marketing

Full Stack Web Development Certification, Computer Software Engineering

B.A., Business Administration, Public Administration