Andrew Lebedev Email & Phone Number

Барселона, Каталония, Испания

Pladform (merged with Rutube in 2016)Head of distributionBuilt a process for attracting distributors of video players and ad codes, which allowed to meet the plan for the amount of advertising inventory and money by 110-120% every year.- Created a new strategy for working with partners and implemented a CRM with a funnel for attracting distributors (Wrike).- Financial reporting to affiliates on a monthly basis- Regular Custdev with partners, subsequent generation of tasks for development department and control of their implementation- Annual planning of advertising inventory and revenue for the company, coordination with advertisers and subsequent control of plan implementationRutubeDirector of Partnerships (from 2019)Set up a process to engage content rights holders using the AVOD model, which enabled the acquisition of over 50,000 units of licensed videos without a budget. Launch Rutube.Distribution product from scratch in 2022 (following full closure of Pladform in 2019)

Built and maintained C-Level relationships with publishers (app developers) and advertisers through many various engagement methods. Successfully implemented solutions, quickly resolved issues, and discovered new business opportunities (mobile, video, display).- Created publisher acquisition strategy and roadmaps with long/short-term goals;- Attracted and managed integration process of programmatic partners on both demand and supply side;- Established business relationships with ad agencies and direct advertisers;- Developed marketing strategy and materials, highlighting competitive advantages and value proposition for publishers. Analysed and tested different treatments and channels (Adwords, Facebook, forums);- Trained existing staff (3), hired additional business development executives and managed staff to increase productivity and effectiveness.

Managed programmatic buying team (6) and successfully lowered cost of traffic by 30%.- Created and coordinated programmatic buying strategy for more than 200 active campaigns using advanced targeting tactics, i.e. retargeting, look-a-like, dynamic creatives etc;- Processed briefs from the advertisers and created mediaplans based on audience segments;- Developed and implemented ad campaign reporting system using GA reports and additional business metrics;- Collaborated internally with DMP team, account and sales department to optimise business processes and maximise clients' experience;- Managed R&D functions of searching and testing new sources of traffic;- Implemented KPI system for staff.

Москва, Россия

Managed buying department team (4) for the following company products: smart-links.ru (video), admilk.ru (display) and webteaser.ru (teasers). Successfully doubled the networks’ capacity.- Created publisher acquisition strategy using weekly/monthly action plans with goals;- Collaborated internally with tech team to develop publisher web interface;- Communicated with publishers (including C-level) and attracted them to our networks;- Created and monetised new digital ad placements and programs to increase revenue of company;- Ran additional CPA campaigns and programmatic buying for company’s clients.

Managed buying and mediaplanning department. Accomplishments include helping the private marketplace ad network grow from 0 to more than 300 web-sites.- Created publisher acquisition strategy using weekly/monthly action plans with goals;- Processed briefs from the advertisers and created relevant mediaplans;- Attracted major web-sites to the platform;- Developed relationships with RTB partners to increase volume of traffic;- Collaborated internally with tech team to develop publisher web interface;- Mentored sales and account department to help drive new business and increase revenue;- Organised workshops and direct meetings for clients to introduce Rollad product;- Leading the team of 3 people.