Serve as a key functional lead in the successful implementation of a three-year grant funded initiative designed to retain, re-engage, and recruit students and families to choose Tulsa Public Schools for their child’s pre-K-12 education.• Lead the creation of and provide direct oversight to a soon-to-be six-member team comprised of two manager-level and four specialist-level positions.• Develop and implement system-wide practices and standards for customer service and engagement.• Build and sustain a broad coalition of community advocates and partners who will help to increase awareness of and participation in early childhood programming.• Serve as cross-functional lead on various projects with the Enrollment, Student and Family Support Services, Teaching and Learning, and Data and Analytics teams.• Establish and track success metrics to ensure continuous improvement and accurate grant-reporting.

Work closely with the Executive Director and team to develop and implement communications plans and policies, including website content development, newsletter, social media, outreach, branding, and design.• Manage social media channels; increase following by 145% through effective content creation and design, analytics, and community engagement.• Manage and develop all website content to ensure ease of use and proficient marketing through smart design and data-driven analytics; resulting in a 42% increase in page views.• Develop an email marketing plan by creating segmentation strategies, A/B testing of subject lines, content, and images which drove an average 35% open-rate and higher click-through rates.• Produce marketing materials including flyers, posters, videos, web banners, social media graphics, annual reports, Powerpoint presentations, reports, infographics, issue briefs; ensuring branding, messaging and language used is consistent.• Participate in SHC’s strategic thinking and planning for program directions and initiatives.

• Actively collaborate with internal and external stakeholders to launch online campaigns resulting in incremental revenue of $1.2M+ in 6 months: negotiating campaign orders, producing engaging creatives and compelling call-to-actions.• Oversee, develop, manage, troubleshoot, and grow OutriggerAgent.com, a travel agent program with over 30,000 travel agents.• Write and curate monthly e-newsletter for travel agents that garner a 30% open rate. • Oversee a portfolio of 40 local and international properties, consistently increasing brand awareness and revenue streams.• Responsible for implementing and optimizing marketing performance through trend and data analysis, SEM and display strategy• Design, manage, execute, and optimize social media advertising campaigns that generated more than $110k in revenue with an $8k spend

• Developed & optimized Twitter content that resulted in a 100% increase in engagement.• Improved client’s website ranking by 80% through successful link-building.• Pioneered a hashtag campaign that was quickly adopted company-wide.• Applications used: Hootsuite, Mozbar, Buffer, Followerwonk, Google Analytics

• Created email marketing campaigns with 48% average open-rate (vs. 20% industry average).• Developed and managed all social media channels, increasing followers from 0 to 1000+ in less than a year, with 400% higher engagement rate than local industry average.• Transformed $800 seed money into $200,000 charitable business through aggressive community outreach and marketing strategies.• Published news releases resulting in several local and regional newspaper, magazine, and television spots, along with the nationally-broadcasted Sara’s Weeknight Meals.• Awarded Queen City Forward’s 2014 Food Innovation Award, Sustain Charlotte’s 2014 Food Sustainability Award, and Charlotte’s 2015 Social Entrepreneur of the Year Award. • Applications used: Mailchimp, Adobe Illustrator, Photoshop, and InDesign

• Coordinated PR opportunities that resulted in client products being viewed by millions.• Effectively rebranded client enabling him to land major national speaking engagement.• Planned social media strategies for both the company and the company’s clients.• Acted as the face of the company when managing high-caliber and celebrity clients.

• Researched and developed blog content, news releases, and feature articles• Sorted, organized, and displayed merchandises around the showroom• Actively participated in top-tier trade show for represented brands

• MVNP – Researched and developed collaterals [competitive analysis reports, mobile users trend] for two major accounts • McNeil Wilson Communications – Drafted new releases and calendar listings, handled in-house database and Vocus, created a sitemap for client’s new website• The Ho’ike Group – Researched and developed a four-hour long tour for company’s main product• Nella Media Group – Researched and compiled leads databases, made successful pitch calls

• Responsible for overall care of Hawai’i Pacific University faculty• Provided course preparation and customer service to 500+ faculty and various staff• Maintained high level confidentiality with exams, campus key distribution, and curriculum copies• Sorted and distributed mail for 250+ mailboxes

• Authored 2 news releases that were published in several media outlets.• Produced press kits, calendar listings, handled in-house database and Vocus, and created sitemap for new client websites.• Represented company in media requests and special events.

• Responsible for the furniture showroom• Dealt with sales and customers• Input, sorted, priced, and displayed consignment/retail items• Assisted in events (Trunk Shows, Launch Party for the American Heart Association)