Leconte Lee Email & Phone Number

Remote (Based In Washington, D.C.)

Tulsa, Oklahoma, United States

• Serve as a key functional lead in the successful implementation of a three-year grant funded initiative designed to retain, re-engage, and recruit students and families to choose Tulsa Public Schools for their child’s.
• Lead the creation of and provide direct oversight to a soon-to-be six-member team comprised of two manager-level and four specialist-level positions.
• Develop and implement system-wide practices and standards for customer service and engagement.
• Build and sustain a broad coalition of community advocates and partners who will help to increase awareness of and participation in early childhood programming.
• Serve as cross-functional lead on various projects with the Enrollment, Student and Family Support Services, Teaching and Learning, and Data and Analytics teams.
• Establish and track success metrics to ensure continuous improvement and accurate grant-reporting.

Virtual (Based In Washington, D.C)

• Work closely with the Executive Director and team to develop and implement communications plans and policies, including website content development, newsletter, social media, outreach, branding, and design.
• Manage social media channels; increase following by 145% through effective content creation and design, analytics, and community engagement.
• Manage and develop all website content to ensure ease of use and proficient marketing through smart design and data-driven analytics; resulting in a 42% increase in page views.
• Develop an email marketing plan by creating segmentation strategies, A/B testing of subject lines, content, and images which drove an average 35% open-rate and higher click-through rates.
• Produce marketing materials including flyers, posters, videos, web banners, social media graphics, annual reports, Powerpoint presentations, reports, infographics, issue briefs; ensuring branding, messaging and.
• Participate in SHC’s strategic thinking and planning for program directions and initiatives.

Honolulu, HI

• Actively collaborate with internal and external stakeholders to launch online campaigns resulting in incremental revenue of $1.2M+ in 6 months: negotiating campaign orders, producing engaging creatives and compelling.
• Oversee, develop, manage, troubleshoot, and grow OutriggerAgent.com, a travel agent program with over 30,000 travel agents.
• Write and curate monthly e-newsletter for travel agents that garner a 30% open rate.
• Oversee a portfolio of 40 local and international properties, consistently increasing brand awareness and revenue streams.
• Responsible for implementing and optimizing marketing performance through trend and data analysis, SEM and display strategy
• Design, manage, execute, and optimize social media advertising campaigns that generated more than $110k in revenue with an $8k spend

Charlotte, North Carolina Area

• Developed & optimized Twitter content that resulted in a 100% increase in engagement.
• Improved client’s website ranking by 80% through successful link-building.
• Pioneered a hashtag campaign that was quickly adopted company-wide.
• Applications used: Hootsuite, Mozbar, Buffer, Followerwonk, Google Analytics

Charlotte, North Carolina Area

• Created email marketing campaigns with 48% average open-rate (vs. 20% industry average).
• Developed and managed all social media channels, increasing followers from 0 to 1000+ in less than a year, with 400% higher engagement rate than local industry average.
• Transformed $800 seed money into $200,000 charitable business through aggressive community outreach and marketing strategies.
• Published news releases resulting in several local and regional newspaper, magazine, and television spots, along with the nationally-broadcasted Sara’s Weeknight Meals.
• Awarded Queen City Forward’s 2014 Food Innovation Award, Sustain Charlotte’s 2014 Food Sustainability Award, and Charlotte’s 2015 Social Entrepreneur of the Year Award.
• Applications used: Mailchimp, Adobe Illustrator, Photoshop, and InDesign

Greater New York City Area

• Coordinated PR opportunities that resulted in client products being viewed by millions.
• Effectively rebranded client enabling him to land major national speaking engagement.
• Planned social media strategies for both the company and the company’s clients.
• Acted as the face of the company when managing high-caliber and celebrity clients.

Greater New York City Area

• Researched and developed blog content, news releases, and feature articles
• Sorted, organized, and displayed merchandises around the showroom
• Actively participated in top-tier trade show for represented brands

Honolulu, Hawaii

• MVNP – Researched and developed collaterals [competitive analysis reports, mobile users trend] for two major accounts
• McNeil Wilson Communications – Drafted new releases and calendar listings, handled in-house database and Vocus, created a sitemap for client’s new website
• The Ho’ike Group – Researched and developed a four-hour long tour for company’s main product
• Nella Media Group – Researched and compiled leads databases, made successful pitch calls

Honolulu, Hawaii

• Responsible for overall care of Hawai’i Pacific University faculty
• Provided course preparation and customer service to 500+ faculty and various staff
• Maintained high level confidentiality with exams, campus key distribution, and curriculum copies
• Sorted and distributed mail for 250+ mailboxes

Honolulu, Hawaii

• Authored 2 news releases that were published in several media outlets.
• Produced press kits, calendar listings, handled in-house database and Vocus, and created sitemap for new client websites.
• Represented company in media requests and special events.

Honolulu, Hawaii

• Responsible for the furniture showroom
• Dealt with sales and customers
• Input, sorted, priced, and displayed consignment/retail items
• Assisted in events (Trunk Shows, Launch Party for the American Heart Association)

Master Of Business Administration (M.B.A.), Marketing, 3.736

• Marketing campaign for a new brand of dirt • Experience map for IKEA • Marketing campaign for a speed dating company • Social media.

Bachelor Of Science, Advertising & Public Relations, 3.92

Activities and Societies: Malaysian Student Association• Marketing campaign for Dr. Wayne Dyer • Marketing campaign for Giovanna Goddess.

American Degree Program, Communication