Product Marketing Associate
Current- Analyzed SEMrush, IG and YouTube engagement KPI metrics to tailor product fit to newly onboarded customers- Optimized email campaign strategy highlighting key product features resulting in an 10% response rate- Developed a framework to automate lead classification on HubSpot, resulting in a 30% faster lead qualification time- Created a comprehensive playbook guide using Canva for a key platform feature, including step-by-step instructions, best practices, and practical examples, to streamline user onboarding and enhance feature adoption