- Analyzed SEMrush, IG and YouTube engagement KPI metrics to tailor product fit to newly onboarded customers- Optimized email campaign strategy highlighting key product features resulting in an 10% response rate- Developed a framework to automate lead classification on HubSpot, resulting in a 30% faster lead qualification time- Created a comprehensive playbook guide using Canva for a key platform feature, including step-by-step instructions, best practices, and practical examples, to streamline user onboarding and enhance feature adoption

Hoon Nations is an outlet for the latest car news, inspiration and banter.Performance Stats (IG):May-JuneAccounts Reached: 238,151Accounts Engaged: 23,820July-AugustAccounts Reached: 368,299Accounts Engaged: 41,150September - OctoberAccounts Reached: 276,105Accounts Engaged: 28,642November - DecemberAccounts Reached: 200,518Accounts Engaged: 23,919- Reached over 238K viewers organically with over 35.8K interactions from car enthusiasts within the first 60 days- Built highly engaged audience of over 135K average monthly viewers in first 8 months of launching car IG channel- Researched, condensed and scripted complex car news into engaging content, enhancing viewer engagement by 45%- Grew an audience from 0 to 3000 followers consistently reaching 2x-10x follower count in views (60-day period)

- Implemented targeted prospecting strategies for key personas (VPs, Directors, Marketing Managers), engaging 35 clients daily via Outreach and Salesforce, exceeding on-ramp quota expectations ranking 2nd among new hires- Conducted 30+ calls a day, providing a consultative session on video marketing to qualify leads- Collaborated with 15+ sales reps to ensure that all team members felt equipped with the information they need

- Negotiated a $300,000 contract discount with a Chinese manufacturer to produce injection molds for vehicle headlamps- Applied Excel's VLOOKUP and pivot tables to analyze Chinese supplier pricing, enabling data-driven negotiations- Specified technical design details for a new line of truck headlamps to three Chinese partners to avoid costly errors- Developed new business partnerships in China by conducting client calls and translating talks, contracts and proposals.

- Leveraged FB/IG Ads and influencers, achieving 2% CTR and sub-$2 CPC; strategically allocated $100 to influencer post, garnering 35K+ engagements and 275K reach, boosting brand awareness and audience growth- Designed website through consumer behavior analysis metrics in order to increase purchase conversions- Created humorous, informative video and meme ads to engage consumers on different social media platforms- Used keywords and video-specific targeting through Google/YouTube Ads to engage specific target market- Sourced items from China by analyzing consumer trends to be sold online through website designed by Shopify

- Devised two sets of strategies for “Archery Games” to market their services in an effective yet efficient manner- Conducted 50 surveys through Qualtrics to gather qualitative and quantitative data on consumer leisure behavior - Analyzed consumer behavior on price/activity preferences with pivot tables and Tableau to optimize target audiences

-Advised two students per week counseling on issues ranging from homesickness to stress control-Led a group of 10 students through fun and meaningful activities during orientation