Lauren Downey Email & Phone Number

Portland, Oregon Area

I create and implement paid advertising strategies to grow sales, leads, and engagement for small and medium-sized businesses. My strategies often incorporate SEO, CRO, and A/B testing tactics to reach business ROI and ROAS goals. All my strategies and testing plans are backed by data from Google Analytics, HotJar, keyword research, and other tools so that everything can be measured, analyzed, and reported in Looker Studio (Google Data Studio).I manage Google, Bing, Amazon, Apple Search Ads, Facebook, Instagram, Linkedin, Twitter, and Pinterest ads with budgets ranging from $5,000 to $70,000 a month. I find creative and thoughtful ways to grow businesses, this is why I believe in testing new bidding strategies, campaign objectives, audiences, and new advertising features offered from these platforms.I report to and collaborate with CEOs, marketing managers, business owners as well as other remote team members to ensure goals, budgets, and timelines are in sync. Software/Tools: Google Products (Ads, Analytics, GTM, Search Console, Data Studio, Google Sheets/Docs/Slides, Merchant Center, Google My Business, Youtube, & Display), Amazon Ads, Linkedin Ads, Facebook/Instagram Ads, Bing Ads, Twitter Ads, and Pinterest Ads. Project Management Tools: Trello, Teamwork, AsanaClients: Sonim Technologies, Deako Smart Lighting, Darkhorse Tech, Planar Systems, Oregon's Adventure Coast, Organise.Network, Woven Labels UK, Label Weavers, Otherworld, Schreiner's Iris Garden, Lilly Company Forklifts, WrapManager, Modern Adventure, Certified Languages International, Ma Wovens, Riverpoint Medical, BodyLove Pilates, Urban Kayaks, and MAVE NEW YORK. Learn more at www.foundmarketing.co

Portland, Oregon Area

• Set up, manage and optimize client Google Ads, Bing, Facebook/Instagram, Linkedin and other paid social accounts to reach client goals. • Analyze user data to discover new opportunities for client growth and improve paid search campaigns effectiveness. • Optimize conversion funnels, from brand awareness, consideration, and transactional phases to educate users, build brand loyalty and influence buying decisions. • Build monthly reports, A/B test landing pages using Instapage, and much more, just ask.

Portland, Oregon Area

Managed product marketing initiatives and built user advocacy to increase brand awareness, engagement, and traffic through Facebook, Instagram, Twitter, Linkedin, Tumblr. Managed our Facebook ad account to drive traffic through the conversion funnel. Researched market through customer interviews, case studies, Google Analytics, and customer surveys to gather data and insights on new and potential customers. Gathered key insights to shape product roadmap, grow our power-user community, and cultivate product recognition for user experience.

Portland, Oregon Area

Set up and managed client Adwords and Facebook accounts. Conducted thorough keyword research, and created enticing ad copy, display ads, and Adwords campaigns and ad groups. Worked with 20-40 clients with monthly budgets ranging from $500 - $10,000. Reported on clicks, CTR, impressions and overall monthly PPC performance.

Portland, Oregon Area

Worked with RV and Powersports websites by optimizing H1s, titles, meta data, and images. Built internal and external links and wrote optimized on-page content. Opened Google+ accounts and created videos to upload to client's youtube channels. Pulled data from Google Analytics, Webmaster tools, and keyword tracking services to create monthly client reports. Worked with 20 clients to create strategies to meet short and long term goals and ultimately improve website rank in Google search results.

Portland, Oregon

Track, rate, and analyze the visual quality and content accuracy of websites in French and English. Projects include examining websites, texts, videos, images and other information to improve a users web search when using Google. Fluent in French and knowledgeable of French culture, trends and media.

Portland, Oregon Area

I completed a variety of tasks as a Management Trainee; not only did I rent cars and sell coverage, but I also worked behind the scenes with insurance companies to ensure billing, claims were correct, and verified that customers were qualified to rent cars. I spent answered up to 20 calls and made 15-20 calls a day. Spoke to customers over the phone about updating charges, security deposits and answered any questions they may have. I participated in sales trainings and completed monthly roadmaps as part of our trainee program to learn more management, sales and customer service skills. We frequently hired new Management Trainees, and I have the responsibility to mentor and train them. I tracked and report total daily, monthly, and yearly revenue, rental rates, net costs and sales to evaluate branches weaknesses and strengths.

Beaverton

Worked in a bilingual French/English office importing Burgundy wine and accessories. Managed warehouse inventory, input customer wine and accessory orders in database, contacted and responded to customer concerns via phone and email, and prepared wine and accessory shipments. Responsible for receiving and shipping palettes and worked with FedEx and local distributers.

Antofagasta, Chile

Teach individuals the language skills needed to perform business interactions with international clients. Focus is improving student's language capacity through speaking, listening, writing, and reading.

Foix, France

Work closely with English teachers and students age 14 to 22. Responsible for classes up to 15 students. Teaching high school students English with a multitude of activities including reviewing articles, documents, writing, grammar, improvisation skits, story building, and speeches. Draw up lesson plans, work with a team of teachers to prepare students for final English exams.