With a love of all things digital media, from paid media to website management, from UX to CRO – I specialise primarily in PPC, however have branched out into paid social, programmatic display, SEO and website management over the years. Overall I’ve been in PPC for over a decade, with 6 years’ experience within agencies, from networks to large, medium and small independents. I've worked within the consultancy/ad tech world for the past 4 years, servicing both national and global clients across a variety of verticals, both agency and inhouse.As a Digital Director/Head of Digital, I strive to learn and adapt with a hands-on approach – the balance of both strategic and tactical implementation that allows me to be agile and intuitive with my approach to digital media and budget allocation.I believe in a people-first approach to management – focusing on bringing in top talent/rising stars whilst giving them the space to perform and grow is a must, being personable and connected with your team avoids the continuous storming cycle and allows a team to truly perform and prosper. Before digital media, I worked and trained as a trainee accountant in a UK top 25 within Business Recovery and Reconstruction (Insolvency), studying the AAT and ACCA – all of which gave a strong foundational knowledge and experience of the wider business world.
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Performance Marketing LeadPitchup.ComLondon, Gb -
Digital Marketing DirectorPrivate Therapy Clinic Apr 2019 - PresentLondon, England, United Kingdom -
Digital DirectorPercept Jan 2021 - Dec 2024London, England, United KingdomClients: Vodafone Global, Jellyfish, The BrandTech Group, Kantar, Barratt, ITV, Brand Alley, Ebiquity, Dominos, Haven Holidays, Butlins, NatWest, RBS, Paysafecard, Hotel Chocolat• Digital adtech consultancy/agency lead reporting into the CEO• Assisting the CEO in growing the company's revenue by 500% across a 4-year period • Pitching for new clients and co-creating new business proposals or SOWs with the CEO• Demonstrating a significant positive ROI to clients (our fees vs… Show more Clients: Vodafone Global, Jellyfish, The BrandTech Group, Kantar, Barratt, ITV, Brand Alley, Ebiquity, Dominos, Haven Holidays, Butlins, NatWest, RBS, Paysafecard, Hotel Chocolat• Digital adtech consultancy/agency lead reporting into the CEO• Assisting the CEO in growing the company's revenue by 500% across a 4-year period • Pitching for new clients and co-creating new business proposals or SOWs with the CEO• Demonstrating a significant positive ROI to clients (our fees vs client savings)• Auditing multi million digital spends with Vodafone (6% annual savings) and providing insights via monthly reports and QBRs across 12 markets by working alongside the global team• Rolling out our tech across a large portfolio of clients with Jellyfish, whilst implementing their best practices into our tech across Google Search, Meta and DV360• Strong focus on Google, Meta, Adform and DV360 APIs • Maintaining a digital presence on LinkedIn with weekly posts over new features/industry news• Leading and overseeing PPC and Paid Social accounts up to 6 figures per month across Google, Bing, Apple and Meta (Kantar Media)• Working with a team of 10, including 4 developers and a paid media exec Show less -
Digital Director/Head Of DigitalThe Focus Agency Group Jun 2020 - Dec 2020London, England, United KingdomClients: Gleeson Homes, Catalyst Homes, Kier Living, Home Group, Folio London, Sage Housing, Clarion Housing Group• Digital property agency lead reporting into the MD• Assisting the MD with new business strategies and client pitches• Working across PPC, Paid Social, Display Programmatic and SEO• Onboarding DV360 and SA360 with Google Partner (Acceleration)• Leading a team of 5 direct reports and 5 indirect reports • Helping to win the agency's first SEO client… Show more Clients: Gleeson Homes, Catalyst Homes, Kier Living, Home Group, Folio London, Sage Housing, Clarion Housing Group• Digital property agency lead reporting into the MD• Assisting the MD with new business strategies and client pitches• Working across PPC, Paid Social, Display Programmatic and SEO• Onboarding DV360 and SA360 with Google Partner (Acceleration)• Leading a team of 5 direct reports and 5 indirect reports • Helping to win the agency's first SEO client, Gleeson Homes, with an SEO Consultant• Rebuilding the agency's digital processes with the Data Manager across: Reporting (Datastudio), Budget pacing (Supermetrics)• Onboarding Adloox pre-bid and post-bid technologies, alongside DV360, creating an agency trade desk (DV360 & Avocet). Show less -
Ppc DirectorThe Focus Agency Group May 2020 - Jun 2020London, England, United Kingdom -
Search DirectorAltair Media London Apr 2019 - Apr 2020Clients: Crown Worldwide, Royal Academy of Arts, Barker & Stonehouse, Sage People, Kensington Mortgages, Accuity, Cadpoint, National Theatre• PPC agency lead across all clients• Onboarding new clients & assisting the company directors with new business• Winning a Global PPC pitch: Crown Worldwide “Crown” - at the 6-months, Crown saw a 48% increase in leads at 14% lower CPL YoY• Developing PPC Best Practice on Google Ads (Search & Shopping) & Bing• Onboarding Shoptimised… Show more Clients: Crown Worldwide, Royal Academy of Arts, Barker & Stonehouse, Sage People, Kensington Mortgages, Accuity, Cadpoint, National Theatre• PPC agency lead across all clients• Onboarding new clients & assisting the company directors with new business• Winning a Global PPC pitch: Crown Worldwide “Crown” - at the 6-months, Crown saw a 48% increase in leads at 14% lower CPL YoY• Developing PPC Best Practice on Google Ads (Search & Shopping) & Bing• Onboarding Shoptimised to improve agency feed optimisation and CSS partnering• Overseeing Google Grants and Grants Pro accounts: Royal Academy of Arts• Building monthly, quarterly, 6 monthly and PCA decks• Vendor Management – assisting Company's PPC software purchases• Training the PPC team (4/5 members) and delivering agency PPC training sessions. Show less -
Senior Search ManagerAltair Media London Oct 2018 - Apr 2019 -
Digital Operations Manager (Paid Media Manager)Threepipe Dec 2017 - Oct 2018London, United KingdomClients: ECB, MCC/Lords, NICCE, Bareminerals, GetFeedback, CIMA, Cornerstone• Leading a paid media team of 5 across PPC, Paid Social & Programmatic• Major client: ECB (English Cricket Board) - Running PPC, Paid Social & Programmatic across 19 individual client websites together with tracking, reporting and attribution• Use of Flashtalking ad server for multichannel attribution & trafficking of campaigns• PPC New Business Audits: Michael Page, Sweaty Betty, French Connection -
Digital Marketing ManagerPrivate Therapy Clinic May 2016 - Nov 2017London, United Kingdom• Company revenue growth by 3x in a 2 year period• Use of PPC, SEO, Content, UX, CRO• Overseeing Hubspot CRM, Email, PR (Digital magazine and print)• Leading a website migration to a new template • Building a team of 6 to automate marketing processes -
Senior Ppc AnalystForward3D Dec 2015 - May 2016Clients: MyProtein, Lookfantastic, Net-A-Porter’s The Outnet, Trend Micro, Protein Works, Moo.com, Etsy EU• Full PPC strategy and tactical automation across 30+ accounts (The Hut Group, Net-A-Poter)• Dealing with QoQ, MoM and YoY performance decks across all clients• Onboarding new clients and ensuring full account setup (Etsy, Moo.com, Protein Works)• Trend Micro: Complex B2B PPC setup, spanning across Consumer, SMB and Enterprise• Exposure to other channels such as… Show more Clients: MyProtein, Lookfantastic, Net-A-Porter’s The Outnet, Trend Micro, Protein Works, Moo.com, Etsy EU• Full PPC strategy and tactical automation across 30+ accounts (The Hut Group, Net-A-Poter)• Dealing with QoQ, MoM and YoY performance decks across all clients• Onboarding new clients and ensuring full account setup (Etsy, Moo.com, Protein Works)• Trend Micro: Complex B2B PPC setup, spanning across Consumer, SMB and Enterprise• Exposure to other channels such as Display Programmatic, SEO, Social and Attribution• Growing account revenue YoY by client: Lookfantastic: ~50% YoY revenue growth, 18% COS, 200K+ monthly spend. MyProtein: ~30% YoY revenue growth, 14% COS, 300K+ monthly spend. Show less -
Ppc AnalystForward3D May 2014 - Dec 2015London, United KingdomWe run cutting edge digital global marketing campaigns across paid search, display, social and search engine optimisation with industry leading linguistics and technology.Our best practice implementation, approach to technology and core values have spearheaded our growth over the last 9 years. Today, we manage activity for a collection of ambitious global brands, running cross market and multilingual campaigns worldwide.With our offices in London, New York and Shanghai, as well… Show more We run cutting edge digital global marketing campaigns across paid search, display, social and search engine optimisation with industry leading linguistics and technology.Our best practice implementation, approach to technology and core values have spearheaded our growth over the last 9 years. Today, we manage activity for a collection of ambitious global brands, running cross market and multilingual campaigns worldwide.With our offices in London, New York and Shanghai, as well as our in-house localisation service Locaria, we have the perfect platform to reach any audience. Show less -
Search Marketing AnalystArena Nov 2013 - Apr 2014• Daily pacing of budgets together with budget & keyword optimisations.• Building out, uploading and trafficking BAU & tactical campaigns.• Assisting with forecasts for new campaigns to be reviewed by a PPC manager.• Owning PPC strategy on smaller clients.• Assisting with the preparation of client MoM & QoQ presentations together with presenting a section of the presentation.• Restructuring accounts based on PPC Best Practice.• Generating ad-hoc, daily, weekly and… Show more • Daily pacing of budgets together with budget & keyword optimisations.• Building out, uploading and trafficking BAU & tactical campaigns.• Assisting with forecasts for new campaigns to be reviewed by a PPC manager.• Owning PPC strategy on smaller clients.• Assisting with the preparation of client MoM & QoQ presentations together with presenting a section of the presentation.• Restructuring accounts based on PPC Best Practice.• Generating ad-hoc, daily, weekly and monthly reports on the performance of campaigns.• Working with Google Grant accounts.• Experience with Google Adwords, Marin, Kenshoo, & Doubleclick. • Exposure and training with Adgooroo & Adthena. Show less -
Digital Marketing InternCagecity Limited Sep 2013 - Nov 2013London, United Kingdom• Setting up and running PPC Search and Display campaigns.• Setting up onsite SEO meta tags and descriptions.• Managing improvements to website usability.• Building & shaping websites marketing funnel through PPC, SEO, Display & Email.• Taking website content and building them into keyword rich articles for offsite positioning. -
Brand Ambassador - Direct MarketingPurity Aug 2010 - Aug 2013London, United Kingdom• Creating brand awareness and eliciting a direct response through face to face marketing.• Marketing products and creating product interest.• Lead generation - generating 20+ executive leads per event day in B2B environments.• Engaging users through demonstrations (Samsung Galaxy SIII).• Ensuring campaigns run smoothly.• Maintaining a passion for technology and smartphones/applications. -
Junior Insolvency Adminstrator (Acca Trainee)Hw Fisher & Company Aug 2006 - Aug 2010London, United Kingdom• Managing a small caseload of business recovery client cases and assisting senior staff on larger cases.• Taking instructions from a partner, principal or senior manager to undertake the formalities of commencing a new case.• Maintaining office based skills such as report writing, project management, client meeting involvement and telephone communication.• Use of SAGE and Microsoft Office packages.• Data management – case files and IPS records.• Part ACCA (9 out of 14) and… Show more • Managing a small caseload of business recovery client cases and assisting senior staff on larger cases.• Taking instructions from a partner, principal or senior manager to undertake the formalities of commencing a new case.• Maintaining office based skills such as report writing, project management, client meeting involvement and telephone communication.• Use of SAGE and Microsoft Office packages.• Data management – case files and IPS records.• Part ACCA (9 out of 14) and MAAT qualified. Show less
Lee M. Education Details
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Acca (9 Of 14) (Kaplan)
Frequently Asked Questions about Lee M.
What company does Lee M. work for?
Lee M. works for Pitchup.com
What is Lee M.'s role at the current company?
Lee M.'s current role is Performance Marketing Lead.
What schools did Lee M. attend?
Lee M. attended London Metropolitan University, Acca (9 Of 14) (Kaplan).
Who are Lee M.'s colleagues?
Lee M.'s colleagues are Gillian Hare, Jules Pgnz, Joseph Sandonato, Gabriela Heaton, Carolina Fernández, Julie Danjou, Ariane Desnoyers.
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