Ming Hui Lee Email & Phone Number

Singapore

Singapore Digital Office Driving our Government’s initiatives to accelerate digital adoption in our community by mobilising a whole-of-nation movement for Singapore’s digitalization. This is achieved through 3 programs. Seniors go Digital, Hawkers go Digital and Heartlands go Digital. Responsibilities:Digital Systems (CRM & Productivity Tools)- Product Owner for Inhouse CRM tool for outreach engagement- Overall in charge of business and system technical requirements, working with inhouse IT department and external software development team- In charge of rolling out various productivity tools like Salesforce CRM, Tableau, Slack, Workato- Part of Data Migration team that migrated system data from Microsoft Dynamics to Salesforce- Setup division requirements, workflow and system settings for the launch of SalesforceData Analytics - Part of data collection and analytics team, working on more than 1 mil data points- Combine ground operational knowledge to raw data to extract potential data analysis for better strategic planning and resource utilisationOperations Strategic Planning- Provides structure approach to major programs and campaigns planning- Conducts quick turnaround data churning to measure campaign effectiveness and propose recommendations

Singapore

- Oversaw operations and strategy across Moovaz's various departments like Sales, Ops, Payments and Product- Executed full business operational workflow for new product launch in 2020- Implemented suitable software tools like Hubspot, Airtable & Xero and automations via Zapier for optimized running of daily business- Develop offshore sales and ops team in Philippines and India- Spearheaded business development expansion into India, UK, Australia & N. America to close over 100+ partnerships during pandemic period

Singapore

- Oversee business operations flow and customer experience- Identify business process gaps and low performing segments- Brainstorm and implement Business Process Optimisation protocols and procedures- Hands-on automation building for internal flows and customer experience- Structuring and building a foundation for company's overall customer experience- Created playbook for sales and ops process flows - Defined customer experience journey and customer engagement playbook

Singapore

- Oversaw company product build with external agency and internal stakeholders- Facilitate product roadmap and prioritisation process that aligns with business objectives- Conducted UI/UX product brainstorming and conceptualization- Oversaw product roadmap and implementation phase- Acted as effective bridge between ground feedback and product development - Worked with local and offshore engineers for product development

Singapore

- Led digital growth marketing team in strategy and execution- Structured and built foundation for company's initial marketing efforts online- Built retargeting audience database - Built SEO keywords database - Revamped company website- Embarked on back-linking strategies and online content partnerships- Led company in offline marketing events, roadshows and forums- Embarked on PR outreach efforts in Singapore, Hong Kong and Bali

Singapore

- Officially elected as Board of Director to the NUS Business School Alumni Association- Head of Marketing (2014) & Vice-Chairman (2015) of NUS Bizad Charity Run Organizing Committee- Led committee to attain at least 1200 participants for each edition of the NUS Bizad Charity Run- Raised more than $200,000 funds in total for NUS Bursaries and various Charity Organizations- Head of NUS BSA Communications (2016)- Head of NUS BSA Youth Development Wing (2017-2018)- Led "Student-Young Graduate-Alumni" Mentoring Program under BSA Youth Development Wing- Emceed major NUS Business School alumni events (2015 - 2017)

1557 Keppel Road

- Founded Singapore's only boutique firm specializing in academic and public policy research studies- Specialized in scientific research study methodologies, project consultation and project management- Managed projects for academic institutions and professors at NUS, NTU and SMU- Serviced government & non-profit sector business like NEA, NTUC Trade Union & SG Children Society- Covered academic research scopes like social media proliferation, aging societal issues, LGBT issues, legal regulations and policies, natural urban planning, customer service levels, nuclear power perceptions, nano-technology acceptance, etc- Consulted on research studies for private companies in industries like Aerospace, Private Education, Household Gas, Security, etc- Managed in house team of more than 100 staff at any time for primary data collection and quality control- Provided data analysis and presentation decks as deliverables

1557 Keppel Road

- Co-founded Singapore's first professional proposal planning company - Managed over 200 proposals and weddings with 100% success rate- Produced over 150 video productions for proposals, weddings and events- Oversaw HelpYouMarry's Youtube Channel with over 1.5 mil views- Co-planned and appeared on 10 part reality Channel 5 TV series "The Proposal" in 2015- Planned first overseas proposal in Korea in 2015 and Taiwan in 2017- Invited on Kiss 92 FM in 2015 and 2017, planned the first live proposal on air in 2017- Interviewed on Channel 8 news in 2017 about proposal trends in Singapore

Singapore

- Co-founded Spark Asia as an "Image Recognition-Advertising Tech" start-up- Developed photo printing with advertising and image profiling capabilities- Attained seed funding for initial market roll out in Singapore- Attained 15,000 users in 2 years- Invited to pitch in Wuhan, China before 20 investors including Tencent, Huawei and other major VCs- Emerged as the top Singapore team in terms of audience popularity and investor interest

- Oversaw consumer retention studies for prominent banks like Citibank, DBS & OCBC- Managed overseas banking studies in Indonesia and Malaysia for BCA, Bank Danamon & Citibank Malaysia- Led Gallup's signature World Poll Surveys in Singapore- Pioneered the research team for "The Customer Satisfaction Index of Singapore" (CSISG) study- Executed "Strengths Finder" consulting projects for corporate customers- Awarded Gallup Singapore Rookie of the year in 2009

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: NUS Cultural Activities Club Business Admin (Marketing)

A Levels, Science

Activities and Societies: Chinese Orchestra