Hui Ming Lee Email & Phone Number

Drive large scale process transformation projects for Kopitiam to drive productivity and optimise cost savings.

NTUC Foodfare Catering Pte Ltd supplies meals for the childcare and eldercare segments, and the Singapore Armed Forces (SAF) Camp Operations.> Website Revamp: Developed copy and managed project in liaison with NTUC Enterprise Marketing and Design teams for the new NTUC Foodfare Catering website.> Marketing Flier: Drove end-to-end (including copy and graphics) for the Gentle Foods specialized pureed foods informative flier using Adobe Photoshop and Illustrator. Flier presented to the NTUC Health Nursing Homes.> Sales Support: Created the Food Manufacturing Division Workplan 2021, ICM Corporate Deck, In-house Product Price List etc. in consultation with Business Development, Finance, Procurement, Health, Safety and Environment, and Food Manufacturing Division.> Video Shooting: Scripted, shot, edited, and published 7 videos using Adobe Premier Pro, including 2 videos that features our outlets and presented at the Food Services Townhalls.

The SMU International Advisory Council (IAC) aims to establish, strengthen and deepen SMU’s collaboration and engagement with the government, academic and business communities in SEA countries and China/ Hong Kong. > Thought Leadership: Spearheaded the SMU Industry Leaders Virtual Dialogue webinar series. Key dialogue features Minister of Culture and Education in Indonesia, Nadiem Makarim, moderated by SMU President Professor Lily Kong, discussing the ‘Future of Higher Education in a Post Covid-19 Era’. > Digital Marketing: Developed event emailers/ microsite for SMU Industry Leaders Dialogues series; created quarterly email newsletters for SMU President, Prof Lily Kong; revamped IAC website.> Management Meetings: Created meeting pack, including presentation decks, speeches, and minutes for the for the China, Indonesia, Malaysia, Myanmar, Philippines, Thailand and Vietnam council meetings.

ESG is the government agency championing enterprise development by working with committed companies to increase productivity, innovation and internationalization. > Account Management: Partnered seafood manufacturing local companies through C-suite engagement to provide advisory support in areas of financing, internationalisation and productivity strategies resulting in company's capability growth.

Singapore

SFS is the leading institutional caterer in Singapore, providing food solutions in the Healthcare, Armed Forces, Educare, and Business & Industries segments.> Consumer Insight: Conceptualized the customer satisfaction survey for the SFIM-managed cookhouses.> New Business Pipeline: Led cross-departmental greenfield project for the micro-Businesses & Industries canteen proof-of-concept. Recommended marketing mix and segmentation, and branding kits.> Market Research: Authored the Brand Experience Toolkit for the self-service cafeteria concept, backed by findings from market research agency, EuroMonitor. Flagship stalls include BaseCamp in Kranji Camp.> Customer Experience Journey: Animated SATS brand identity with the end-to-end oversee of marketing collaterals in line with the SATS brandbook. Recent projects include menu creation and copywriting for the Changi Airport Group T5 Jewel events catering, as well as DBS and Yale-NUS tender submission decks.

Singapore

SFS is the leading institutional caterer in Singapore, providing food solutions in the Healthcare, Armed Forces, Educare, and Business & Industries segments.> Profitability Analysis: Tracked weekly P&L to exceed the business targets for the Yale-NUS Dining Halls through the monitoring of revenue driver (i.e. Meal Taps & Events) to cost drivers (i.e. RM & Labour). > Order Fulfillment: Interfaced between Culinary and Purchasing to ensure end-to-end order fulfilment including Purchase Requisition, Receiving, and Goods Received for > 160 Perishables and Dry SKUs.> Operations Lead: Drove the financial results and the overall operations of Bank of China staff cafeteria and Raffles Institution Boarding House. Collaborated with the Kitchen Operations/ Front of House to manage RM and Labour costs. Conducted OJT for 5 service crew to ensure smooth daily operations at unit level.

Singapore

CS engages overseas Singaporean and global talent to work, invest and live in Singapore. It is an alliance between the Economic Development Board of Singapore and the Ministry of Manpower.> Strategic Planning: Conducted active listening with industry partners to diagnose Analog Integrated Circuit Design and Firmware Engineering as a hiring gap and subsequently implemented the sectoral engagement plan for the E&E (Electronics & Engineering) industries.> Place Branding: Enforced brand recall for Singapore as a career destination by overseeing content creation for electronics industry e-newsletter. Provided business-friendly hiring support to employers through revamp of employer guide covering labour legislation and hiring portal, etc.

Bachelor Of Business Management, Corporate Communication

Specialist Diploma In Branding Design, Graphic Design

Gce Advanced Levels

Special Diploma In Business Analytics, Data Analytics