Managed accounts and projects for boutique creative firm offering business development, marketing, advertising, public relations and event planning services.

Managed site logistics, hospitality, and volunteers for the successful launch and second season of the EMF Fringe Festival. The eclectic, contemporary musical performances successfully brought new audiences to the well-known classical festival and EMF brand. We produced 26 concerts at locations city-wide with audiences ranging for 250 to 2,000+. Performers were as varied and well known as rocker Alejandro Escovedo to South African choral group Ladysmith Black Mambazo. Organized development activities: donor cultivation, campaigns, receptions, secured in-kind and gift contributions. Led grassroots marketing efforts and strategized with CEO and leadership team to leverage publicity with traditional marketing campaigns to increase ticket sales for classical and new music festivals. EMF is a nationally recognized classical music festival and summer education program hosted on the historic Guilford College campus. EMF's month-long schedule included 50+ performances and activities including master classes, chamber recitals, Young Artists recitals, pre-concert lectures, and more than 25 free community outreach events.

Wrote 54 feature columns spotlighting Greensboro, NC community happenings, arts, culture, social events, entertainment venues, and downtown revitalization. Reach was the highest in the history of N&R readership, 145,000.

I was responsible for the marketing, advertising and publicity campaigns for the company and managed the in-house advertising agency. I led the launch of the “Passions” luxury product line, “Sleep To Live” brand, and international marketing expansion to Asia and Canada. We (the Senior Executive Leadership Team) grew the ESOP company from $60 million to $112 million+ in sales.