Lee Perry Email & Phone Number

United States

Livermore, California, United States

Livermore, Ca

Responsible for generating specifications and detailed pricing for our internal account team andsales team. Costing proposals can include a variety of marketing programs including: demand generation, lead management, and integrated marketing initiatives including email, content syndication, SEM, websites, social media, and lead nurturing.

- Web Site Development: Writing copy, working with designer to determine “look and feel” of new site, selecting photos, working with Kung Design to have site programmed, gaining SOB - Web Site Maintenance: Uploading new press, accolades, award flyers, updating copy, images; work with outside vendors (Image Setters) to update sites. - POS: Working with National Premium in selecting appropriate displays, managing costs, allocation lists, gaining SOB; primary liaison between the Marketing Department and National Premium web site maintenance - Selling Tools – Develop and implement sales communication for selected TWG/UWM brands including: writing and/or managing sell sheets, creating and/or updating tasting notes, UPC flyers, updating and/or writing Power Point presentations, writing and/or updating press kits, competition results and award flyers - Sales Communication: updating and sending monthly TWG Marketing Report to sales team. - PR/Media: manage sending samples and tasting notes to media. Monitoring press hits. Updating accolades monthly. - TTB: working with Purchasing and Compliance departments to provide labels for TTB approval. - Nielsen Reports: manage standard monthly Nielsen reports. Update reports, post to sales FTP site. - Provide support to sales team: work with individual sales personnel to have special requests met - Budgets: Develop and work with CMO to develop annual marketing/advertising budgets. On a weekly basis, process invoices and report budget issues..

 Contribute and implement promotional programs that optimize revenue levels. Serve as a liaison to build relationships, and manage project management functions with many internal departments such as design and web as well as client relations. Develop and maintain production of website, collateral, public relations and advertising to support marketing initiatives. Recommend, develop, plan and negotiate paid media, trade and promotional campaigns to maximize exposure and revenue. Contribute and implement promotional programs that optimize revenue levels for clients. Create customized weekly and monthly reports to support client needs and account strategy. Prepare and deliver weekly presentations to clients and/or internal account services department. Track and monitor timelines for product launches. Develop contracts, proposals and estimates to have accurate information for the finance department. Coordinates special events for upcoming communities including developing email blasts, media buying for advertising and social media. Develop and maintain project budgets. Prepare and deliver presentations to clients on media, budgets, forecasting and new business development. Network and develop media relationships and community partnerships for New Home communities.

Develop and execute strategic and tactical marketing plans for the company. Coordinate event planning for multiple communities and grand openings including city officials, investors and potential clients. Maintain sales and marketing records by updating files through company’s computer systems. Track and analyze marketing trends relevant to company’s strategy and business objectives. Develop specification and option packages dictated by market trends. Execute campaigns for sales promotions, product design, and special projects from conception to completion. Conduct data-entry and spreadsheet preparation for a variety of marketing reports. Maintain Advertising Tracking reports, Purchase Order Reports, Buyer Profile reports, and Marketing Cost spreadsheets.

Develop and execute every creative project including all business contracts and client interaction. Create and implement competition analysis and value graphs on a monthly basis for executive management of marketing trends. Conduct field sales analysis to determine status of account activity. Formulate and execute all direct mail, TV/Radio media plans, event planning, online efforts and public relations for over 8 communities. Collect and evaluate the comparative results of the advertising campaigns to determine the most successful strategy for each product. Prepare and deliver presentations to clients on media, budgets, forecasting and new business development.

Directly manage and coordinate multiple client accounts. Oversee event planning, media planning and placement, contract negotiation with media publications. Produce copywriting for press releases, newspaper and magazine ads, brochures, and direct mail. Coordinate activities between client, designers and printers. Conduct market research and develop strategic marketing plans based on findings.