Launched influencer and talent management and consulting agency specializing in diverse, multicultural and multi-ethnic content creators and storytelling. We provide strategic counsel on branding, content and channel optimization.

Campaign Strategy, Management and Reportingo Provide thought-leadership for multiple brands within the Estée Lauder Companies portfolio, including but not limited to Bobbi Brown, MAC, La Mer, Origins, BECCA, and Aveda o Strategize for multiple clients and translate objectives into successful programso Provide best-in-class influencer marketing counsel specific to brand target consumer and marketing objective o Craft end-to-end full scale influencers campaigns that support client’s brand initiatives and KPIso Utilize social platforms and analytics tools to translate metrics as they relate to business strategies and marketing effortso Develop recap materials following campaign execution to measure and evaluate value, ROI and performance metrics (impressions, reach, frequency rate, etc.)o Facilitate influencer approvals of campaign materials (ex: concept, content, etc.)o Oversee campaigns to ensure timely delivery of influencer assets and coordinate logistics based on talent contracts• Influencer Procuremento Develop client-facing casting sheets, scopes of work, formal offers, contracts and recap documentso Deliver successful influencer or content-led branded digital/social programs across channels o Analyze influencer social metrics to evaluate the ideal creator for a brief response and to meet campaign objectiveso Negotiate formal offers and long-form agreements on behalf of brand and agency clients and advise on what factors drive pricing and how to adjust scopes of services appropriatelyo Attend regularly scheduled client conference calls and actively provide industry intel and counselo Support new business pitches to prospective clients including research, creating decks and ideationo Assist in the overall growth of the agency, including new business, networking and mentoring/development of talento Stay up-to-date on trends, best practices and industry innovations o Knowledgeable about the intersection of earned, owned and paid media

o Strategically identify talent and influencers for brand campaigns and programs, in a way that helps maximize ROI and will hit brand KPIs for Unilever campaigns (Dove, Suave, Axe, Popsicle, Talenti, Love Beauty & Planet, etc.)o Negotiation with talent and influencers for campaigns and brand programs o Campaign management and execution, which includes ongoing communication between client, brand teams, and talent, ensuring deadlines are hit, deliverables are completed, etc.- Create client-facing case studies and wrap-up reports after completing brand campaigns and activations, which include any relevant metrics.o Manage existing relationships within the digital influencer community (MCN’s, Talent Agencies, Content Creators, Media Platforms, etc.) - Consistently fielding and building pitch decks for potential new business opportunities and existing agency clientalo Educates UEG colleagues and sister agencies on the latest news within the digital influencer landscape- Assist in the creation of influencer contracts with a strong knowledge in Federal Trade Commission Guidelines (FTC) and standard deal pointso In conjunction with internal partners and agencies, contribute content ideas that can express appropriate key brand messaging points in ways that can resonate with the targeted consumer and demographico Provides client service administration including preparing client status and activity reports, attending meetings and conference calls and compiling competitor coverageo Serves as Project Manager on accounts who will handle financial forecasting, budget parameters, OOP spending, PO submission, SAG-related paperwork, job codes and ensuring all invoices are paid in a timely mattero Stays up to date with emerging technologies, trends and influencers

o Identify and foster relationships with talent for projects in production, editorial, social and saleso Research and book established and rising beauty, fashion and lifestyle influencers for collaborations, content creation, branded integrations and partnershipso Pitch appropriate micro and macro influencer talent based on campaign type & performance requirementso Conceptualize, create, execute and campaign manage authentic and organic brand campaigns that produce high engagement and retention rates, create viral experiences for SH and partners, while supporting client’s brand initiatives, objectives and KPIso Negotiate fees and deal terms with talent, management and/or agentso Obtain assets and approvals from client and/or marketing team to relay to talent/influencer and/or managemento Work with marketing and audience teams to ensure content delivers required views, impressions and engagement metrics for campaigns in a timely manner, while adhering to deadlineso Gather recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics• Production & Social Mediao Write, develop and produce ideas for short-form and long-form content for site, sales and partnerso Produce, book and direct daily live multi-camera studio show (garnering 300K-400K viewers per week)o Oversee full production process, from ideation and pre-production, through production and posto Seek out partnership opportunities with new media platforms and potential syndication partnerso Use knowledge of what’s trending in the millennial and Gen Z space to create content on viral topicso Develop shareable, inspiring, and relatable topics, use graphics and imagery to optimize content for social platforms, and write compelling attention-grabbing titles and headlines for each videoo Shoot, edit and cover in-studio interviews, events and red carpets when necessary