Lee Ann Mckee Email & Phone Number

Indonesia

Bali, Indonesia

Bali Province, Indonesia

2016-2020• Managing overarching branding/marketing/communications team and strategies (internal & external) to ensure value-aligned, authentic messaging to support the growth and internationalization of Green School • Responsible for execution of Green School brand refresh in 2018 and associated brand guidelines & marketing kit • Grew external platforms by over 90% in 2 year (2017-2019) with focus on authentic story-telling messaging & in-house digital marketing solutions• Developed school’s marketing & communications policies to strengthen internal and external communications to support the internationalization of Green School Bali • Developed on-message, authentic/values-driven enrollment & marketing campaigns to support the school’s growth • Directed Green School’s Media Relations & PR strategy to support enhanced brand offering positioning focusing on ‘education’ and 'sustainability' as key messaging to help re-position Green School as a key educational offering in the education eco-system. Key media pieces included New York Times, NHK Japan, BBC Radio 4, China Daily (Reach of 40million) & Tatler Education. • Launched new marketing strategies such as “always-on” digital strategies & focusing on insights-driven communications & marketing strategies • Advising Leadership on media policies & marketing advisory that embraced education-first values while strengthening global brand positioning and reputation • Providing strategic comms counsel & tactical execution to leadership team during crises – pandemic, earthquake & volcano.2020-2022 - Director of Community Centre & Communications • Strategy, design and execution of effective on-brand personalized communications & customer experiences to support internal communications, admissions & build admissions pipeline - including microsites, newsletters, toolkits, key platforms, virtual events & CRM system • Project lead Green School Bali App – research, evaluation, project management & roll-out

Singapore | Bali | The World

Bambajam is making waves in music education. An award-winning music education program & beautifully-designed bamboo instrument with an engaging, progressive, creative yet structured music program to accompany it. Bambajam is about making music accessible to everyone. Accompanied by our music program and methodology, Bambajam is re-imagining, redefining and re-connecting us all with our true global language - music. Created specifically for education, Bambajam has sets for early years through to the professional level.

Global

Co-founder helping grow start up to a six-figure business before I was 30. Responsible for business development, marketing, operations, compliance, and finance. ● Acquired and serviced C-level and Leadership Development/HR clients including WPP, UBS, Microsoft, SingTel, SAP, Google, McKinsey, Ministry of Education Singapore, Warwick Business School, World Bank, NTU Singapore, MTV, Exxon Mobil, etc ● Consulted, designed and delivered Leadership Development programmes and experiences with executive, cross-cultural groups of up to 2,000 in 12 countries using our award-winning methodologies ● Developed all marketing strategy - from visual identity, websites, email marketing, press relations, brand identity development for all our offerings (two-award winning) including STIX and bambajam (an award-winning music education tool) ● Responsible for all Communications strategy offline, online, sales, event, Marketing campaigns spanning traditional, brand, events, sponsorship, digital, video, crowdfunding and PR ● Co-designed and developed the Team-Development and Leadership Development methodology, which won a paper at Harvard Business School (coaching centre) written by two Academics from Warwick Business School; Bambajam later won two music education awards in the UK

Singapore

Set up and oversaw the publishing, creative and production department during change management project from World Sport Group working directly with the CEO. Working to ensure delivering all Marketing Services delivered to support key brands and advertisers (including managing brands, clients & advertising specifications, etc) -Managed and launched our Digital Marketing strategy including launching enewsletters and website. -Managed Design & Production Team and ensured all alignment with sponsor branding; supported Advertising & Sales team in Marketing Communication and Event Services support. Delivering 2 monthly printed magazines, printed coffee table books, other contract publishing projects and event services comms support. We worked with brands and clients including Nike, Adidas, Carlsberg, etc

Singapore

- Responsible for strategic brand development, design & protection of all event identities.-Key person in developing and executing all communications materials required for all events (high profile sporting events such as the Asian Cup, Caltex Masters Golf, (with clients including Fifa, Caltex, HSBC, Carlsberg, Asian Football Confederation)-Creating sponsor branding and creating & protecting brand guidelines including key sponsors branding

Singapore

Creating award-winning communication solutions for various clients, including MNC's to government agencies including Annual Reports, Advertising, Brand guidelines, Product Packaging, Publications, etc. Brand strategist on various Branding projects.

Singapore

Part of the pioneer team in this start-up. Managed nomadic editorial team and hotel reviewers in Southeast Asia and Australia. Responsible for recruiting, setting up offices in KL, Sydney, Bangkok, Phuket and managing the team and day to day operations

Singapore

United Kingdom

Responsible for customer relationship communications solutions.

Ba(Hons)

Professional Diploma In Marketing

Master Of Business Administration - Mba