Worked with companies to create and implement marketing strategies. Identified the most appropriate messaging and executed strategies to enhance awareness and increase the bottom line. -Up-to-date knowledge in social media marketing, online/website marketing, digital advertising and retargeting, and print marketing-Excellent design and creative skills to enhance the execution of brand objectives-Stayed abreast of emerging trends and shared best practices and insights-Executed strategic tasks and monitored outcomes

Implements digital experiences to generate leads, establish thought leadership and drive customer engagement. Grows and executes virtual events and digital experiences for more than 110,000 professionals as part of the ADI Global Distribution business.

Strategically planned overall marketing and promotions objectives for Informa-branded conventions and trade shows. Developed strategies and implemented marketing plans to increase event attendance, drive sales, and maintain the integrity of the brand. Executed communication campaigns and managed web content promoting the events. Created and implemented social media strategies. Analyzed campaigns to ensure messaging performed as expected and the appropriate audience was targeted.

Creative and brand development of customer resources and the marketing planning & promotions for yearbook division. Developed B2B and B2C social media strategies. Provided art direction and collaborated with creative team to produce promotional materials. Led the initiative that resulted in increased buy rates for overall yearbook sales.

Communicated and branded the Star-Telegram's loyalty program's offerings to members via newspaper ads, website, social media, and direct mail. Improved the value of the loyalty program through ongoing special offers and events, resulting in an 80% increase in the number of premium subscribers. Launched and maintained the program's Facebook page which increased by 200% in 2 months and was the fastest-growing social media fan page for the newspaper.Previous experience included Community Relations Manager and Graphic Designer/Copywriter:Community Relations ManagerNegotiated and developed sponsorship/giving agreements for approximately 200 charitable organizations--strengthening citizenship efforts. Conceptualized, planned and coordinated promotional events for the Star-Telegram that increased community relations and raised funds for charitable organizations.Graphic Designer/CopywriterDesigned, wrote, and produced promotional materials that reinforced branding efforts including the development of ads, POP and sales collateral. Reduced annual costs by 30% for the monthly employee newsletter by switching to lower-cost printing methods, keeping design and integrity intact.