Consulting/contracting with brands and agencies to create marketing strategies that integrate and align with business objectives, resulting in improved lead generation, lower cost-per-acquisition and more sales.

Private student accommodation provider.Creating and executing lead generation strategies that enable the sales team to achieve sales targets through digital marketing activities, local offline marketing activities, market research, developing relationships with international referral partners and driving development of digital platforms.

Working directly with brands and digital agencies as an expert consultant to improve digital marketing strategies that result in improved customer acquisition from online channels.

Working on a year-long contract with the University to increase year-on-year traffic from organic search to support marketing objectives. Included consulting with multiple departments/stakeholders and implementation of changes across multiple sites with other half a million web pages.Great results were achieved in alignment with targets set, achieving marketing goals and reporting back to the rest of the organisation and sharing best-practice. Actual numbers and stats will not be… Show more Working on a year-long contract with the University to increase year-on-year traffic from organic search to support marketing objectives. Included consulting with multiple departments/stakeholders and implementation of changes across multiple sites with other half a million web pages.Great results were achieved in alignment with targets set, achieving marketing goals and reporting back to the rest of the organisation and sharing best-practice. Actual numbers and stats will not be published publicly due to confidentiality. Show less

National textile services provider across the hotels, healthcare and clinical sectors. Responsible for website management, project managing website designs and launches, traffic generation via SEO and improving number of leads for sales teams through enhancements to user experience and conversion rate optimisation.

Market leading automotive data company. Responsible for customer acquisition and customer retention through various online channels including SEO, PPC, eCRM and Social Media.

Ensuring company websites provide accurate, up to date information that is of high value to customers through a combination of content management activities and support/co-ordination of internal users. • Sony Marketing Hero award winner for project managing the launch of ‘b.link’ online video programme. Included pre-launch and post launch communications via email as well as web production. • Project managed migration of Sony dealer and reseller Extranets (2007/2008).• Creation… Show more Ensuring company websites provide accurate, up to date information that is of high value to customers through a combination of content management activities and support/co-ordination of internal users. • Sony Marketing Hero award winner for project managing the launch of ‘b.link’ online video programme. Included pre-launch and post launch communications via email as well as web production. • Project managed migration of Sony dealer and reseller Extranets (2007/2008).• Creation and distribution of regular newsletters to channel partners, including liaising with people at all levels of the organisation to ensure deadlines are met for content creation, design, approval, localisation, distribution and reporting.• Managing third-party agencies and external contractors. • The company expert for supporting transactional Extranet due to specialist skills and knowledge.• Source and organise publication of core article and ‘added value' product-related content, liaising appropriately with people from all areas of the organisation. • Expert in the use of the website content management systems and provide support, advice and training on those systems to the relevant areas of the business (online and at other countries' offices). • Develop online training materials and operational guides as new website functionality is introduced. • Review content on the local country sites and provide feedback to the content managers to improve quality and facilitate the sharing of knowledge and best practice. • Manage translations of website content. Show less