Briana Lee Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Delivered marketing, storytelling, and creative project management expertise to clients across industries including beauty/wellness, media, and publishing. In this role, it was crucial that I maintained strong organizational systems in order to manage multiple clients with competing timelines and provide strategic recommendations for their brand strategy. One of my clients was a New York Times bestselling author and columnist with whom I collaborated regularly on a number of projects, including the development of social media strategy which increased engagement, specifically Instagram by 72% and Twitter by 116%, year-over-year. Another exciting project was creating a marketing campaign for a book launch which resulted in placement on ‘Best Of’ lists from Goodreads and Oprah Magazine.In order to consistently provide value to my clients, I remained highly engaged in ongoing training and professional development to stay on top of industry trends and best practices. The opportunity to work with clients on a diverse range of projects was an excellent learning experience and provided me with a solid understanding of how best to allocate time and resources.Other clients include Refinery29, Brookfield Properties.

While at ISPA, I utilized my passion for beauty and wellness in tandem with creative and analytical thinking to become the subject matter expert for a beauty industry team. I served as team lead for multiple cross-functional projects including product sampling initiatives, trade show events, and collaborations with brands including Eminence, Omorovicza, Elemis, Osea, Jurlique, Coola, Clarins, NuFace, and more.Our team of 20 produced large scale beauty and wellness industry events including trade shows and media showcases. I was chosen as the lead for managing 40+ professional development sessions on site at our annual industry conference, acting as a point person for event space setup, liaising with speakers, tracking expenses, engaging with relevant vendors, and allocating team resources effectively. I worked closely with Sales, Marketing, and Events teams to build relationships and managed ad hoc projects as needed, including the design of marketing assets, creation of performance dashboards, copywriting and editing for monthly industry magazine, meeting/agenda minutes, quarterly product sample box, and development of industry wide digital content initiative.

Saint Augustine, Florida

- Assisted in the successful planning an day-of execution of 25+ wedding ceremonies, receptions, and special events with budgets up to $65,000.- Managed daily administrative responsibilities including filing contracts, client and vendor communications, budget tracking, inventory management, and coordinating event walkthroughs.

Englewood Cliffs, New Jersey

- Worked cross-functionally to develop competitive shelving and distribution strategy for major hair care brands in the Northeast grocery channel; analyzed market trends, and utilized data and partnerships to deliver strategic recommendations- Analyzed performance of 27,000+ hair care SKUs using Nielsen Nitro in Excel to develop strategic recommendations for planogram development, consumer education initiatives, trade marketing decisions, and brand strategy- Conducted research of sales, market trends, and trade promotions data for 6 core Unilever hair care brands, including Dove and TRESemmé, to develop a strategy to drive sales and brand marketing- Demonstrated a proactive attitude by specifically requesting an internship role which would develop my knowledge of the beauty industry and build a diverse range of skills from data analysis to planogram development- Utilized PowerPoint to build comprehensive, best-in-class slide decks to present marketing and customer development insights to key business leaders at Unilever headquarters

Master Of Science - Ms, Marketing

Bachelor Of Arts (B.A.), Business Administration And Management, General

Activities and Societies: Flagler College Enactus - Vice President, Project LeadMinor: Art History