Lee Brody

Lee Brody Email and Phone Number

Co-Founder and President @ Openly Gray
United States
About Lee Brody

Openly Gray celebrates the 50+ population of the United States and the United Kingdom. This incredible group has dedicated itself to family, career, and community. And we are just getting started. With over 125 million in its ranks, $8 trillion in its bank account, and control of 80% of all wealth, the gray market isn’t only an attractive audience for marketers; it is the most affluent and influential consumer group the world has ever known. • Gray Market opportunity audit• Gray Market strategy• Gray Market content, creative, and comms• Gray Market ROI analysisLet’s talk:+1 888-640-4729+1 412-607-1060+1 203-979-2190hello@openlygray.comValue. it's what every brand and every company needs, but only a lucky few truly understand. It's not innovation, sales, or volume. Creating value - for your customers, colleagues, and investors – takes discipline and the ability to push aside everything for the greater good. There is a formula for creating value and must-have brands. I'd love to share it with you. ~Lee Brody

Lee Brody's Current Company Details
Openly Gray

Openly Gray

View
Co-Founder and President
United States
Website:
openlygray.com
Employees:
9
Lee Brody Work Experience Details
  • Openly Gray
    Co-Founder And President
    Openly Gray
    United States
  • Bgc Strategies Llc
    Principal Advisor, President
    Bgc Strategies Llc 2019 - Present
    Boutique firm offering business strategy, mentorship, marketing and management services to scale revenue, enhance value and expand market share for more than 30 passionate business owners. Average return of +45% YOY. Industries:+ FMCG - beverage, supplements, pet, plant-based protein, spirits+ Tech / B2B - architectural, SaaS, cybersecurity+ Health & Wellness - nutrition, education+ Financial - retail banking, investment services, insurance+ Entertainment - film, television, live events, licensing
  • Openly Gray
    Co-Founder/President
    Openly Gray Jul 2024 - Present
    United States, Us
    The Gray Market has been invisible to marketers for too long. With 70% of the income and 80% of the wealth in the United States, the Gray Market (50+ individuals) is the largest and fastest-growing consumer group in the nation at 125 million and counting. If you're a marketer not addressing the Gray Market, you're leaving a lot of money on the table.
  • The Drinkable Company
    Co-Founder
    The Drinkable Company 2022 - Present
    AT THE DRINKABLE COMPANY, we celebrate beverages—every type, flavor, container, and function. Our experts have spent decades taking beverage brands to leadership positions in their categories. Now, we are using this experience to craft the highest-quality, best-tasting, most enjoyable, and most responsible functional beverages available.
  • Sweet Leaf Tea Co.
    Chief Marketing Officer, Co-Founder, Director
    Sweet Leaf Tea Co. 2016 - 2019
    Chief Marketing Officer for $90 million private equity-backed CPG platform, including Sweet Leaf Tea, Tradewinds Iced Tea, Temple Tumeric, and allied brands. Charged with brand turnaround and development. Officer, director and member of the leadership team charged with overall P/L management.
  • Splash Beverage Group Inc.
    Chief Marketing Officer
    Splash Beverage Group Inc. 2013 - 2016
    Fort Lauderdale, Florida, Us
    Led marketing strategy and execution for portfolio of alcoholic and non-alc beverages, including SALT Tequila and Tapout Performance. Marketing liaison with WWE (Tapout majority owner) for entertainment and events.
  • Marley Beverage Company
    Vice President Global Marketing & Innovation
    Marley Beverage Company 2011 - 2013
    Southfield, Michigan, Us
    Global leader of talented team for all aspects of Marley's Mellow Mood and Marley's One Drop RTD coffee brand . Oversaw sales of $50 million in North America and 27 international markets. Member of leadership team charged with business strategy and P/L.
  • Steaz - The Healthy Beverage Company
    Vice President, Marketing & Communications
    Steaz - The Healthy Beverage Company 2008 - 2011
    El Paso , Tx , Us
    First Chief Marketing Officer for Steaz, $30 million private-equity backed organic beverage portfolio of CSDs, energy drinks/shots, and iced tea products. Direct brand marketing and communications. Led an exceptionally high performing team of performers in the US and Canada.
  • Moxie
    Evp, Consumer Engagement | Managing Director, Public Relations
    Moxie 2005 - 2008
    Atlanta, Ga, Us
    Leader of $300 million agency’s non-traditional media and marketing practice. Designed consumer engagement discipline to combine public relations, experiential marketing, sports and entertainment, and social media marketing for clients, including Airborne Health Formula, ZonePerfect Nutrition Bars, Danone's International Delight, and Stök brands, Pert Shampoo, and Sure Deodorant. Managed six direct reports as well as marketing and media partners including Warner Bros. Records, Fender Guitars and Fuse Network. Created Airborne Teacher's Trust CSR initiative and Airborne Medical Advisory Committee. Recognized with #1 ranking on INC. 500 (Airborne) and ADVERTISING AGE "Marketing 50."
  • Weber Shandwick
    Senior Vice President, Corporate Affairs
    Weber Shandwick 1998 - 2000
    New York, Ny, Us
    Charged with agency growth, communications, marketing and policy. Led integration of acquisitions in North America, Europe and Asia. Managed team of six on three continents. Supported and promoted growth of network during it’s rise to third largest communications agency in the world. Co-managed (with Human Resources) network’s DEI programs and policies. Reimagined the role of agency marketing and recognized with INSIDE PR’s Marketing Campaign of the Year (1999).
  • Ketchum
    Vice President
    Ketchum 1993 - 1998
    New York City, New York, Us
    Global chief communications officer charged with media relations, executive thought leadership, internal communications and M&A support.

Lee Brody Skills

Integrated Marketing Marketing Communications Advertising Marketing Public Relations Strategy Corporate Communications Marketing Strategy Social Media Direct Marketing Management Brand Management Brand Development Relationship Marketing Business Development Social Media Marketing Sponsorship Entrepreneurship Media Planning Leadership Creative Direction P&l Management Strategic Planning Crm Sales Trade Shows Digital Marketing Online Advertising Retail Shopper Marketing Digital Strategy P/l Management Business Strategy Market Planning Product Development Market Research Product Marketing Media Relations Branding And Identity Cross Functional Team Leadership Brand Strategy Ebitda Growth Fast Moving Consumer Goods Strategic Partnerships Budgeting Sales Management Data Analysis Marketing Management Creative Strategy Search Engine Optimization

Lee Brody Education Details

  • University Of Pittsburgh
    University Of Pittsburgh
    Communications

Frequently Asked Questions about Lee Brody

What company does Lee Brody work for?

Lee Brody works for Openly Gray

What is Lee Brody's role at the current company?

Lee Brody's current role is Co-Founder and President.

What is Lee Brody's email address?

Lee Brody's email address is le****@****bbk.com

What is Lee Brody's direct phone number?

Lee Brody's direct phone number is +141260*****

What schools did Lee Brody attend?

Lee Brody attended University Of Pittsburgh.

What skills is Lee Brody known for?

Lee Brody has skills like Integrated Marketing, Marketing Communications, Advertising, Marketing, Public Relations, Strategy, Corporate Communications, Marketing Strategy, Social Media, Direct Marketing, Management, Brand Management.

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