Openly Gray

What is your Gray Market Strategy? If “the Gray — what now?” is your answer, we need to talk. We’re Openly Gray, a marketing consultancy specializing in the 50+ demographic — what we call the Gray Market. A community of 125 million humans in the U.S. alone, with 80% of the nation’s wealth and contributing over 50% to the GDP. So why does 95% of marketing efforts still exclusively target consumers under 50? That’s the $8 trillion question. Our team of seasoned advertising, marketing, and PR professionals doesn't just understand the Gray Market — we live the Gray Market. We combine firsthand insight with strategic expertise to help brands connect authentically with this powerful, mostly overlooked, audience. Brands and organizations are leaving too much money on the table by ignoring older consumers. Change your thinking and grow your bottom line. It’s high time for all marketers to grow up and figure out their answer to: “What’s your Gray Market Strategy?” Let’s connect.