Lee Carson Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Leading a 16-person globally distributed strategy & delivery team focused on live prototyping and cross-channel A/B testing channels (dotcom, chat, IVR & app)- Moved from engaging a handful of eCommerce-focused employees to nearly everyone in the 130-person digital team; strong focus on lifting orders and reducing call center contacts by improving customer satisfaction and issue resolution- Increased direct experimentation FTEs by 33% while reducing costs by 15%, saved nearly $1.2 million versus 2021 run rate- Increased experiment volume from 26 (2021) to 140 to 2023; reduced the average prototype cost by 78%

Columbia, Md, Us

Lead the product, engineering and science team, focused on deploying marketing technology that helped colleges find and enroll best-fit students:- Modernized legacy data warehouse into a small batch pipeline built on FiveTran, Snowflake and dbt. Decreased data lag from days to minutes while lowering the total cost of ownership- Improved lifecycle marketing with multi-tenant, multi-ESP email & SMS platform. Dramatic improvements to deliverability and conversion rates- Designed a digital marketing attribution framework that overlayed onto outbound tracking methods available in Slate CRM

Bethesda, Md, Us

Managing the 12-person Digital Experiments and User Research teams central to pinpointing $1 billion in incremental revenue:- Attracting, mentoring and guiding direct reports and research associates in strategy and tactics; lifting Marriott into a recognized leader in enterprise optimization- Developing thought leadership that uncovers the global traveller's needs by consolidating primary and secondary research gathered from internal and external communities- Guide eCommerce product teams through continuous improvement processes by cultivating domain and subject matter expertise, providing insight and recommendations, and transitioning experimental findings into direct change on Marriott.com- Supporting global properties' RevPAR and distribution goals by driving digital touchpoint engagement, maximizing lifetime value and acquiring next generation of travelers- Managing $4.2 million budget, always at or under-budget

Bethesda, Md, Us

Product owner of an 18-person globally distributed, SAFe agile team delivering: landing page optimization, live prototyping, data engineering, tagging, page performance, personalization, and SEO - Piloted hybrid on/offshore delivery model allowing for a fully staffed team at ¼ budget- Reduced production code defect rates from 3% to less than 0.5%- Improved web data collection fidelity rates from 78% to 98%- Part of the leadership team that turned around employee engagement scores after applying a bottom-up leadership style

Bethesda, Md, Us

Leading efforts to improve customer engagement, conversion rate and revenue for Marriott digital products. Managing a distributed team that works with business stakeholders to identify Key Performance Indicators (KPIs) and implement revenue and Conversion Rate Optimization (CRO) tactics. Effecting change at operational, tactical, and strategic levels, with core responsibilities including:- Guide digital business units through experiment driven improvement processes by cultivating domain and subject matter expertise, providing insight and recommendations, and transitioning experimental findings into direct change on Marriott.com; - Developing turnkey experimentation processes and platforms that are leverageable by product teams to deliver on the promise of data-over-opinion, creating a campaign pipeline that has grown from 2 experiments/year to 20/month

Bethesda, Md, Us

Bethesda, Md, Us

Managed 6 person cross-functional group developing acquisition and retention strategies for loyalty and revenue enhancing membership products. Core responsibilities included:- Mentor and manage direct and matrix reports in strategy, tactics & operations- Grow new member acquisition and maximize their predicted lifetime value- Build transactional and permission email platform and strategy- Support product teams in digital product development; build new self-serve analytics, testing and CMS platforms

Part-time high-flying instructor and catcher at Trapeze School New York's Washington, DC location. Also a consultant on some of their local marketing efforts.

Baltimore, Md, Us

Manage cross-functional teams that design and develop online advertising, websites and other interactive media.

Baltimore, Md, Us

Towson, Md, Us

Managed website operations and online marketing for the DEWALT brand. A strong focus on consumer relationship management and database marketing, including consumer loyalty and service, redemption management, affiliate and e-mail marketing, online advertising and search engine marketing.

Managed conversion of chemical engineering cost estimation application into an e-commerce enabled website. Coordinated work between internal software engineers and outside web development firm. Designed direct mail and print materials, on- and offline advertising.

Designed, developed and coordinated website and CD-ROM projects for non-profit and political advocacy clients.

Blacksburg, Va, Us

Designed and developed first fully database-driven state tourism website, containing over 20,000 entertainment destinations.

Masters, Business Administration

Ba, Communications