National arts nonprofit providing a lifetime of support for visual, literary and performing artists through performance and exhibition opportunities, funding, professional development, community and mentorship.Oversee all aspects of the organization’s brand identity-Build and evolve internal and external brand standards -Ensure consistency across platforms including print, digital, social, interior and exterior spaces, and multimediaLed the development, creation, and implementation of organizational rebrand-Collaborated with renowned designer Paula Scher to create a flexible and memorable visual identity-Fostered stakeholder engagement and shepherded board approval-Contributed to a 110% increase in website engagement and a 23% increase in Instagram followersManage in-house creatives, independent contractors, vendors, and agencies-Recruit, train, and mentor in-house creatives on design practice, techniques, and project management, resulting in 2 promotions-Oversee the production of 400+ digital, video, print, and physical assets a year-Develop and refine processes, strategies, and systems to help build key audiences over time-Hire and manage freelance artists, photographers, and filmmakersDirect campaign strategies and content creation from concept to completion-Produce consistently high-performing content, with top posts achieving reach rates of 125% on Instagram-Collaborate across departments to ensure impactful content for target audiences -Deliver complex multi-channel campaigns on time and within budgetLead a cross-functional team of 8 in video and photo documentation, production, and archiving-Manage a budget of $150,000 and oversee 200+ hours of photo/video capture-Expanded in-house documentation and editing capabilities-Manage the digitization of archives, ensuring the preservation, organization and accessibility of 1,000,000+ assets

Select clients: Find Your Light Foundation, Blackbird Labs, GroundUP Music Festival, WME, University of Miami, FIU, Pritikin Longevity Center, Jewish Federations of North America, Center for Liberty in the Middle East, Temple Beth Sholom Miami Beach, Miami Transplant Institute, Heart Genomics, New York Bound Books, Maryland Public Television, Bright Faces, A Caring Hand, Cure FA