Customer Relationship Manager
Fujitsu Asia Pacific, Singapore Hq
Fujitsu is a computer hardware company specialising in PC, Tablets and Laptops.- Development of customer relationship programs and event management via the loyalty program called the LifeBook Club. Organizing LifeBook Club events such as seminars, monthly newsletters, online web communication, retail outlet partnership and workshops. Achieved repeated sales and model upgrade for 90% of LifeBook Club members. - Initiated the Customer CareLine call center to handle in-bound and outbound calls with the objective to monitor service delivery by conducting customer satisfaction calls, providing technical support and providing a hub in which customer relationship issues are handled for resolution in APAC and Australasia. - The Customer CareLine feedback from the customer marketing research surveys provided customer data and market research findings for new season’s sales and marketing launch campaign. - Strategic development and management of 15 Service Centers in the Asia Pacific region (including China, Australasia, Sri Lanka, India & Pakistan). Signed up 6 New Service Centers and renegotiated new contracts for existing Service Centers. Highly involved in contract negotiation and authorization of new Service Centers.- Liaise with the global service team from the US, Europe, the Middle East and Africa on international warranty support. Reduced SG international warranty support from 2 weeks to 1 week.Participate in Global Account bids and warranty support. Successfully won 2 global bids.- Conduct regular customer service training for the international Service Center personnel.- Development of Customer Service operational guidelines, standards, and procedures.- Ensure service level agreement compliance and KPI’s were achieved by the Service Centers. - Monitor Return Material Authorization (RMA) and service parts for service cost reduction.- Maintain customer database for marketing email blast, up-sell and cross-sell.