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Where Business School Meets Art School: Creativity and Imagination in Advertising and Marketing. Call me a creative thinker and doer who practices a simple tenet, “Dream Big. Work Hard.” in the artful fusion of right brain and left brain thinking in the business of advertising, marketing, higher education, and life.Why?I'm an evangelist of brands, a catalyst of creative imagination and expression, a curious marketing strategist, dedicated, energetic and enthusiastic teacher, restless artist, passionate photographer, fearless optimist, and devoted mentor to the next generation of innovators, creators and disrupters in the world of advertising, marketing, and media.I'm an experienced advertising agency director, proud entrepreneur, corporate marketing leader and creative educator with a BFA from Rhode Island School of Design and MBA from Babson College. My career is the synthesis of creativity and business. I've held senior level management roles in award-winning creative agencies working on blue chip brands, merged strategic thinking and creative innovation for start-ups and unconventional brands as co-founder of Science Creative, and spearheaded marketing initiatives that drove significant growth and brand success as head of the U.S. marketing operations for Viessmann, a leading international manufacturer of heating and energy equipment.I proudly teach graduate and undergraduate courses in advertising, marketing, creative thinking, and business strategy at Babson College and Bentley University where I foster a culture of curiosity and exploration in the "real world" of business, helping students unlock their authentic creative potential.My career portfolio includes inventive advertising, branding, media, and marketing campaigns in automotive, beverage, defense, heating and renewable energy, hospitality, media, non-profit, retail, QSR, sports and technology industries.My brand experience includes Bentley Motors, BMW, Boston Scientific, Captain D’s Seafood, Concerto Software, Distributive Networks, Genesee Beer, HomeGoods, MOTUS Motorcycles, Polartec, Radisson Hotels Worldwide, Raytheon Systems Company, Rolls Royce, RSA Security, Salomon of North America, Slapfish, The Christian Science Monitor, Vail Resorts, Veryfine Products, Viessmann Manufacturing Company and Volkswagen, WCVB-TV and others. My core Competencies: Advertising Strategy, Brand Strategy, Brand Management, Creative Strategy, Content Development, Digital and Social Media, Events, Market Research, Marketing Strategy, Media Strategy, New Product Development and Team Building.
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Adjunct Professor Of MarketingBabson College Aug 2021 - PresentBabson Park, MaTeach principles of advertising, creative thinking, and marketing through immersion into real world experience - case studies, lectures, practical lessons, in-class exercises, portfolio-worthy projects and featured guest speakers from advertising, marketing, and media companies. Provide undergrad marketing students with high touch learning in research, brand, creative and media strategy, creative development, communications planning, fundamentals of marketing, public relations, storytelling, and presentation skill development and more. Mentor with student leadership team in the Babson Marketing Society to promote exciting career paths in the advertising and media industry. -
Adjunct Professor Of MarketingBentley University Jan 2020 - PresentWaltham, MaTeach principles of advertising, creative thinking, and marketing through immersion into real world experience - case studies, lectures, practical lessons, in-class exercises, portfolio-worthy projects and featured guest speakers from advertising, marketing, and media companies. Provide undergrad and graduate marketing students with high touch learning in research, brand, creative and media strategy, creative development, communications planning, fundamentals of marketing, public relations, storytelling, and presentation skill development and more. Includes collaborative teaching with faculty in Finance and Management. Partner with Career Development Office to create campus recruiting events at Bentley University for high profile media agencies. Active in helping undergrad and graduate students land exciting career positions in prominent advertising and media agencies. -
Marketing ConsultantScience Creative Jul 2018 - PresentBoston, MaPhase 2 of Science Creative. Consulting with small to mid-sized companies to maximize brand potential, improve customer engagement and increase business effectiveness through innovative marketing, creative excellence and spirited collaboration. Brand positioning, marketing strategy, integrated marketing, content development, digital media, event management, marketing research, and sales and promotional campaigns. -
Marketing ManagerViessmann U.S. Sep 2013 - Jun 2018Warwick, Ri5 years leading the U.S. marketing operations of a premier international energy manufacturer, driving US sales from $24 million in 2014 to $44 million in 2108, doubled U.S. market share in highly competitive industry, developed differentiating marketing strategies, galvanized the sales organization while coalescing diverse stakeholders with brand-building and high caliber creativity and marketing, created innovative campaigns and new content across traditional and new media platforms that transformed brand perception among the target audience from the question of “Why Viessmann?” to the choice of “Why Viessmann!” Awarded Viessmann U.S. Employee Of The Year, 2014 for my first year’s contributions.Directed all marketing and B2B communications, offline and online campaigns, content development, social media, lead generation, CRM, website, videos, email marketing, event management, product support, market research and sales promotions. Improved brand image and awareness, grew qualified sales leads, expanded the role of marketing, raised the bar for high value sales support and evolved focus of marketing to influence the customer journey. Drove development of new content - case studies, editorial, and videos – to boost web rankings and social followers with customer-focused stories and testimonials. Created new B2B loyalty program that expanded contractor customer base by 50%. -
Managing DirectorScience Creative Jan 2006 - Aug 2013Boston, MaFounded a brand boutique of talented art directors, designers, writers and programmers who delivered insightful strategy, exciting creative work, inventive branding and compelling marketing communications for ambitious companies with big dreams and small marketing budgets. www.sciencecreative.comAdvertising, brand identity, brand strategy, digital campaigns, social media, videos, websites, collateral and promotional support for Applied Ultrasonics, AT&T, eStara, Intelliworks, MOTUS Motorcycles, SlapFish Modern Seafood Shack, ROE Restaurant & Fish Market, Zoës Kitchen, Seafood for the Future, Flatworld Solutions, Distributive Networks, Envoy Worldwide, RI Eye Hospital, Red Bike Tours, Comprehensive Healthcare, Higher Ground Roasters, SPEC Clutch, DeShazo Crane, Searchandise Commerce and Aberdeen Coalition.Highlight: MOTUS, an upstart American motorcycle company, needed to entice investment, secure dealer network and build following of future buyers. Led development of strategy, brand identity, messaging, website and collateral. www.motusmotorcycles.com -
Director Of Brand ConsultingO2 Ideas Jan 2005 - Dec 2005Birmingham, AlabamaContract consultant. Directed new business development and brand strategy at $130 million billings, award-winning advertising agency, one of the top 25 agencies in the southeast. Implemented best practices that strengthened new business process. Led agency team to best nationally ranked ad agencies and land $20 million Captain D’s Seafood account, largest agency client at the time. Added over $100,000 in incremental revenue in new business projects. -
Director Of MarketingDickinson Associates 2003 - 2005Boston, MaLed strategy and creative management at award winning graphic design firm. Increased project revenues and expanded firm’s creative portfolio with brand strategy, new website development, e-marketing and digital advertising projects for Berklee College of Music, Concerto Software, Envoy Worldwide, L-3 Communications and Zildjian. -
Director Of Account ManagementThe Other Agency 2000 - 2002Newton, MaDirected account team at award winning B2B advertising agency. Guided strategic development and supervision of American Skandia, COMNET, Bio IT World Magazine, LoJack, 3rd Millennium, Massachusetts Horticultural Society, RSA Security and Tilion. Strengthened client relationships, lead on new business wins, increased volume of client projects and improved agency profitability.
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Vice President, Brand DirectorHolland-Mark 1998 - 2000Boston, MaDirected advertising for agency’s largest client, Raytheon Systems Company. Led brand stewardship, strategic planning, account management, integrated communications and fiscal management for agency’s key accounts: A.J. Wright, Empirix, HomeGoods, Radisson Hotels Worldwide and The Boston Foundation. Budget responsibility: $13 million to $20 million. -
Account SupervisorArnold Worldwide 1995 - 1997Boston, MaSpearheaded Volkswagen of America’s first national, co-branded, integrated marketing ventures, the Jetta Trek and Golf K2 sport model cars, during VW’s award-winning, enduring “Driver’s Wanted” campaign. Managed $20 million ad budget for Jetta Trek and $10 million for Golf K2. Sales surpassed volume projections, promotions enhanced VW’s overall sales momentum, and brand awareness and purchase consideration doubled by 20% during promotions. -
Senior Account ExecutiveMullen 1991 - 1995Greater Boston AreaManaged regional and national advertising campaigns and new product launches for BMW, Bentley Motors, Genesee Brewing Company, Rolls-Royce Motor Cars, Polartec and Veryfine. -
Marketing ManagerWcvb-Tv 1988 - 1991Needham, MaCreated, produced and managed sales marketing and vendor support for new business development that helped to generate over $2.0 million in incremental sales revenue for this pioneering Boston television station. -
Varsity Head Coach, Cross-Country Men’S & Women’S TeamsBabson College 1987 - 1988Wellesley, MaRecruited, trained and coached the college’s two cross-country teams for one and a half seasons. Competed in the NCAA Division 3 conference.
Lee Gustafson Skills
Lee Gustafson Education Details
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Marketing -
Painting
Frequently Asked Questions about Lee Gustafson
What company does Lee Gustafson work for?
Lee Gustafson works for Babson College
What is Lee Gustafson's role at the current company?
Lee Gustafson's current role is Creative Educator and Marketing Innovator.
What is Lee Gustafson's email address?
Lee Gustafson's email address is gu****@****-us.com
What schools did Lee Gustafson attend?
Lee Gustafson attended Babson College, Rhode Island School Of Design.
What skills is Lee Gustafson known for?
Lee Gustafson has skills like Integrated Marketing, Advertising, Direct Marketing, Social Media Marketing, Creative Direction, Brand Development, Online Advertising, Marketing Communications, Marketing, Social Media, Copywriting, Marketing Strategy.
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